What is Marketing Automation

In this promotional explainer, Shaun Whynacht describes Blue Cow Marketing’s $97 Marketing Assessment, a paid service designed to create a customized marketing game plan for a business. He explains that the assessment begins with an intake form that asks detailed questions about the client’s current marketing activities, goals, sales process, and advertising history, requiring the client to reflect on their business. After the form is submitted, Shaun and his team meet with the client for up to an hour to dive deeper into the information. They then apply over 20 years of marketing experience to conduct research and develop a tailored game plan, which is presented back to the client. The client can either implement the plan themselves or engage Blue Cow Marketing to execute it. To remove risk, Shaun offers a 100% refund of the $97 fee if either party determines they are not a good fit, with no questions asked. The video ends with a clear call to action to book the assessment.










