Shaun Whynacht says creators waste the moment when viewers opt in by making them wait for content. Deliver something short and binge-able right away, ideally 7 to 10 minutes, instead of drip-feeding videos over time and losing momentum.
Raise your hand right now. How many things you've opted into that you've never consumed? It happens. But the reason people opt into it is they're either, either they're looking for that solution and you pop up or they see it and they're enticed and they're like, yeah, this is what I want. Their brain is like very interested at that moment. You want to get the speed from when they opt into when they can start to consume your content to be as short as possible. So that's what we want to do is they look at them like, oh, you know, 7 to 10 minutes. I can watch the first one. If it's going really good, they'll watch the second and the third, which brings me to the last point of this. Don't drip your content.
Julie Vanexan recognizes Shaun Whynacht from Blue Cow Marketing at the Nova Scotia House of Assembly
