Shaun WhynachtBlue Cow Marketing Inc. · Founder of Blue Cow Marketing | Helping Small Businesses Clean Up Their Systems, Automate Their Marketing and Get Their Time Back

Video Tip - How To Promote Your Video Online

Name: Video Tip - How To Promote Your Video Online
Uploaded: 2016-02-09T15:19:16+00:00
Duration: 1 min 31 s
Channel: Shaun Whynacht
Description: In this short instructional video, Shaun Whynacht outlines practical steps for getting a promotional video seen online. He advises first embedding the…

9 Feb 2016 · 2 min

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1:31

In this short instructional video, Shaun Whynacht outlines practical steps for getting a promotional video seen online. He advises first embedding the video on your website, then adding a link to the video in your email signature. He recommends enriching the YouTube (or Vimeo) video description with links to social media, personal sites, and contact information, and ensuring the video has relevant keyword tags for discoverability. Finally, he notes that you can run paid promotions using Google Ads to target specific demographics. These tips are presented as a concise checklist for anyone looking to increase the reach of a business or personal video.

Chapters

So now you've got a video to help promote your business and/or yourself or organization. What do you do next? Well, here are some suggestions from us to help get that message out there. Number 1 is you should embed this video on your website. So if you're using Vimeo or you're using YouTube to house your video, it's really quite easy to embed that video. The second thing you need to do, or you should do, is you should put a link to it in the bottom of your email signature. Specifically, if it's a promotional video or it's talking about something of general nature about the work that you do, having a link at the bottom of your email signature is going to be a great way to get that message out. The next thing is looking at where the video is housed. If it's on YouTube, if it's on your account, then you're able to go in and add things to the video description, such as links to your social media websites, links to your own personal websites, links to your phone number. The other key thing to do is make sure that the video has tags applied to it. These are keyword tags that are relevant to the work that you do or the things that people would be searching to find your video. If you're looking to do some paid promotions with your video, you can do that now with Google Ads. Google allows you to run ads with your video. So you're able to then promote your video to a different demographic of your choosing. These are just some tips that we recommend for helping promote your video online.