Shaun WhynachtBlue Cow Marketing Inc. · Founder of Blue Cow Marketing | Helping Small Businesses Clean Up Their Systems, Automate Their Marketing and Get Their Time Back

Middle Town Sweets - CBDC Success Story

Name: Middle Town Sweets - CBDC Success Story
Uploaded: 2015-01-19T13:51:28+00:00
Duration: 1 min 43 s
Channel: Shaun Whynacht
Description: In this testimonial, Erica Pretzlaw, owner of Middletown Sweets in Middleton, Nova Scotia, recounts the founding of her bakery in August 2012 and her…

19 Jan 2015 · 2 min

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1:43

In this testimonial, Erica Pretzlaw, owner of Middletown Sweets in Middleton, Nova Scotia, recounts the founding of her bakery in August 2012 and her evolution from a self‑taught baker with a restaurant background to a successful small‑business owner. She highlights the extensive support she received from the Central Development Corporation (CPDC) and the Community Business Development Centre (CBDC), including merchandising advice, equipment layout counseling, and ongoing mentorship. A veteran baker with over 50 years of experience helped her scale up production and redesign the kitchen, while Dan Harvey provided recent strategic guidance to set new goals. Erica expresses pride in her thriving business, crediting her dedicated team of female staff, co‑op students she trains, and the strong community involvement that sustains the shop.

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Hi, my name is Erica Pretzlaw. I own Middletown Sweets in Middleton, Nova Scotia. I started the business in August 2012. I am a baker and a sandwich and soup maker. I had to adapt to becoming a baker. I had a background in restaurant industry, and so I've been self-taught. CPDC has been very helpful. I've utilized more programs than I anticipated. In the very beginning, I needed some help with merchandising so that I had better decor and layout for the equipment. I also had excellent guidance and counseling through a lady at CBDC main office here in Annapolis. And most recently, I've also been able to take advantage of having another baker with over 50 years' experience, and he came in and helped me to better adapt to larger volume baking. As I am all self-taught, this was excellent help. He also helped arrange a better layout for my kitchen. And most recently, Dan Harvey has been helping so that I can meet new goals and direct the new knowledge to how it will further apply in the business. I'm very proud of where the business is right now. We have an excellent team. I couldn't do any of this work without the team of ladies I have here. We have wonderful co-op students that are coming in. I'm helping to train and adapt them to working in the future. We have a really nice home environment here that I'm quite proud to say everybody in the community is also taking part in.