Shelley Hitz bundled two books normally priced at $15 and $10 and sold them together for $20 at a speaking event. 86% of buyers chose the bundle over individual copies, a tactic she used at the NAQUI Conference to move more inventory.
Questions this episode answers
NAQUI Conference (National Association for Christian Women Entrepreneurs).
$15 and $10 (listed instead of $14.99 and $9.95 on Amazon).
$20 for both books.
86%.
May 4, 2016.
Welcome to the Author Audience show, the podcast that helps you reach more people with your message, create a book, connect with your audience, change lives. Here's your host, Shelly Hitz.
Today I'm going to share with you a book marketing tip. I just experienced this last weekend at a live speaking engagement where I was selling these two books and I'm going to share with you what I did in order to get 86% of those that purchased my books to buy multiple books. My name is Shelley Hitz. I'm an author coach. I'm the owner and creator of authoraudienceacademy.com and I'm on a mission to help you reach more people with your message. So this last weekend I spoke at the NAQUI Conference, national association for Christian Women Entrepreneurs. I spoke on writing productivity. It was an amazing time, made amazing relationships and I love those types of events where it's my target audience and I'm able to really invest into their lives. But if you are speaking at events, there's one tip I want to share with you that can help you sell even more books. These are the books that I took to my speaking engagement, took procrastination to publication and I took my writing journal and they both did directly related to the topic I was speaking on. So that is a side tip. When you're speaking and you're selling books, your books are going to sell the best when you have a book that's directly related to what you're speaking on. But what I did was this book is $14.99 on Amazon so I priced it at $15. This book is $9.95 on Amazon, so I post it for $10 just to make change and everything easy. But my book marketing tip for you is to bundle your books. So I bundled these for $20. 86% of the people that bought books from me bought the bundle. They bought both for for $20. And so if you have multiple books, it is really key and important for you to have some sort of special or a bundle or something where they're like, oh, I feel like I'm getting a really good deal. And they are. But it will help you sell more books. It will help you have a greater impact because now they have both resources. They don't just have one or the other, they have both resources and it will help you earn more income at that event. And I'll see you next time.
Thanks for listening to this episode of the Author Audience Show. Connect with us online@authoraudience.com where you'll find all the resources mentioned in today's episode. While you're there, grab Shelley's free video training on how to write and publish your book using her Six Step Ascent method. Join us again next week to learn how to reach your audience with your message.