Laura Roder built LKR Social Media to seven figures using Infusionsoft's automation to segment her 50,000+ email list and run targeted campaigns. Before, disconnected tools made simple ideas like sending discounts only to non-buyers impossible. The platform let her travel for months without touching the business.
Chapters
Infusionsoft has helped me to grow my business and to live the dream of the totally online business. That is how I live. I live with full location freedom. I can be wherever I want in the world. I have full freedom over my schedule. Infusionsoft allows that to happen. I'm Laura Roder and I'm the founder of LKR Social Media and my business creates online training courses that help small businesses with online marketing and social media marketing. For me, the big, big problem before Infusionsoft was tools that weren't talking to each other and my marketing being limited. I remember a really, really simple thing that I wanted to do is be able to easily send an email out but not send it to people who had already bought that thing. So I wanted to do a promote, let's say you get 20% off, but you don't want to send a 20% off coupon. To people who have already bought it. That doesn't go over very well. And I was so frustrated that I just had this really simple marketing idea that I couldn't execute. So when I first switched over to Infusionsoft, it just opened the doors. It opened the doors. I could do anything. Any marketing idea that I had, I am now able to do. And it grew my business obviously in a huge way. So once you have in place the ability to not only send out any kind of campaign you can imagine, see if it's working, I think it's pretty obvious that what follows is you do more effective marketing campaigns, which brings in more revenue for your business and more leads. Infusionsoft has really helped my small business not just exist, not just get by, but really thrive. Over the past few years, my business has grown to a 7-figure business, my business has grown to a 50,000+ list, and both of those growing all the time. But it's important to note, I have not been working more in my business. In fact, I have been working less in my business. I'm not interested in building a machine that eats me alive the larger it grows and the more money it makes. That's not cool, that's not what I'm after. So I've used Infusionsoft to make that happen, to allow me to have a business where I can take off for a month. I had a month-long honeymoon in Southeast Asia, totally away from my business. You need to use online tools. You need to use Infusionsoft if you want that kind of freedom in your business. If you have these big goals for growth, but you want that to happen without you having to kill yourself, without you having to put more and more hours into your business.
