Stop Using Automated Replies! Kill Your Social Media Community? #shorts

I cringe when I see comment replies or, you know, DM responses that are so blatantly automated that it hurts you a little bit. Now I want to say I set up DM replies on all of my accounts, but that's like for the basic questions, right? So you give a little bit of information, but if it's a more in-depth question, then you come through and you answer it, you know, when you're in your 15 minutes. On the toilet checking your DMs, right?

Yep.

So I totally believe in DM automatic DM replies if it's, you know, you have a basic one, but then if it's a more complicated question, you go and you, you know, you respond to that. Or if they're saying something nice about your business or a complaint about your business, they're not matched with these, you know, cringy automatic replies. Uh, you know, same with comments. I like to keep comments a little more personal because I just, again, I always come back, your brand is a person. And imagine if you commented on your friend's photo and they gave the same reply to every single person, how cringy that would feel. You'd never want to comment again. Like that feels weird, right? It takes the community building, you know, side of social media, which we went over is what makes you stand out. It completely ruins that by automating those types of, of things.

It's very similar to my thought process on holiday cards where companies just print the signatures and everybody gets the same one. I strongly believe if you really care about the people you're sending it to, take the time to write a personalized message in every one that's there, right? You've done too much, right? So let's talk about the risks, future thinking. How do you think about the future? What do you think is the biggest social media risk businesses aren't talking about right now?