Shaun WhynachtBlue Cow Marketing Inc. · Founder of Blue Cow Marketing | Helping Small Businesses Clean Up Their Systems, Automate Their Marketing and Get Their Time Back

Short Form Content Is Becoming More and More Popular

Name: Short Form Content Is Becoming More and More Popular
Uploaded: 2023-05-26T16:39:22+00:00
Duration: 56 s
Channel: Shaun Whynacht
Description: In this monologue, the speaker discusses the growing dominance of short-form video content (reels) driven by platform algorithms and trends. He explains…

26 May 2023 · 1 min

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In this monologue, the speaker discusses the growing dominance of short-form video content (reels) driven by platform algorithms and trends. He explains that audiences now consume media in brief, opportunistic moments—such as while waiting in a drive‑through—so they need concise, quickly digestible messages. While longer attention spans may exist, the limited time available forces creators to deliver value in seconds. The speaker reflects on his own production evolution: early work involved 20‑30 minute promotional videos, but client demands have shifted to ultra‑short pieces (approximately 20‑31 seconds) to match current consumption habits.

Chapters

shorter. The platforms are making that type of content very popular. It's just with any kind of trend, if something starts to be shown more and more, people are just going to adopt it and think that that's where it needs to go. And we have very little time. So, for us to be able to, you know, we got sitting in a drive-through stopped or whatever, pull out your phone and you're flipping through some reels and you want to consume the content quickly. Because that's the time you have. Maybe your attention span could handle longer, but that's the time you have. And I don't know about you, but you know, if I'm in something, I don't want to leave it if it's really good. I'm like, oh, I'll come back to it, but I don't know where I'm at. I want to get that message really quick and concise. So, you know, when I first started doing video, it was we would produce 20 to 30-minute videos, right? That was the promotional video. Now, we're producing 20 to 31-minute videos for clients.