Shaun WhynachtBlue Cow Marketing Inc. · Founder of Blue Cow Marketing | Helping Small Businesses Clean Up Their Systems, Automate Their Marketing and Get Their Time Back

Speaker Marketing Tip: It's about the eyes

Name: Speaker Marketing Tip: It's about the eyes
Uploaded: 2018-08-30T12:38:54+00:00
Duration: 1 min 3 s
Channel: Shaun Whynacht
Description: In this short instructional video, the presenter emphasizes that maintaining direct eye contact with the camera lens is crucial for engaging viewers. He…

30 Aug 2018 · 1 min

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1:03

In this short instructional video, the presenter emphasizes that maintaining direct eye contact with the camera lens is crucial for engaging viewers. He explains that many creators avoid looking into the lens because they feel uncomfortable, which leads to a scattered gaze that weakens the connection with the audience. By treating the lens as a single person you’re speaking to and visualizing a face in front of you, you can create a more intimate, conversational feel. The video concludes with a clear call‑to‑action: for your next recording, focus on the lens to improve viewer engagement.

Chapters

You know what makes a great video when you're trying to engage with your audience? It's down to eye contact. You know, I'm looking directly into the lens when I'm recording this video, but for a lot of people who are not comfortable or familiar or have experience with shooting videos, they tend to look all around. So then this is what it looks like. So here I am, and yeah, so I'm delivering this video and I'm looking all around, and the reason I'm looking around is because I'm thinking and I'm not comfortable staring into that little lens right there. So when you turn on your camera, the next time you shoot your next video, remember that lens right there, that's your audience. That's the one person that you're speaking to. So keep that eye contact. Imagine that this is somebody standing in front of you. You're not going to look past them, look over their shoulder while you're having a conversation. Well, at least I hope not. You're going to be engaging with them and staring, making eye contact. That is what is important. That is what makes a great video. So the next time you shoot your video, remember, it's all about the eyes.