How Colours Can Affect Your Business & Sales

Did you know that 85% of shoppers, they point to color as a primary reason why they buy a product. And color increases brand recognition by more than 80%, you know, and 42% of shoppers base their opinion of a website on the overall design alone. And 64% of online shoppers, they did not purchase an item because the website was too slow or the colors did not match what they were looking for. You know, there are many touch points and conversions and color is a very important one. Hi, my name is Dat Raj Shikhar. I'm the founder of the Internet Lifestyle Hub and I'm the creator of the Freedom Business Podcast where we are on a mission to help a million people build a business from the comfort of their homes without any office or employees. And I'm also on a mission to create the next breed of teachers and leaders so that they can build a knowledge business. In this podcast I want to share with you some aspects of color psychology and color emotion and how colors have an impact on skill sales.

Hey there, it's Darth Rajak here. Once again, thank you for tuning to yet another episode of the Freedom Business podcast. And this is an interesting topic about colors and I'm going to be walking you through all the different colors and what each color represents emotionally. And I would like you to map out and see, you know, what kind of a color would suit your brand. Because as I mentioned in the intro of this podcast, I 85% of shoppers, they point to a color as a primary reason that they buy a product. And also 42% of shoppers, they base their opinion of a website just based on the overall design alone, design, look and feel. And again, based on, you know, whether your audience is male or female, the colors can make a huge difference on how they want to associate themselves with the particular brand. And I've gone through quite a few personal branding and rebranding exercises myself, again following the Color Emotion guide. So first let's go to the different color types and what each color represents. And you might be listening to this podcast on my blog, siddharthshkar.com so please take notes and share your learnings below using the hashtag ILSGPlanner. If you like to want to signed copy of my book, you can coach and if not, you're not a part of my community yet. You can go to sidzsids co live and register for my next webinar to learn how to build a super profitable knowledge business without any office. So let's come to the topic on Colors. And let me go to the color spectrum one by one. Now, if you look at the color yellow, let's start with the yellow. There's a color Emotion guide that I've actually, you know, pasted here in my blog. If you're listening to this on on Spotify or on Apple podcasts or wherever, just search for Siddhartha Chekhar, Color Psychology and you will actually come to the blog post where I've shared the Color Emotion Guide. And in that Color Emotion guide, yellow color represents optimism. So if you want your brand to represent optimism, clarity, warmth, some of the brands that represent that is like McDonald's. Okay, McDonald's there is Shell Petroleum, Subway, IMDb, Nikon cameras, National Geographic, UPS. When I'm just saying these brand names, you're already able to think that you're able to visualize there in the yellow zone. Dhl, Hertz, Rent A Car Company and many others. So yellow is a color that represents optimism, clarity and warmth according to the Color Emotion Guide. So if you want to bring out that emotion, you can go with the yellow tones. Then let's look at orange. Orange is one color that I have picked up personally in all my Call to Action buttons and even on my learning management system, I use a very bright orange as a contrasting color to the main color that I use. So what does orange represent? It represents being friendly, cheerful, confidence. A few brands that are orangey are like Fanta, we have Nickelodeon, even Mozilla, a Firefox, it has a lot of orange on it. And if you also remember, like Gulf Petroleum, Blogger Crush, Harley Davidson has an orange over there. So it really represents friendly, cheerfulness, confidence, and like bubbling with energy. And there's also a playful element to it. Okay. The third color, if you see which is a very prominent color in big brands that we know today, is the color red. Because the color red represents excitement, youthfulness, and being bold. Now Coca Cola, we can look at cnn, Virgin, Lego, we have Canon, Avis, Kellogg's, Nintendo, and then what else? There are a few other brands on that list. Pinterest, that's. They have taken the red and even lays like lay's chips, they have the red label over there. Avis, Rent a Car Company, I already mentioned that. KFC and all of this, these brands represent excitement and anything that's youthful and bold. And if you go to a different palette, like more on pink, purple, you know, if you're looking at the pink purple palette, that represents creativity, imagination, wisdom, and in some sense even spirituality also. Yeah, purple is a very spiritual color. But if you look at the brands that have really, you know, used purple and pink and have been successful are like Cadbury's. There's creativity, imagination wise, there is Barbie, no Yahoo, they use purple. Then if you look at Taco Bell, that's another brand that use, that uses purple. And even I've used a lot of purple and pink in my new branding. If you actually see right now, if you look at even the way that I sit in my office, I have like two color tones at the back. I have, on one side I have a blue and on the other side I have a pink. So when a blue and pink come together, it's like it turns into a purple shade right behind me. So I use purple tones on all my product boxes. Purple and pink tones and blue and dark blue, pink, purple. Because I really want to bring out that creativity in whatever I do. And I'm a big fan of retro wave synthwave and purple and pink are like standard colors in that zone. But I also have the orange that is a contrasting color to my branding. So I have purple, pink and I also have the orange that stands out. And then I also have a dark blue, which is my next color, which is blue. Blue is all of the top IT companies in the world, technology firms have really used the blue, which represents trust, dependability and strength. The color blue represents trust. So Dell, ATT, JP Morgan, like I can go on with my names. HP, WordPress, NASA, Intel, Twitter, Facebook.

IBM, Odell B, Vimeo, Volkswagen, GE and what else? And HP, I think I already mentioned HP, Oreo, Ford, all of them, Facebook, all of these are in the blue zone where they want to represent trust, dependability and strength. So there are different shades of blue because the darker you go, it looks, it's more like corporate ish, more formal. So you can actually look at most of the technology companies have become what they are just with the blue branding and they've taken that color. Now let's come to the green shade. Green is more like peaceful. It represents growth, it represents health. And some of the brands that have, you know, taken on green are anything in the health space, like Tropicana, then there is, you know, bp, British Petroleum have taken on green. Starbucks is green, Animal Planet green.

Which are the other brands, like Android has a green logo on it, Land Rover is green. And there are many other brands like this. Anything that represents peaceful and especially if you're in the health space.

Health, vitality, growth, peace, all of this green is a color to actually take on. And then we have the Final color is more the black, white, gray. I'm talking about the gray zone. Gray usually represents black balance, neutrality and calm. And some of the most classiest luxury brands, they go with either black or white or gray. For example, Apple, their core color is, you know, it's like in the gray zone. Nike is a black tick. Of course they have other colors. Mercedes Benz, Wikipedia, Puma, and which are the, say, Cartoon Network and stuff like that. But I think the brands like Mercedes, Apple, all of these luxury brands and Nike, they have stuck to the, to the balance zone where it's either black or white, like just. And of course, they have different colors depending on the different campaigns, but their core logo is just a black tick or a white tick if it's Nike. And I keep wearing Nike shirts, so I know that. And it really represents balance, calm and neutrality. So the question to you, if you're listening to this, is to decide what does your brand really represent and which color do you want to really go with if you want to really enhance your brand down the line? Like, if you're a part of my community in the hackathon, I'll be helping you understand this on a more deeper level so that you can start to get logos and boxes and stuff like that in aligned. You can get those designed in alignment with your, with the energy that you want to bring out in your brand. And though I'm not a branding guy, I've not learned branding, but I've watched branding. I've watched, I've observed various companies and I'm a big fan of, you know, Apple and Steve Jobs and simplicity and minimalism and, you know, those kind of concepts. And on the other side, I'm also a big fan of Retrowave and Synthwave and also the video game era branding elements. And I've just basically mashed both of that and created the brand that I'm using right now in my current state. In 2022, as I'm recording this podcast, maybe in 2025, it'll be something very different. As I'm evolving, even my brand will evolve along with me. The Internet Lifestyle Hub brand. The Internet Lifestyle Hub brand. If you look at the logo, I've actually taken the ideas from, from Nike and from Apple. These are like the two. So if you look at the bird icon, which is there, you know, and the wings pointing upwards, that has a Nike feel to it, and it also has the Apple, you know, feel in terms of the shape of that icon. So I was inspired by Apple and Nike to really design that logo. Some of you might have not noticed it. And the bird represents freedom. So that's what freedom business model is all about. And Internet lifestyle. Have to live a lifestyle from the comfort of your home. And you know, I want that brand to represent that. So even I'm the core logo has that balance element to it, just white and black. But then my other elements I've taken purple and pink for the creative side and then friendliness, cheerfulness because I'm building communities. I brought in that angle also and it connects back to the flavors that I like from my childhood days. So what I would like you to think about is what do you think are your top two colors and how are you going to be getting and what do you want your brand to represent? So think about that and before you choose your color, okay, before you choose the color, you have to decide whether you want your brand to be yellow optimism or orange friendly or red excitement or or purple pink creative or blue trust or green peaceful or gray balance. These are the different color emotions according to the Color Emotion guide. And if you're listening to this on my blog also just scroll down and see all the other statistics that I've actually shared on conversions and how people make buying decisions just based on color. What I shared with you here is just like the I would say that the starting point of your own exploration journey to see and evaluate whether your brand is really connecting with your audience visually or not. Once your visual appeal is set, when I say set is when people able to connect with it and you know, then there's no way, I mean there is no limits to where you can actually scale your brand. So I hope you found this podcast useful. If you want to listen to more of such episodes, please subscribe to the Freedom Business podcast on Apple and Spotify. Just drop a five star review on Apple if you found this useful. Looking forward to sharing more like this with you. And again, if you're not a part of my community, please check out the show notes and have some free resources for you. Wish you all the best.