Sales on Autopilot - How I Got a 13% Conversion Rate WITHOUT Selling

Welcome to the Author Audience show, the podcast that helps you reach more people with your message. Create a book, connect with your audience, change lives. Here's your host, Shelly Hitz.

I'm going to share how I was able to get sales on Autopilot. Literally was able to get a 13% conversion rate without doing anything. I made sales yesterday and I was thinking, where did the sales come from? And I started looking into it and I was like, wow, this is so cool. I have to share this information. This is really, really cool. Some things that I've been thinking about, I've been studying and really trying to wrap my mind around like reverse engineering what has worked for me and, and one of the things is automation and setting up automation in my business that works. Now I'm putting together a complete system for authors who want to get sales on their books and their products on an automated basis. I'm going to be rolling that out in the next few months within authoraudienceacademy.com so if you're an authoraudienceacademy.Com member state, stay tuned. But I wanted to share with you this tip. Yesterday I was featured on a telesummit. Speaking is one of the number one ways to sell products and books. People get to know you, they hear your passion, your enthusiasm, your expertise. So whether you're speaking for free online like a telesummit, being interviewed on a podcast, on a webinar, or whether you're doing a live event, speaking works, I honestly I forgot that I was even being featured on this telesummit yesterday. And all of a sudden I saw all of these sign ups to a lead magnet I have. The lead magnet is writingweek.com it's a free seven day writing challenge. It really is the bomb dot com. It really is awesome. And that's one of the tips is you want to have an amazing free offer that you can just drive people to. You give them amazing value without even feeling like you're selling. Sign up for writingweek.com you'll get a $27 software inside Writing Week. You will get over 70 writing affirmations PDFs you can download post around that you can read before you go on a writing session. You'll get the Excel spreadsheet, the Word document, the PDF of my writing week journal. You'll get so much stuff and people have actually finished first drafts of of their book in writingweek.com and so I love sharing that resource. It's a great resource to get people to know like and trust me There's a video in every day of the challenge and they get results, they get stuff done. People have finished 10,000 words, they finish first drafts, they get results. And so on this telesummit yesterday, I didn't sell. I didn't even give a sales pitch. I didn't sell anything. I gave a ton of value in the interview and then I directed them to my free seven day writing challenge, writingweek.com so I started getting, I saw more signups than normal for writing week. So I went into my Google Analytics and I was like, who was driving traffic to my site yesterday? And I was like, oh, I was on that telesummit. I forgot because we had prerecorded it. Well then I went in and looked and I had been getting sales for my 30 day writing challenge. So what happens is people Sign up for writingweek.com and then immediately on the thank you page they get an offer. It's a time limited offer and they can upgrade for the full 30 days for $10. Very, very reasonable. And a lot of people call it a tripwire. And several people, 13% of people who came and signed up for writingweek.com bought the 30 day challenge. I didn't sell. I wasn't being pushy or self promotional. I was simply teaching. I was simply sharing my passion. I was simply getting out there and getting exposure to a new audience on this telesummit, sending them to an amazing value@writingweek.com for free. And I started getting sales. It's like, whoa, this is awesome. Awesome. So if you want to have sales that are coming in even when you're not expecting it and having that system in place, I would love to help you. I am doing a book launch right now for my Build and Grow youw Author Platform. Part of having this automation is having your author platform in place. And so I'd love for you to join me on this challenge. It's a five day author platform challenge. Free again. Here's a free lead magnet and you can sign up@shellyhits.com Platform Challenge. I'll be going live each day this week on Facebook Live. And then each of the videos will be housed in my members area with a worksheet and checklist and all of that. So you'll get all of that information when you sign up@shellyhits.com platformchallenge. This whole live video challenge is for my book launch and it's for this book 9 Strategies to Build and Grow your Author Platform. What I'm doing, I haven't seen anyone else do this to use a challenge. It's a five day challenge over live video to launch a book. So it's kind of cool. It's something different. I mean, I haven't seen anyone else do something like this before and so I'm just diving in trying it. And I hope you guys join me for that challenge is@shellyhits.com platformchallenge and if you would like to join me live, I will be over on my Facebook page. Facebook.com AuthorAudience See you guys later. Bye Bye.

Thanks for listening to this episode of the Author Audience Show. Connect with us online@authoraudience.com where you'll find all the resources mentioned in today's episode. While you're there, grab Shelley's free video training on how to write and publish your book using her six Step Ascent method. Join us again next week to learn how to reach your audience with your message.