In this video, Shaun Whynacht explains how Milkhouse Candles uses the Campaign Builder’s visual drag‑and‑drop interface to create a quick, automated internal sales workflow. A web form lets staff add new leads, which are automatically tagged, added to a newsletter list, and trigger a series of emails: an immediate confirmation to the customer, an initial task email to the assigned salesperson, a follow‑up reminder 12–24 hours later, and a final check‑in two weeks after. The speaker highlights that the visual builder makes the process easy to design without coding, that the entire campaign was built in minutes, and that it has dramatically reduced leads falling through the cracks, improving sales staff efficiency.
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I'm a very visual person, and the Campaign Builder's drag-and-drop capabilities are fantastic for me because I can see, I can see exactly what I'm doing. It's not a matter of trying to code and make things happen in a way that's somewhat abstract. It's very real. You can see what's happening, and because of that, I'm able to manipulate this thing any way I want, which has been huge for our business. One other way that we've used the Campaign Builder is actually for internal sales. We found a lot of our customers were calling in and then that lead was maybe falling through the cracks if we didn't do something about it. So here is just a quick campaign that has been awesome for us to make sure that the customers are being taken care of. So what happens in this campaign is we've set up a web form for our internal staff to add a new lead to that form, and that lead is essentially tagged new lead, and then we put them on the newsletter mailing list. But along with that, in that process, we also send emails, one to the customer to say, hey, thanks, thanks for signing up, thanks for your interest. We also email internally into our office. So example, if Jenna enters that lead, Jenna's gonna get an email to say, hey, send that lead a sample. So here's the, the contact, and we ask that Jenna send them a sample. Obviously we know that our sales staff gets busy every day, so the very next day, 24 hours later— I'm sorry, we wait at least 12 hours and kick it off in the morning— that salesperson internally will receive another email to say, hey, we know you're busy, you may not have got this sample sent yesterday, but make sure today it gets done. And then we wait 2 more weeks and we send another email to our internal staff to say, hey, if you haven't heard from that customer Give them a call, see if they received the sample, see if they love that sample, see if it was something— if there's anything else that we can do for them. So this is a very, very simple campaign that took us literally minutes to build out, but it's had a huge impact on our sales staff, our internal sales staff. And of course, now we're finding that leads are simply not falling through the crack because of that one little 2-minute campaign that we put together.
