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In this YouTube Shorts video, Shaun Whynacht explains his approach to client engagements. Instead of asking for technical specifications, he asks a single, metaphor‑driven question: “What is the Disney experience you want your clients to have?” He urges businesses to define the emotional feeling they want prospects, leads, and customers to experience across every brand touchpoint—website, video, app, or physical location—so that the relationship with the brand is built on how the customer feels rather than on nuts‑and‑bolts details.

Chapters

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