Shaun WhynachtBlue Cow Marketing Inc. · Founder of Blue Cow Marketing | Helping Small Businesses Clean Up Their Systems, Automate Their Marketing and Get Their Time Back

Speaker Marketing Tip: Engage with them when their engaged

Name: Speaker Marketing Tip: Engage with them when their engaged
Uploaded: 2018-08-30T12:38:54+00:00
Duration: 1 min 41 s
Channel: Shaun Whynacht
Description: In this short marketing tip, the speaker explains that asking a live audience to visit a website and sign up for a newsletter after a presentation is…

30 Aug 2018 · 2 min

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1:41

In this short marketing tip, the speaker explains that asking a live audience to visit a website and sign up for a newsletter after a presentation is ineffective because most attendees will not follow through once they leave the stage. Instead, he advocates leveraging the audience’s mobile device in real time. He recommends using text‑opt‑in mechanisms or shortcodes that are mobile‑responsive, noting that people respond to SMS far more than to email, especially when the audience is cold. He also highlights Facebook bots as a complementary tool for capturing and nurturing cold leads. The speaker directs viewers to his website (bluecowmarketing.ca) for more details and emphasizes the importance of making the engagement step as easy and immediate as possible while the audience’s attention is still active.

Chapters

You know when you're on stage and you finish your presentation and you throw out your big call to action? Hey, if you love this content, you want more, why don't you go over to our website? You see the address on the screen there? Why don't you go, when you get home, go on your computer, go over there and sign up for our newsletter. That's the best intention you had because you know that every one of those people are going to do that, right? Wrong. Most people aren't going to do that. Why? Because they have a life and there's so much happening after your presentation. What you need to do is you need to leverage what they have in their pocket, their cell phone. You need to provide them the technology where they can either text opt-in or they can go to a shortcode right there on their phone and everything that they go to is mobile responsive. What that means is the experience on their phone is designed for their phone. The majority of people will respond to text messages much more than they will to email. Now, email is a great option for engaging warm audiences, but when you're talking about that cold audience, there's really two technologies out there that are really stealing the show right now: text opt-ins from stage and engaging with a Facebook bot. This is the best way to get your initial cold audience into your list and get them to be nurtured. So if you'd like to hear more about that, hop on over to our website at bluecowmarketing.ca, or wherever you see this video, down below you'll see the link. Remember, engage with people when they are active with your message, and make sure it's easy for them to do so. This right here, this cell phone, is the best way for them to engage with you on stage.