Shaun WhynachtBlue Cow Marketing Inc. · Founder of Blue Cow Marketing | Helping Small Businesses Clean Up Their Systems, Automate Their Marketing and Get Their Time Back

SocialVideo - How To Promote Social Media at the Checkout

Name: SocialVideo - How To Promote Social Media at the Checkout
Uploaded: 2013-08-09T18:36:27+00:00
Duration: 1 min 16 s
Channel: Shaun Whynacht
Description: In this short instructional video, Shaun Whynacht of Blue Cow Creative outlines a practical four‑step approach for leveraging the checkout area to boost…

9 Aug 2013 · 1 min

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1:16

In this short instructional video, Shaun Whynacht of Blue Cow Creative outlines a practical four‑step approach for leveraging the checkout area to boost a business’s social media presence. First, he advises businesses to announce their online presence directly to customers through staff mentions and in‑store signage, ensuring shoppers know the brand is active on social platforms. Second, he stresses the importance of dressing up social media profiles with consistent logos and unique, custom visuals rather than default templates, creating a cohesive brand identity across all channels. Third, he recommends posting engaging, high‑quality content to attract attention. Finally, he reminds businesses not to neglect existing customers, suggesting the use of promotions and relevant information on social channels to retain and reward current clients while also attracting new ones. The video concludes with a call‑to‑action to visit BlueCowCreative.ca for more resources.

Chapters

Hey, it's Shaun Whynacht from Blue Cow Creative. Let's talk about how you can promote your social media strategy at the checkout. Well, the first thing you need to do is you need to announce your presence. Let people know that you have a presence online. You can do that whether it's your employees talking to people as they're coming through the checkout or throughout the store using shelf signage or window signage. But the first thing you need to do is exactly that—tell people that you're around. The next thing is you need to dress up your profiles. Make sure for one that your logo is there and it's the same logo on all the different profiles. Make sure that, that there's different scenery, there's different images and those kind of things. Don't just use the standard templates that come with a lot of these social media platforms. Dress them up, make them unique to yourself, and then obviously put some great engaging content on there. But more importantly, don't forget your existing clients. A lot of people when they go online, they're just trying to grow and grow and grow and try to get more and more people involved for one, in their social media pages, but two, in their business. So Put some promotions, put some information on there that's going to pertain to your existing clients. Do that, you're going to be servicing new clients, you're going to be servicing existing clients, and you're going to be really a rock star at your social media platforms. I'm Shaun Whynacht of Blue Cow Creative. Check out our website for more great information just like this in our blog platform at BlueCowCreative.ca.