Shaun WhynachtBlue Cow Marketing Inc. · Founder of Blue Cow Marketing | Helping Small Businesses Clean Up Their Systems, Automate Their Marketing and Get Their Time Back

Why do I need a CRM

Name: Why do I need a CRM
Uploaded: 2015-12-17T02:25:07+00:00
Duration: 1 min 15 s
Channel: Shaun Whynacht
Description: In this promotional monologue, the speaker addresses small business owners and sales teams who struggle with time‑intensive networking, manual follow‑up…

17 Dec 2015 · 1 min

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1:15

In this promotional monologue, the speaker addresses small business owners and sales teams who struggle with time‑intensive networking, manual follow‑up, and low‑conversion sales calls. He outlines how a Customer Relationship Management (CRM) system can digitize business cards, automatically import them into a database, and trigger follow‑up communications. By using lead‑scoring algorithms, the CRM surfaces contacts most likely to purchase now, allowing owners to focus their limited time on high‑probability prospects, which drives more revenue. For contacts not yet ready to buy, the speaker explains that marketing automation can nurture them with automated education until they become sales‑ready. The overall message is a call to action: implement a CRM to streamline contact management, prioritize ready buyers, and automate nurturing of colder leads, thereby saving time and increasing sales.

Chapters

As a small business owner, you have a lot to do. You go to networking events, exchange business cards, and hope that the person you met follows up with you. Because, um, when was the last time you had time to follow up with them? Or maybe you have a sales team who spends a ton of time on the phone trying to close sales, but results are a little lackluster. Did you just get off the phone with someone who just wanted your free advice because they're not quite ready to do business with you? Imagine only spending your limited time on the contacts who are more likely to buy today. Instead of having a Rolodex full of business cards, you could take a picture of that card, have it automatically load into a database, automatically follow up with your contacts, and sort them in the order of how likely they are to buy your product or service today. This helps you focus on the people who are ready to buy, which means more revenue for your business. But what happens to people who aren't quite ready to buy? Well, they're being educated automatically through marketing automation until they are ready to buy. So if you're tired of spending time on people who aren't ready to buy, revolutionize your business by implementing a CRM today.