In this solo demo, Shaun Whynacht of Blue Cow Marketing introduces the Otter.ai app, highlighting its live dictation capability that converts spoken words into text in real time. He emphasizes that the free plan offers up to 600 minutes (10 hours) of transcription per month, which is sufficient for most small businesses. Shaun outlines practical applications such as turning presentations, videos, and podcasts into written transcripts, then repurposing that text into blog posts, e‑books, social media quotes, and other marketing assets. He notes that a premium tier exists for higher volume needs, but positions the free version as a powerful, lightweight tool for content creators and business owners. The tone is conversational and enthusiastic, with a clear endorsement that Otter.ai can revolutionize content creation workflows.
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Hey guys, it's Shaun here with Blue Cow Marketing. I am going to show you an app that I was introduced to while speaking at an event last week that has really blown my mind. It's revolutionizing the way that I take audio notes, how I dictate blog posts, or anything where I want to take voice and turn it into text. Now, It is called otter.ai and they have a free account and this is really a great app. Okay, so I've got it here on my phone. It's actually recording this message right here through the microphone and it is live dictating it. It is taking everything that I am saying and turning it into text. Why is this important? Well, if you want to create blog posts or you want to do videos like this, where you're taking an actual video and turning it into text as well, this is a great way to do it. Now, like I said, it is a free app in the free version. Like many apps, there is a premium level that you can upgrade, but the free app has up to 600 minutes of live dictation per month included for free. I mean, for most businesses, 600 minutes of audio recording. Think about it. That's 10 hours of audio recording that it will convert for you in live text. So the website otter.ai, this is the app. It is a very powerful and lightweight app that allows you to do what I said, live dictation, 600 minutes transcription-free per month. If you're a business owner, you're creating content, you're creating videos, you're doing presentations, this is the way to do it. Think about it. You go out and you do a 45-minute, a 1-hour presentation. Take your phone, sit it there, hit record on the app, and just do your presentation. At the end, you've got all the text. You can provide it to those who are in attendance as a transcript of it. You can turn it into a blog post. You can turn it into an ebook. You can turn it into social quotes. You can do whatever you want with it because it's converting your text live. This is very, very powerful. That's my tip. That's my technology to share with you today. Check it out, otter.ai. I guarantee you, you use it, it's gonna revolutionize the way that you do marketing and create content in your business.
