20 Lessons I Learned After Publishing 200 Podcasts
4 Jan 2024 · 10 min
Siddharth Rajsekar shares 20 lessons from 200 podcast episodes. Audio is cheap to produce and builds trust faster than other formats. Keep episodes around 10 minutes, answer what your audience actually wants to know, and treat it as documentation of your own growth.
Questions this episode answers
Siddharth Rajsekar
January 4, 2024
Chapters
Welcome to the Freedom Business Podcast. Your host, Siddharth Rajshekhar here. Great to have you here. This is where we are going to be talking about how we can redefine our education system by building vibrant learning communities. Take your knowledge out to the world and be awesome. Let's get in.
Yes, yes, yes. This is my 200th episode of my podcast and I'm also on a podcasting challenge right now where this podcast is day number five out of my 90 day challenge. But I want to just share with you, in this journey of recording 200 episodes, what all did I go through? What are all the lessons that I learned and how have I grown and evolved as a person? I've put that into 20 points. I would like you to take notes and go through all the 20 points because these 20 points can change your life. Let's get in. The first point is it's never too late to start a podcast. Some of some people may be thinking there's already too many podcasts out there in the marketplace and how will I cut through the knots? How will I be different? Don't even think about those things because you just need to start. It's never too late to start and you don't have to do some mega stuff. Which takes me to the second point is audio as a media. It penetrates deeper into the hearts of your audience as compared to any other media because you can close your eyes and speak. You can express yourself completely and you don't really have to worry about the editing or the light hitting your face or which camera you're using. You can just record on your phone, make sure you're sitting in a quiet place or any distractions and there's not much echo in the room. And you can record really good podcasts by keeping the tech and the setup costs as low as possible. And also share your heart to the world and speak whatever is in your mind. That really helps a lot as a podcast. Which leads me to the next point is podcasts are faster to publish. You know, take your phone, record, set up an account on, you know, Spotify or Buzzsprout. Like, I'm using a platform called Binge Pods where all of our community podcasts are on. And it's been really good the journey so far. So the third point is, the third lesson is podcasts are faster to publish than any other media. The fourth lesson that I learned is that if you can condense your thoughts under 10 minutes, you have the power in your hands. You are awesome. Now many people are posting 1 minute reels or 30 second videos and stuff like that's fine. It's more like for entertainment and grabbing people's attention. But if you can hold the attention span of anybody for 10 minutes through a podcast like this or through a video like this, if you can condense your thoughts under 10 minutes and really make it crisp and to the point and high value per minute, you are truly awesome. What you would notice is that a lot of my students who are from Internet Lifestyle Hub, even their style of teaching is very similar to mine, like point shooter style, no beating around the bush, you know, no BS, like straight to the point. The fifth lesson that I learned after publishing 200 podcasts, that it is good for you to keep creating. It fires the neurons in your brains. And one of the things I want to share with all of you is that Even in this 90 day challenge, I'm not creating multiple podcasts in one go. And I'm putting, and I'm not literally scheduling like five, six days into the podcast. I want to sit, I want to plan, I want to record, I want to publish daily, every single day. It's actually good for you to keep creating because as a human being, it is our creative power that really brings the change in the world. Everything that you see around you is created by somebody, right? So the more you're able to tap into your creative energy and in this case podcasts, you will be able to grow as a person faster than ever. The sixth lesson that I learned is that content creation is all about answering questions and addressing the needs of your market. Now, many of you may be hearing this podcast thinking, how can I record a podcast? You know, will I be able to also do 200 podcasts? What is that feeling like when you complete 200 episodes? And that's why I'm sharing this. I'm sharing my journey with you because it can inspire you and address all the concerns that may be in your head when it comes to launching your podcast and stuff like that. The seventh idea that I got after recording 200 podcasts is that you can actually learn lessons from everywhere and you can integrate those lessons in the form of a podcast. When you're traveling, you meet somebody, you walk into a supermarket, or some situation happens in your life, whatever may be the case, you can pick up lessons and integrate those lessons and share that in the form of audio. And the fact that you may be even launching a podcast, you may be even running a podcast in real life, you will start to pick up ideas on how you can take those Ideas and share it in your podcast. In other words, your antennas are always alert, looking for new ideas and new lessons so that you can share with your audience. The eighth lesson that I learned is that podcasting is a way to challenge yourself to serve your market at the next level. But many people who do know stuff online, but they are not very consistent. But the more you challenge yourself, okay, let me post one piece of content. Let me add one piece of value to the market. Let me answer this one question in the form of a podcast or a video. That's one way of challenging yourself to up your game. The ninth lesson that I learned after publishing 200 podcasts is that in my case, I'm not recording my podcast. Chasing an identity. I don't want to be known as some, you know, big influencer, creator and blah, blah, blah. That's not even my goal. I'm always seeking alignment. Is whatever I'm doing today, is it aligned with what I really want in life? Is this piece of content aligned with what I truly want to teach? Because in between I went, I got misaligned, I started to record a lot of videos and stuff based on what I was not so aligned with, but what the market wanted. And there's a fine line between what the market wants and what you want to share with the world. But of course, in my mind, I'm always chasing the alignment. I'm not chasing an identity. Most of the creators, they're chasing an identity. So they'll do whatever it takes to do whatever clickbaity stuff so that they can be more seen, heard, and, you know, they want to be more known. But for me, the goal is not about identity. My goal is alignment. The tenth lesson that I learned after publishing 200 podcasts is that your content actually is a reflection of your inner personality. Just like what I shared in the previous point, I don't seek identity, I seek alignment. And that's my personality. And when you are able to share your podcast and when you're able to share your knowledge every single day, it'll reflect your inner personality. And that's what creates a connection with your market. The 11th lesson that I learned is that you'll develop your own style. By the time you create at least 50 pieces of content or 50th podcast episode, you'll develop your own unique way of delivering and your own style, which will be very different from others. The 12th lesson that I learned is that when your purpose of your content creation is results for your students and results for your audience, your entire game will Change.
Because most people are also creating for their own identity and their own more number of likes and views. And they take controversies and we're seeing this happening even online on YouTube and others. People just take off something, they say this is a scam, that is a scam. And boom, you know, they get instant visibility, instant, all of that. The purpose of the content creation is to, you know, stir a controversy and get more eyeballs. Whereas if you look at every piece of content that I've been publishing on this podcast here, or Even on my YouTube channel, it's all about how can you win, how can my students win? So the game is different. It may not be a mass market game, but it really creates an impact. And that's why we have, we have generated hundreds of karadpatis in this community, multiple hundreds of six figure owners in the community that I've been able to document so far. Number 13 is you'll get damn good at editing content. I'm talking about both audio and video. The more you do it. The first 10, 15 episodes will be very rusty edit. You're just learning the game. But then once you cross this threshold of 100 podcasts or 100 videos or 100 webinars, or even say 200, I mean you're going to get damn good at your game and that's going to give you an edge compared to anybody else. The 14th lesson that I learned is your, your content will live longer on the Internet then you. In other words, your content will live on the Internet forever. Who knows, 300 years from now somebody could go and listen to your podcast and get inspired and they may change their life. Who knows. So don't stop or you know, don't procrastinate. This number 15 podcasting is also documenting your own journey of success. Like if you go and listen to my episode one or episode two, I was just starting off on this journey. This is back in 2020, 2021. And now as I'm record, you can actually go, you can see what I was talking then, what I'm talking right now. What was my tonality of voice back then? What is my tonality of voice right now? So I've pretty much documented my entire success journey through the podcasting process and you can do the same. Number 16 is the sooner you start building a community, the more content ideas you will have for your podcast. If you're just listening to the podcasts of mine and just learning from me and not taking action, not building a community, your progress is going to be slow because your Food for thought.
Or the fuel of all the ideas is going to come from your community. So start selling your memberships, build your community, and every week you throw a Google form and ask the community members to ask you questions and convert those questions into podcasts. That's what I do. The 17th lesson that I learned is that when you create one piece of content every single day, you will master your own topic. You know, before recording this podcast, I was thinking, what should I record a podcast on? And then I realized, okay, we are at 200th episode. So I said, okay, what can I share? In fact, when I completed the 100th episode, I recorded on a podcast on 10 lessons I learned recording 100 podcasts. So I thought, let me do 20 lessons I learned after publishing 200 podcasts, maybe 30 lessons I learned after publishing 300 podcasts. So when you create one piece of content every single day, you will master your own topic. And the kind of insights that I'm sharing in the latter episodes are much more refined and mature and, you know, much more evolved compared to when I started the podcasting journey.
Number 18, creating content. Creating podcasts and videos can have a deep impact on your mental health. There are many people undergoing different kinds of mental health issues, depression, anxiety, fears, and all multiple things. But you know, once you get into this, what I call as content therapy, rather than you consuming content, you start creating content. Slowly but surely you will start to live whatever you speak. Let's say if you're having some mental issues or whatever, I mean, you're just having some depression or stress, just create. Start creating content about how to overcome stress. Start creating something around how to improve the strength of your mind or something like learn from somewhere and share that in your own words. And when you do that, when you listen to your own voice, it'll start to have a deep impact on your own mental health. Number 19 is you cannot buy trust using advertisements and stuff. You can only buy attention. You have to earn trust. And doing podcasts like this, I know for sure that people have bought my products, my high ticket products. They have trusted and made their investment into my higher levels because of these podcasts. I run a lot of ads. Yes, I'm able to buy attention, but for, for me to retain my customers, for me to have a deeper connection with them, it's these podcasts and videos that actually help. And last but not the least, the 20th lesson that I learned after publishing 200 episodes is that when you stop enjoying the process, you cannot create an impact with it. In other words, I'm enjoying this process. I'm enjoying every single day coming up with one new idea to share with you.
And if, if I'm not enjoying this, you won't be impacted by it. And similarly for you when you not when you stop loving the process, whatever you do, it'll not have an impact on your audience. So these are my 20 lessons. I would like you to share in the comments on my blog on which lessons impacted you the most and if you are in my community or if you're not in my community. Also, if you'd like to know more about a three year digital code certification process, but once you come in I will help you with different ways to find your topic, accelerate your growth, take your knowledge, make it into a business with a point system gamification teams like going back to a three year degree program. If you truly want to experience that, I would like you to click on the link below on my podcast or go to sidz Sids co Slash diamond and attend my next Diamond Showcase, our onboarding process to get you on board. Cheers. God Bless. Catch you in the next episode and I'm waiting to see your comments below. Bye Bye.