Genevieve Sheehan runs Shamrock Vacations, which books luxury self-drive and chauffeur tours through Ireland and the UK. They use Infusionsoft to segment customers and send targeted emails about castles and attractions, which increases response rates because prospects recognize the brand before they book.
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At Shamrock Vacations, we specialize in customized independent vacations, so you can put together your own tour, either self-drive or chauffeur-driven with your own private driver guide. We also run scheduled castle tours where we have a tour group that you can join. Lots of different options on how to see Ireland. Well, in Ireland, the scenery, of course, is number one. I mean, it's great, the attractions. You don't have to spend much, you just drive around. It's just breathtaking, some of the scenery in Ireland. And then the history, I mean, if you're into history, just to go around some of the castles. You know, it's just such a great place to visit. The people are so friendly, and, you know, the standards are very high. I mean, you just can't beat it, really. My name is Genevieve Sheehan, and I'm one of the founders of Shamrock Vacations. We're an inbound tour operator specializing in luxury vacations in Ireland, and new for 2015, the UK also. So Infusionsoft helps me to really make the most out of our contact list. You know, I suppose as a salesperson, you know, you never want to put people in lost. So, you know, I have thousands of my potentials, and I really do feel, thanks to Infusionsoft, that those potentials our truly potentials. I like to think we're quite creative in the way we use Infusionsoft in that basically I came up with the idea, well, what do they want? They want information about Ireland. So, and if we can turn that into email sequences. So that's when I came up with the idea of the sequences about castles and attractions and the different things that we could hook them in. And it's amazing because when I ring up and I say, this is Genevieve from Shaun Whynacht Vacations. Oh, hi, I love your emails. You know, it's just, it's Totally different reaction. So one of the great things about our company is we're a completely virtual business. We work from home. Everybody works from home in their own homes. We're all connected. We're all in Infusionsoft. All our other software is online. There's no limits to scalability because we can recreate our business model anywhere in the world. And so whether you're in New Zealand, Arizona, or West Cork, it just, it doesn't really make any difference. The castles, I mean, what could be more romantic than staying at an Irish castle? It's just incredible. And of course we get to go around. It's a tough job, but someone has to do it, staying at all these 5-star hotels. It's a part of the job I do enjoy, and it's of course great being able to bring the family along then as well. We can see how they handle families. If they can handle my troop, they can handle anyone.
