12 Ways To Attract Quality Leads & Customers

To generate quality leads. It's just not about the lead magnet. You got to redesign the entire funnel itself. And in this particular podcast, I'm going to be walking you through 12 different funnel ideas that can help you attract better quality leads that will actually convert. Hi, my name is Sidharth Rajshakar. I'm the founder of the Internet Lifestyle Hub and I'm the creator of the Freedom Business podcast where I'm on a mission to help a million people build a super successful business from the comfort of their homes without any office or employees. And I'm also on a mission to redefine the education employment system by creating a new breed of teachers and leaders. And in this particular podcast, I'm going to be walking with the 12 different ways on how you can attract better quality leads by redesigning your funnel so that you can attract these leads. I'm going to talk about direct sales, book launch, messenger class, free webinar, paid webinar, automated webinar, high ticket. There are so many different funnels and I'll tell you the difference between all of them. So take a lot of notes and let's get straight in foreign.

Hi there, Sidharth Rajak here once again and thank you so much for tuning into this particular podcast which is called the Freedom Business Podcast. If you're already a part of my community, start taking notes so that you can win a signed copy of my book. You can coach in our next inner circle call. And if you are not a part of my community in the show notes, I have some free resources for you. And if you stay till the end, I'm going to be giving you a special access to my next webinar. So this topic is all about how do you attract quality leads And I'm going to give you 12 different ways. And as I mentioned in the intro of this podcast, it is never about the lead magnet, even though it is important. But it's about designing the funnel to attract the right kind of customers. And if you look at overall the marketing funnel, right there are four stages. The first stage is the attraction, so the awareness stage on how you can attract people who are the cold market to get more aware about you. The second stage, the funnel, is the interest stage. So when you attract somebody online, then they need, they need to get more interested in what you're saying and what you're actually teaching from. Interest stage. The third stage is called the desire stage and that's when you're really creating a desire in them to purchase your product. And then the last stage is the action stage. So it's a I, D, a awareness. I stands for interest, D stands for desire, and A stands for action is when they actually transact and become your customer. So the Aida concept is a very famous concept in the marketing world. And I would like you to engineer your entire lead generation process where you need to have a strategy for each of these. So you need to just think about like go back to the drawing board and think about what are the top three things you can do to increase your awareness. Okay. And got to design your action plan according to that. Second is what can you do to arouse more interest? And the third stage is what can you do to increase the desire and what all can you do to make them take action and to buy your product or to buy your service. So you got to really go back to Aida as a foundation to really, you know, engineer your funnels and your conversion touch points after that. Okay, so now let's talk about the 12 different ways to attract these quality leads once you have this Aida concept as the foundation. The first kind of way to attract and convert leads is through a direct sales process. So you drive traffic, either paid or organic traffic. They come to website, they give their name and email and after they have given their details, they go and buy your product. It could be a low ticket product, an ebook, a book or a mini course or something like that. Okay, so direct sales, if you're able to solve a problem directly through a digital product, that is one way to attract quality customers and quality leads. Okay. The other thing is a book launch funnel. Now some of you here may be authors, so the best way you can do is you can give you a free chapter from your book. So you, you drive traffic into a landing page, they give their name and email and they get a free chapter from your book. Or you could do a free shipping or something like that. And after they've become in the lead, then you can invite them to your mini course or, or a paid webinar or a paid consultation or even a free consultation. So that way you're going to use the book, the book launch as the lead magnet, but you're going to be funneling them into your product or your service after they have got that free chapter. Okay. The third kind of, you know, idea to attract quality leads and customers is through a messenger class format which is popularized right now, where you're going to be completely delivering your content and, and you're going to be nurturing your audience within a WhatsApp group or a telegram group environment or a private group as such, messenger, okay. So you drive traffic into a landing page. People need to buy a ticket maybe for 99 rupees or 110 rupees, and they get into a messenger class model where you're going to be delivering value inside a group, a private paid member group. And then at the end of those three to four days, you can invite them to a webinar and then sell your product or service. So this is a very nice funnel to nurture your audience on a deeper level, warm them up, and then you sell your product or service. So this is another way to attract quality leads and customers through this format. Number four is a free webinar funnel. And this is what has helped me build a multimillion dollar business in the last four years without any officer employees, where every day, every week I would do two webinars. And even now I continue to do webinars every single day. I have some of my webinars that are automated also. But the whole idea is when people come for a free webinar, you give 90 minutes of value and then you offer your product. And of course, to make this really work, you want to attract quality leads into a free webinar where the show update is much higher. You got to really have catchy titles to the webinar where you're solving specific problems. Okay, so if the title of the webinar is like the title of this particular podcast is 12 Ways to Attract Quality Leads and Customers. If this is like the title of your webinar, the more attractive you can make the title. But people know you're going to solve the problem, the higher the chance they're going to be attending that webinar. And of course it's not just attending. You got to hold their attention right through the webinar for that. You got to really learn a lot of stuff. And if you're not a part of my community jumping on board, I'll be more than happy to teach you this because this is what I teach. The fifth way to attract quality leads and customers is through a paid webinar format. So it could be a 99 rupees, 199 rupees webinar. The only advantage of this is that you have a much higher show up rate because there is some exchange in value that's happened. So they've transacted and they would want to come and, you know, attend that particular webinar. You and then the sixth way. So we have one to three. Yeah, sixth way. To attract quality leads is an automated webinar. So all of these three are the webinar funnels. The the baseline is that you need to have a catchy title and a catchy topic that is solving a particular problem. Only difference is free webinar. You may have a lesser show up rate paid webinar, you'll have a higher show up rate, but it requires. You'll have an acquisition cost and you'll. And an automated webinar is something that can run 24 by 7. And this is what is working for me. Like right now, every day I do one to two automated webinars that are running and that's helping me generate sales even while I'm spending time with my family. And that's what is the Freedom business model to really automate the front end of the funnel. Then you have the seventh way to attract quality leads and customers is through a high ticket consulting model where you're going to be doing a one to one consulting with somebody. This could either be a free consulting or a paid consulting. And you're qualifying the person before they actually come for that consulting call. And within that call you actually close the deal and get them to buy something of a higher ticket or higher value product. Okay, then you have number eight is a live seminar funnel. Let's say you're going to be doing a live seminar for three to four hours, not just a webinar for two hours, but maybe longer in duration. Even a whole day of five to six hours, a bootcamp or something like that that will be. You'll be able to actually get better quality leads. Especially people are going to be sitting with you right through the day. Okay. And then you have a live bootcamp funnel. And the only difference between seminar and boot camp, a seminar could be a one day seminar. A boot camp can be like a three day boot camp where you're going to be making them do stuff in the room and stuff. So I do something called the Freedom Business Intensive in my community and that's for two days intensive from 10am to 5pm A lot of worksheets and stuff like that. So if you know exactly what is the problem that you want to solve in that particular bootcamp and structure your entire, you know, title of that bootcamp around solving that problem, there's a good chance you'll get better quality leads. And if the more people are spending time with you, like if they're going to be spending two or three days with you, there's a higher chance that you can sell higher value products and they'll be better quality customers. Then you have number we said direct sales is 1. Book launch 2. Messenger class 3. Free webinar 4. Paid webinar 5. Automated webinar 6. High ticket consulting 7. Live seminar 8. Live bootcamp 9 and number 10 is multi speaker Summit. So let's say you collaborate with other experts in your space and all of you blast to your own email list and and get everybody to a summit where you are collaborating with other speakers. And in that summit you can actually deliver value. Each speaker can deliver value for 15, 20 minutes and at the end of your talk you can invite them to your own free webinar or something else. So Multi speaker summit is more like branding through association and it's another great way to attract quality leads and customers. Number 11 is the quiz funnel. So let's say you put people through a quiz, a set of questions where able to, they're able to self evaluate themselves. You ask them different questions and based on what the answer is or the points that they score and you profile them based on that and you segment them separately and you sell different products based on the answers that people give you in the quiz funnel. So people who do not have a financial capacity offer them a lower value product or a lower ticket product. People have a higher financial capacity directly take them to a higher ticket product. So a quiz funnel, which is a qualification based funnel is a brilliant way to attract better quality leads and customers. And it'll also help you reduce your acquisition cost as far as your cost per lead is concerned. And finally, the 12th way to attract quality leads is to hybrid this whole thing. See, I've given you 11 different funnel ideas and the best thing is to mix and match these ideas. For example, you could do a free webinar and you teach for 90 minutes. At the end of the webinar you actually make people fill up an application form where you can do one to one high ticket closing. So it's a combination of webinar and high ticket happening in one. It's a hybrid. Okay, let's say you do a book launch, you do a free chapter from your book and at the end of that book, at the end of that book funnel you can actually give a link to like a mini course that people can actually buy. So we are mixing book launch and direct sales together. Or maybe what you can do is you can do an automated webinar running 24 by 7 just in time webinar and that webinar at the end of the webinar you're selling tickets to a 999 rupees boot camp, a three day bootcamp. So the bootcamp is getting filled automatically and in the three day boot camp you can offer something for 1 lakh 2 lakh 3 lakh rupees of a much higher value. So the front end of the funnel is automated and the only time that you're going to be spending is in the bootcamp and not in the actual webinar. So again there's a hybrid model. So like this you can mix and match all these different funnels and this is what I teach inside my community. If you're really interested in learning this I would highly recommend that you go to SIDS Co join and join my community. We are over 15,000 experts, trainers and coaches right now and growing strong. We are one of the world's largest communities for experts. I'll be more than happy to help you achieve these goals as you go through them and implement these different funnels. So if you're already part of my community, share your notes below. And if you love this podcast, please go to Apple or Spotify and search for Freedom Business Podcast and hit that subscribe button to the podcast so that you get notified on my future episodes. And quick favor, if you could drop a quick five star review on Apple I would really appreciate that and I'll be reading that later on. Thank you so much. Cheers. God bless and I'll catch you in the next session.

Sam.