#438: The Mosaic of Your Message: How to Go Beyond the Book to Impact Lives
27 Dec 2024 · 0 min
Shelley Hitz (with co-host C.J.) teaches from Kingdom Writers about expanding a book’s impact by treating a published book as the central piece of a larger “mosaic” — adding paid workbooks, workshops, coaching, and other “bridges” that deepen reader application and create ripple effects. She invites listeners to a free live training “Beyond the Book: How to Spark a Ripple Effect with Your Message” on Tuesday, January 7 at 1pm Eastern (replay on the Increased Impact Mastermind sales page), promotes related offerings (Increased Impact Mastermind, Christian Book Academy, Book Writing Lab, Writing Week), and markets a private podcast called Hits Blitz (trainingauthors.com/hitsblitz). The episode closes with prayer and calls-to-action, including a podcast-listener coupon code for 50% off the first month of Christian Book Academy (Coupon Code: PODCAST).
Questions this episode answers
Tuesday, January 7 at 1pm Eastern.
Hits Blitz — sign up at trainingauthors.com/hitsblitz.
PODCAST.
Writing Week (free challenge) — writingweek.com; Book Writing Lab (90-minute workshop) — bookwritinglab.com.
Welcome to Kingdom Writers, where we help equip and empower Christian writers of all genres to share your unique gifts with the world. We're your hosts, C.J. and Shelley Hitz. This podcast is filled with spiritual encouragement as well as prayers to help you overcome the resistance you face as a writer. Your story matters.
Hey Kingdom Writers. Welcome to this episode and I am so excited to share with you the mosaic of your message, how to go beyond the book to impact lives. And this is specifically for those of you that have already published books, but if you're in the process, I encourage you to listen as well and just it will plant seeds for what is to come later. And I want to share with you. I am hosting a brand new live training on Tuesday, January 7th. It will be at 1pm Eastern and it's all about beyond the Book, how to build bridges and spark a ripple effect with your message and show. So in the show notes you will get a link to add it to your calendar and I hope that you'll be there. We also are opening the doors to the Increased Impact Mastermind and that link is in the show notes as well, so definitely check it out. And if you're not able to be at the training live, the replay will be at the Increased Impact Mastermind sales page. The link will be like I said in the show notes, so definitely check out those resources. But for now, let's dive in. So the mosaic of your message. This is so exciting because I'm really wanting you to think outside the box and how to go beyond just, you know, publishing a book. Although it's not just. I mean, you've put a lot of time and energy into your book, but there's so much more that you can do to impact lives with your book and the content in your book. So I'm really excited for all of you that have already published a book. C.J. and I have published over 70 books now. It's just unbelievable. But for those of you that have have you ever felt like your book is just sitting there waiting to reach more people, but you're not sure what to do next? Or maybe you've wondered if there's a way to amplify your book's impact without feeling like you're starting from scratch or adding more to your plate? But what if I told you that your book is like the cornerstone of something even bigger? A mosaic that's waiting to be complet and that by adding a few simple pieces you can create ripples that will help your message reach further and bless More people. And so I want to introduce you to this concept of the mosaic. And for those of you that are artists, this is going to probably come a little easier. But I want you to think of your book as this first beautiful piece of a mosaic. On its own, it's powerful, it's valuable. But often, you know, God calls us to more to add pieces that complete the bigger picture and share his message more, more fully. And so the other pieces of a mosaic might look like tools that you provide for your readers, opportunities that you have to really teach them and go deeper, or conversations that flow naturally from your book. But together they create this masterpiece that connects with readers deeply, helps them to take action, invites them to discover your book. So, you know, a few more examples might be a downloadable workbook that helps them apply the content that you, you shared in your book. It could be a live workshop where you teach a key idea and then you answer questions. And I found people really love to be live with you. And if live scares you, you can always do prerecorded as well. But these would be paid, paid opportunities and options like a paid downloadable workbook, not a lead magnet that you give away free. Although those are great as well. But I'm talking about this mosaic being other ways that not only can you go deeper with your audience, but you can also earn additional income if that's one of your goals. And then a next steps coaching call for readers who need more guidance. So they want to go one on one and really figure out, how do I do this with my life, how do I go deeper in this way? And you know, these pieces aren't extra. They're like natural next steps that build on the foundation of your book. And they honor the message that God has called you to share. And so when you add these simple pieces, something amazing begins to happen. And your readers experience your message in a deeper, more practical way. And when they experience transformation, they naturally are going to share your book and your other resources with others, creating ripples that spread further than you ever imagined. I mean, we all hope that, you know, we have just people naturally sharing, right? Our book on social media and the word of mouth is so powerful. And that will really happen to a greater extent when someone is really changed and transformed. And a book can do that. But what if somebody comes to a workshop that you host and they leave that workshop with something tangible or some really great aha moment? Or what if they come on a one on one call with you and they just get that one little thing that they needed that tweak that really helps them to move forward. Those are things that are really going to create those ripple effects. And think about it this way. If someone reads your book and then, like I said, attends a workshop or uses a guide you created, they're not just reading, they're applying. And I want you to think about your own life. Books that you've read and you like them, but then you just move on to the next thing. But other books that maybe that you interacted with the author in a deeper way, like maybe you read our Kingdom Writers book and then you came to one of our conferences and you bought the All Access Pass and, or maybe you, you purchased one of our live workshops and you showed up on a live call. Or maybe you joined Christian Book Academy, our group coaching program, and you got some coaching with me. And then you're experiencing all those things in a much deeper way and being able to apply them. And once your readers begin to really see results, they're going to tell their friends and their family and their community and suddenly your message is reaching people you never dreamed of without you having to run ads or figure out SEO or do all the things for marketing, right? And so it's, it's not even about reaching thousands and thousands of people, but the people that you reach, that you go deeper with them and then they naturally become like ambassadors for you and your book. And so these ripples aren't about pushy marketing or doing more. It's really about serving your readers well. So well that they can't help but share your book and your message with others. So, you know, you think about the mosaic, the ripple effect, but then I love thinking about it in the concept also of bridges. So your book is like an island and it's full of treasure and life changing value. And I know you've put your heart and soul into it. And, and when you partner with God as you write your book, it's just a powerful thing. But for readers to discover it, I like to think like they need bridges and paths that invite them to explore your island, so to speak, your book. And when you create something like a resource or a workshop or a coaching opportunity, it doesn't replace your book. It's not like you're just going on to bigger, better things and it actually points readers back to your book. So somebody might actually come to a workshop and then they're just so, so they just love it so much, they're sharing about it. Maybe one of their friends checks out the workshop and then they check out your book. And it's like everything is connecting back so that you know, your readers and your potential readers really get to experience the full impact of the message. So instead of wondering how to market your book, you're creating bridges that draw people in. And these bridges feel natural, relational and purpose. And they all lead back to your book. And so you know, if this resonates with you and you're ready to discover how to build these bridges and what this really looks like as you know these next pieces of the mosaic and you, you, you want to create a ripple effect, you like that idea, Then I've put together something special for you. And it's a brand new free live training. It's called beyond the Book how to spark a ripple effect with your message. And so I'm going to show you three simple steps to your book's reach without overwhelm or confusion. And you'll learn how to create tools that serve your readers, deepen your impact, and naturally point people back to your book. I know this seems kind of different, and it is different. I'm not just telling you like, let's go out and do all these marketing things, like 101 marketing ideas, which I, I can give you 101 marketing ideas. I've probably done them all. But this is something like you're to going, going even deeper with the readers you already have. It's called the 1000 Fans concept. There was someone who came up with this concept that if you had 1000 true fans, you could earn a full time living from whatever art you were creating because you know those people would buy just about everything you created. And so instead of going out and always trying to find new readers, new readers, new readers, new readers, new readers. And like, if you're feeling burned out or you're just not wanting to just do more marketing, what if you provide more impact to the readers you already have? And so this isn't about adding more work, but it's about building simple, purposeful bridges that amplify the message God has given you. And this is really what I have done over the years. And we have created these bridges and these mosaics in actually many different niches. And some of you have been along the ride with us. We've been in business now over 20 years and it's just been amazing all the things that God has had us do to do. And so I just want to teach you more about that. So this free Training is Tuesday, January 7th at 1pm Eastern. And it's called beyond the book how to build bridges. And Spark a ripple effect with your message. And so in the live training, you're going to learn even more about the mosaic and how your book is the first piece of that bigger picture God is creating through you. And then I'm going to actually walk you step by step through the ripple effect plan. So I'm going to show you what is in the center, which actually your book isn't the first initial pebble. There's something else. And then it's your book is the next ripple. And then I'm going to show you what the other ripples are, and we're going to brainstorm and create that ripple effect plan for you, for your book, for your message, for your readers. And I'm really praying that you get God ideas during this live training. So there's going to be three simple steps that I'm going to share to create offers that naturally guide readers back to your book and from your book, back to your offer. So it's like this beautiful, like I said, just, it's like these bridges that are all connecting with each other. So why, why would you want to show up live? Well, it's just always more fun to come and hang out with me on live. But you will leave with a clear, actionable ripple effect plan for your book. Like I said, a simple blueprint to multiply your message without feeling overwhelmed. You're going to have a chance for live Q and A. I'm actually going to choose at least one person to be in the hot seat, and I will actually go through your ripple effect plan and give you practical ideas of exactly what to do. But you also get to ask questions at the end. You'll get clarity and confidence so you'll finally see how to expand your impact while honoring the message God has entrusted to you without overcomplicating it. So God gave you this message for a reason. And this training's gonna help you take the next faithful step to serve your readers and unlock the greater story. He's still writing, and I really encourage you to sign up. And the link to sign up is in the show notes and then the replay. If you're not able to be there live, the replay will be on the sales page for my mastermind. So this I will be sharing how to work more closely with me at the end of this live training in our increased impact Mastermind. This is a brand new program that I'm rolling out and I'm so excited. I've had the idea for years, and so the replay will be at the top of that sales page if you're not able to make it live. But your book is powerful and God is already using it. But he may also be calling you to more. Not in a way that feels heavy or or like to do all these marketing things that you don't want to do, but in a way that builds on what you've already created. And when you take the next step, even the smallest bridge can spark ripples that bless more lives than you'll ever know. So if you're ready to take that next faithful step, check out the information to join me at that live training beyond the Book and I will see you there. So let me just end in prayer and I'm so excited for 2025 and what God has for each one of us. So God, thank you so much for everyone that's listening today. I just pray that you would just help to expand their mind and their hearts of what is possible beyond the book. That there are so many other ways that they can take that one reader and take them deeper and help them to really apply and transform their lives. That's really what discipleship is all about. And so help us Lord, to really go out and make disciples into all the world and telling them about you. And may our book just be the first step. And so we just thank you for what you're doing and we pray this in Jesus powerful name. Amen. Amen. Friends, I hope that you had a Merry Christmas and that you have a wonderful new year. We are so excited for all the things that God is doing through our ministry and so stay tuned because we have a lot of new things coming up for Christian Book Academy. We have new trainings coming up and we're going to continue doing the conference and just so many things. So stay tuned. We love you and we will talk to you soon. Bye bye. Would you like more? If you are enjoying this podcast but want more, I have something exciting to share with you. We have released what's called a private podcast. So a private podcast you will not find by searching in Apple. You have to know specifically how to subscribe to it. It's more private and exclusive and it just can be more relaxed behind the scenes. And my new private podcast is called Hits Blitz and it's wisdom for writers that you're going to learn from my 18 plus years of experience in publishing and online marketing so that you can move forward in God's call to write. I am best known for injecting energy and enthusiasm into everything I do and inspiring those around me to take action. So I encourage you to listen in to this exclusive private podcast. It is free, 100% free. You don't have to pay for it and be prepared to be inspired by my next hits blitz so you can sign up@trainingauthors.com hitsblitz and if you have any other writing friends that you think could benefit from it, definitely share it with them. They can go to the same link trainingauthors.com hits blitz to get access. Again, this is a private podcast so you cannot get access to it any other way. It's completely free. All you have to do is sign up and then you'll get all the information on how to add it to your podcast player of choice. So I can't wait for you to join me over there. I share a lot of things behind the scenes and more content just in a real time basis. So it's more like chatting with a friend or following someone on stories on social media. Except you don't have to get caught up in any of the algorithms. You'll just have this in your podcast player and be able to listen in wherever you're at, whatever you're doing. Some of the listeners told me this week that they were listening while waiting in the Target parking lot while brushing their teeth. You can fit this into the pockets of time that you have, so I hope you'll join me. Come over to trainingauthors.com hitsblitz if you're ready to take a step of faith and finally finish your book, we have a few ways we can help you. First of all, you can join our free Writing Week challenge to create a writing habit in just 15 minutes a day. Thousands of writers have taken this over the years and it is incredible the progress that you'll see. So join us@writingweek.com and again, this is completely free. Inside our Book Writing Lab workshop you can choose your book topic, write an outline, and create a writing plan in just 90 minutes so you'll finally feel confident that you'll actually finish your book. Get started@bookwritinglab.com and finally you can get more support and personalized feedback from myself and our team by joining Christian Book Academy because the honest truth is most writers stay stuck and never finish their first draft. But inside Christian Book Academy and we help you partner with God to write your book so you can become a published author. So finally ditch your self doubt and take a step of faith so you can finish your book. Join Christian book academy@christianbookacademy.com and get 50% off your first month by using the Coupon Code Podcast at checkout there's a special coupon code for our podcast listeners. We love you, so come over to ChristianBookAcademy.com and use the Coupon Code Podcast and we look forward to working closely with you.
Thank you for listening to this episode of Kingdom Writers. We believe that you, as a Christian writer, have a specific role to play in the Kingdom of Heaven to impact lives for eternity. And because of this, we choose to pour out our lives into encouraging writers like you to not only tell your stories, but to take the courageous step of self publishing your stories in books that will outlive you and leave behind a powerful legacy. This podcast is sponsored by Christian Book Academy, where we help you give birth to your books. We invite you to join our community of Kingdom Writers. Sam.