Shaun WhynachtBlue Cow Marketing Inc. · Founder of Blue Cow Marketing | Helping Small Businesses Clean Up Their Systems, Automate Their Marketing and Get Their Time Back

SocialVideo - How To Engage Customer Online

Name: SocialVideo - How To Engage Customer Online
Uploaded: 2013-08-09T18:32:47+00:00
Duration: 1 min 25 s
Channel: Shaun Whynacht
Description: In this short presentation, Shaun Whynacht of Blue Cow Creative outlines a three‑point framework for effective social‑media engagement. First, he…

9 Aug 2013 · 1 min

Watch on YouTube

1:25

In this short presentation, Shaun Whynacht of Blue Cow Creative outlines a three‑point framework for effective social‑media engagement. First, he stresses authenticity—brands should "be yourself" and encourage employees to contribute personal, unfiltered content rather than hiding behind a corporate façade. Second, he highlights the importance of real‑time presence, warning that posting without responding to audience interaction defeats the purpose of engagement. Third, he advises mixing up content formats and topics, using a blend of photos, videos, blog posts, and spontaneous updates (even cell‑phone snapshots) to keep the feed fresh and avoid redundancy. He concludes that applying these three principles—authenticity, presence, and variety—will make a social‑media strategy successful, and directs viewers to Blue Cow Creative’s website for further ideas.

Chapters

Hey, it's Shaun from Blue Cow Creative. Let's talk about how you can engage your customers online. You can do this taking into account 3 different things. First, be yourself. Be real. Don't hide behind a brand or a company image. Just be yourself. I encourage you to get other employees, if you're a business that has other employees, to get them involved. Get them built into your social media strategy. If they post on your company page or they're tweeting out, tweet as themselves. Be yourselves. The next thing is be present. Now, one of the worst things you could do is put out a lot of postings, and then when people start to interact, you're nowhere to be found. So if you're going to be actively engaged in a social media strategy, be present, or at least have somebody on your team present to engage with those people as they are communicating back and forth. And the last thing is mix it up. Don't be redundant, don't post the same thing every day, the same type of thing. Throw in some videos, throw in some blog posts, Throw in just some, some random things. Community events, community engagement is going to be huge. And don't worry if stuff that you post is really polished. If you need to snap a photo with your cell phone about a new shipment coming in or something you're excited about, maybe it's a team meeting, go ahead and do it. Post it on there. You're going to be real, you're going to be present, and you're going to mix it up. Do those 3 things and your social media strategy will be off and running. Check out our website at bluecowcreative.ca for more great ideas and follow our blog.