In this promotional video, multiple speakers describe Keap (formerly Keep) as an all‑in‑one CRM, sales and marketing automation platform designed for small businesses. They contrast the daily chaos of juggling Excel sheets, sticky notes, and disparate communication tools with the organized, streamlined workflow Keap provides. Using vivid metaphors—a tree that nurtures growth, a superhero sidekick, an octopus with many arms, and even a squid—the speakers illustrate how Keap’s unified system consolidates calls, texts, emails, appointments, quotes, and payments into one platform. Key highlighted features include the Keap Business Line, appointment scheduling, automation of outreach, and integrated quoting and payment processing, all aimed at giving business owners back their time and enabling growth.
Chapters
Keep is a little bit like a tree. Ready? Okay.
You plant it in the ground, things grow out of it, and you get all these benefits. You know, Keep might be a superhero that comes in and helps you when you're just at that point of frustration.
Small businesses are the heroes. Keep's the sidekick, comes along and helps you in your crusades. Keep would be an octopus because it's got all those arms and it can keep track of so many different things. For you if you've trained the octopus.
Keap is a fantastic product that helps small businesses grow.
Keap is CRM, sales and marketing automation for small businesses.
CRM stands for customer relationship management. The CRM helps you to manage that relationship. We've given them one place for their sales, their marketing, their payments. One arm could be, you know, calling your customers, one arm could be texting them. A typical day without Keep is chaos.
It is certainly chaos. It's the 4 Excel spreadsheets I have open on my laptop. It's the 15 sticky notes I have stuck to my desk.
Did I call this person back? Did I reach back out? Did I send an email? Which Post-it note comes first? Which notebook comes first?
It all starts with getting organized and calming down that chaos. Another arm could be sending emails to them. One arm could be writing down information about your clients.
Keep controls the chaos that every small business owner faces every day.
The coolest thing about Keep as a product right now is the Keep Business Line. The appointments feature. Automation. Automation. The coolest thing about Keep as a product is having one system to grow your business. Another arm could be putting an appointment on a calendar, and another arm could be sending a quote to a client. I don't know. How many? That's a lot. Maybe it's a squid. Maybe Keep's a squid. I don't know.