2 - choose your keywords
PDF · 12 Dec 2025
Practical guidance for self-publishing authors on choosing keyword phrases for book listings. Explains that authors can update keywords post-publication, recommends using 2–3 word keyword phrases (not single words), and notes Amazon and Kindle allow seven keywords each. Reviews keyword research tools (Keywords Everywhere, Wordstream, Google Keyword Planner) including setup notes for Google AdWords/Keyword Planner and how to sort by Avg. monthly searches. Recommends Publisher Rocket (paid) for Amazon keyword research and provides affiliate/training links.
Questions this document answers
Seven keywords for Kindle and seven for print.
https://adwords.google.com/KeywordPlanner