Shaun Whynacht explains why you should install the Meta pixel on your website now, even if you're not running ads yet. It tracks visitor data and builds custom audiences you can target later. Setting it up early means you'll be ready when you launch campaigns.
Chapters
Do you have a Facebook pixel on your website? Well, you may not be doing Facebook ads right now, but down the road you might be doing them for Facebook and Instagram. But if you don't have a Facebook pixel installed or a Meta pixel installed, you're not gathering valuable data about those that are coming to your website. Now, this is not scammy or spammy, but you're building an audience so that when the time comes to actually run ads, you can pull up an audience of, you know, visitors that have been to your site in the last 6 months, 12 months, 3 months, whatever you want to do, and start to run ads to them. So it's a great first step. Get that MetaPixel set up and installed on your website today so that you're prepared to run ads down the road.