Zenreach - Overview

Hi, Shaun Whynacht here from Blue Cow Marketing. I am the founder and CEO of Blue Cow Marketing, and I want to take a few moments to tell you about Zenreach. Now, we are a partner with Zenreach, and what this service and this product can do for your brick-and-mortar business is completely— it's mind-blowing. And it's the reason why we decided to partner with this company to bring this solution to hopefully your business. So I want to walk you through what it is, how it works, and how you can leverage this technology to grow your business and get repeat customers coming back into your store, whether it's a brick-and-mortar store like a restaurant, or maybe it's a, a place like a car dealership where you've got a service department and people are waiting around in the waiting room. You know, there's a ton of different applications, even stadiums and event centers. It's a really great way to grow your business and reach out to your clients. So I'm not going to keep you waiting any longer. I want to get right into it, but I have a question for you. Have you ever been out somewhere and connected to public Wi-Fi? I'm pretty sure anybody watching this video has said yes, and that is where the power of Zenreach comes in. So let's go ahead and look at this. When you go and you typically connect to Wi-Fi at most places, you know, some of them are secure and some of them aren't. You need a password to get in, but in most cases, especially in my experience, a lot of the small businesses just use the cable company's router and give out the password that's set there. The problem with this is that you're leaving a huge opportunity on the table when clients leave, and that is where Zenreach comes in. Now look at the picture here on the right-hand side from Cafe Atomic that we have here. Obviously not a real business for the sake of this demonstration, but when you use Zenreach and people connect to your Wi-Fi, They are initially the very first time taken to a landing page, and this is the custom portal, and they are then prompted to put in their email address to get free Wi-Fi. Now, once they do this, this email address is then put into your Zenreach account. So now every time they come back, they don't have to enter a password. They don't have to get this page and enter the email each time. It will remember their device. Now, if they change their device, they'll have to do it again, but Regardless of that, the experience is going to be very fluent for them. And how does this benefit you? Well, this gives you an option to collect guest information like their email, social media accounts, even their mobile number in some cases. It also gives you the option to share custom announcements. For example, promotions or events can be shared on this portal screen. You can also get people to like your Facebook page as soon as they opt in. And get access to their Wi-Fi. You can also set up the redirect after login so people can then be redirected to your website. Just think about the possibilities in your business and how you can do this. And then what do you know about these people? What do you know about their usage? Well, that's where our custom dashboard comes in. You get to see real-time analytics, monitor up-to-the-minute information about customer logins or emails. Their campaigns, and even their walkthrough rates, which we're gonna talk about here in a moment. Automated marketing, use these walkthrough rates to see your true return on investment from marketing campaigns. I mean, how many times have you sent out emails, but it was really hard to tell if people came in because of that? In most cases, they don't walk through the door and they tell you that they came because of the email. Now, using Zenreach, you are able to see within a 7-day period when you send out that email broadcast to promote an event, Did that bring people in? That's what we mean by our walkthrough rate. This is phenomenal analytics that you can get to see within your dashboard. Now, it's also a CRM, built-in-depth profiles of your customers who log in with Wi-Fi. I mean, this is fantastic. You can send out the message blast, you can send out what we call smart emails, and we'll talk about that here shortly. Now let's go a little bit more in depth about the walkthrough rate. What is walkthrough? Well, walkthrough shows exactly which customers return after receiving a message from your business. This is true ROI. I mean, you cannot get any more ROI on this— return on investment. I mean, you can set a ticket price or an average ticket price based on what the average customer spends. Let's say you're running a restaurant or you're running, um, you know, any type of business where you would actually have an admission, um, or it's a bar or anything like that. Well, now you can set the average sale ticket price and see what that return on investment is and track that success over time. Your customer list automatically gains valuable demographic insights about your customers. It's always current. This is the power of Zenreach. It provides living, breathing customer lists that remain up to date, and you get to also send the right message to the right person at the right time, which is ultimately The key behind proper digital marketing. I talked briefly about message blasts. Well, within your dashboard, you can compose beautiful emails using our drag-and-drop builder that you can reach out to people based on when you want to talk to them. Maybe you've got an event coming up, you want to reach out. Perfect. Let's send out a message blast to people who have been into the, your location. Let's send out a message blast to people who haven't been into your location in a while., but we can also do smart messaging as well. And smart messaging is marketing on autopilot. The first time a customer comes in, you can send a specific message to them. Maybe it's an enticing coupon or something to get them to buy. This is the power of this. Repeat customers, you know, maybe they've been in 2 times, you can send a different message automatically. What about a lost customer? And that's where really the power of this comes in. If somebody's been in, you know, at least 1 time or 2 times, but maybe they haven't been in 30 days or 60 days, and you get to set those parameters around your business. You can consider them a lost customer. Now it's time to put the pedal to the metal and reach out to them. Send them a smart email message that says, hey, you know what, we miss you, please come back, here's an incentive, we really want to see you. And what about those loyal customers? What about those people who come in over and over again? You cannot afford to forget about them. How about a smart message that would go out to them to Thank them. It's almost like a loyalty card on steroids. Autopilot. You don't have to think about it. You can set that if they've been in 10 times, boom, here's a promotion that goes out to them. Maybe it's a discount, a coupon, a free coffee, whatever it is. I don't know what it is in your business that you would do, and that's where we come in to really give you the tools to deliver that message. What about birthdays? We can ask that when they first opt in. What is your birthday? We'd love to celebrate it with you. Automatic birthday messages going out as well. Now, reputation management— this is big, this is huge these days. I mean, I know you've probably been trying to get some Google reviews or some Facebook reviews, but how easy is it really to do that? Well, we have built-in reputation management. This helps you get good reviews. It gives you the power to manage your reputation in real time, letting you point happy customers to some of the most popular review sites while interacting personally with any unhappy customers. You know, it does happen from time to time. But our system will send out a link that they can give you a review immediately after leaving your business. This is the power of Zenreach. Now, how easy is it? Well, the installation is extremely easy, and here at Blue Cow Marketing, we will help install our system into your business. If you don't have Wi-Fi at all right now, offering it to your clients, no problem. We can help you get up and started. Now, if you've got a, a big business and you've got some industrial-strength access points already set up, our system will integrate directly into that. It is extremely easy, and we really want to help you boost your bottom line. Now, here's an example here. Keystone Bar and Grill in Cincinnati. Zenreach drove 3,000 $360 incremental revenue in their first 30 days. That is incredible. You know what? And we've seen results like this all across the country. Neighborhood cafes, roadside diners, downtown bars. It is the power of Wi-Fi. Everybody wants to get online when they're in your business, especially when they have to wait around. And using Wi-Fi is the best way to do that. So I'm going to ask you this: what are you waiting for? Are you ready to figure out how you can grow your business exponentially using the power of Wi-Fi, well, I invite you to get in contact with me. Wherever you're seeing this video, wherever you're watching this, there will be a link to our page where you can go and book a live demo. We'll get on the phone, we'll connect, do some screen sharing, and I will show you the system in real time, how it works. Thank you very much for watching this, and we are extremely excited to be partnering with Zenreach and bringing this technology to our clients and our new clients down the road.