#091 - What about Amazon ads?
16 Jun 2023 · 3 min
Shelley Hitz breaks down whether Amazon ads work for book promotion. Start small, monitor your campaigns, and expect a learning curve. Ads are one of three main ways to attract readers, alongside SEO and collaborations.
Chapters
I received a question that said, are Amazon ads worthwhile? And if so, what's the best way to start? So Amazon ads I believe are worthwhile to at least try. We have made a lot of our royalties from Amazon ads. Now we have a lot of books and there are only a few of the books that we've actually added to Amazon ads. So I mean we could put a lot more time and effort into it and to see more results. But, but the book that's really done the best for us is my book, Broken Crayons still Color. And what is what it is is Amazon will show your ad to guess what other readers and so they'll show it on similar books. They'll show it when somebody's searching for a search term that's related to your book. And you can set it up in the way that you want. So, so you can set your budget in the way that you want. But to get started, I do recommend starting small. So you get started and then make sure to monitor your ads. So we've had Christian Book Academy members before tell us that they started ads and then they weren't watching and weren't monitoring them and it spent more money than they were making. So it will, it will be a learning curve for, for sure. But there are people that make full time incomes just because they've learned Amazon ads. So we do have a training inside Christian Book Academy to get you started and to get you set up on the right track. Also within our Kingdom Writers Conference book launch edition, I shared a presentation on paid ads. So that includes Amazon ads, it includes um, bookbub ads and then other paid ads. So there's other platforms that will advertise your book for a one time fee. So if you haven't listened to that yet, you can get access for free at kingdomwritersconference.com forward/launch. You'll get five days to watch the presentations. But even if you don't watch anything else, you can watch that presentation on ads and that will help. You also have some other resources and some things to get started. But definitely we have a, we have a training on that in Christian Book Academy. We would love to have you join us and you can also ask questions about ads in the group and some of our mentors will jump in and help you try to brainstorm and figure things out. But I hope that this was helpful and you know, definitely try ads. So you know there's three main ways to attract new readers. One of the ways is through ads. One of the ways is through SEO search engine optimization, whether that's on your blog, YouTube, Pinterest, and another way is through collaborations like podcast interviews or different things like that. And so we teach all of those methods inside Christian Book Academy. However, ADS is definitely a way to find those new readers. So hope this was helpful. Just gave you kind of some information to get started and then definitely check out my presentation from the book launch Kingdom Writers Conference and that will help you to take the next step.