#160: Esther Espinoza used this strategy to sell over 100 copies of her book
23 Feb 2025 · 4 min
Esther Espinoza sold 100 copies of her book by inventorying existing booklets, emailing 15 pastors with bulk-purchase options, and using the workshop prompt 'what's in your hand?' to find what she already had to sell.
Questions this episode answers
Three weeks.
15 pastors.
Three options.
100 copies (so far).
Chapters
Quick, choose a meal deal with McValue. The $5 McChicken meal deal, the $5.50 McDouble meal deal, or the new $6 Daily Double meal deal. Each with its own small fries, drink and Four Piece McNuggets. There's actually no rush. I'm just excited for McDonald's for a limited time only. Prices and participation may vary. Not valid for McDelivery.
Hi, Testa here. I've just recently joined CBA and it's actually been only three weeks and I am loving it so far. It's exactly what I want, what I was looking for. I'm loving that Shelley's workshops are really, when you do, when she teaches her workshop, she gives you time during the workshop to actually implement and write in your workbook and put your action steps. And that is amazing because most of the times, as you know, we watch a workshop and we don't fill in any of the books or anything and then we forget about it. But here it's, we're accountable and we can take it away and we can fill it out straight away. So I recently joined one of her workshops which was to sell more books during the holidays. And one of the things that kept really standing out to me when Shelley was talking was she said, what's in your hand? What has God given you? What do you have in your hands that you could sell? And so I did a little inventory and I did a bit of time with God and I prayed about it. And then this book for teen girls popped into my mind. I actually have a few boxes sitting there that I haven't done anything with for the last few months. And, and I was thinking, well, our teen girls need these resources. It's a great book for them to have. So I took note of everything she said in the workshop. I picked what I was going to choose, which of the, you could say, the steps I was going to take. So I took one of them and I said, I'm going to sell them in bulk. I'm going to get this, these booklets and I'm going to sell them in bulk. Then what I did was I made A list of 15 pastors of churches and pastors that I. Some I don't know, but some of the churches I have visited and I thought I'll write to them, tell them what I have in my hand and see what they say. So I gave them some options in the email. I read a really nice email and I said to them, these are the options I have. These books will be great. For teen girls, especially during Christmas, or if you have any visiting girls that could come to to your church, you can gift this. If there's baptisms, if there's birthdays, these books are actually fantastic for them. So I gave them in the email a few options of how many they could have in the bulk and I didn't want to do too many options because I would confuse them. But I just did three different options and. And that was it and I sent it off. And so I heard back from three of them and I have sold a hundred of these so far just by following that simple workshop so profound that Shelly taught and it's amazing. So I don't have a hundred of booklets sitting there anymore that have actually been sold and that is amazing. And I know that the others will email soon as well with more orders and it's just really exciting. And I just encourage you to look and see what you do have in your house or you do have in your hands that you could sell. And this is going to bless a hundred teen girls so far for Christmas. I don't know how many more are going to come in, but that's a huge win. So thank you so much, Shelly, for everything that you're teaching and that God is leading you so that you can teach people like me who find it hard to implement marketing and so overwhelming you're doing in a really simple way and you just give us a few options that we can pick from and we can go all in. So I am loving this and I'm praising God because he is leading and he is going to bless the girl. So thank you so much.