How I Launched A High Ticket Mastermind

So Today is day 12 of my podcast challenge and I'm really excited because I'm actually traveling with my wife. She just come for a temple trip. But I still want to make sure that I record this particular episode so that I don't break the chain. And I wanted each one of you to get to understand what does it really take to build a mastermind that is sustainable, that creates a predictable cash flow and something which people will want to be a part of. Not just for the knowledge, but for the value system, for the, you know, for the exchange of ideas that will be possible today. I was having a, you know, one con with one of my Quantum members and she's been a Quantum member for more than two years. And she was asking me like, what can I do to actually build my own mastermind? Just like how you have done it. So I gave different pointers and the way that I've actually designed my quantum, it took a lot of time, you know, as you know, in the year 2000, 2020, 2018, I started Internet Lifestyle Hub. And the first three years was a. It's a grind. Done more than 600 webinars. The first year was more about building the new products that I was actually launching, doing a lot of one to ones and understanding my customers on a deeper level. The second phase of my journey was improving the products, improving the customer experience. And in 2020 I started something called the Hackathon. So the Hackathon was a point where I was able to really get people to take action, get results. Because before that I was doing a lot of stuff, I was getting sales, but people were not completing my courses. So that put me in a zone where I was thinking, what can I do to improve results? And that's when I started hackathon and 2020. I started hackathon Jan. Of course Covid happened and many of the 10 crore champions today and many of my top Quantum members, they got in during that time, you know, so they started the journey and went through the implementation process. And then in the year 2021 was when I officially launched my Quantum membership, which is my high ticket mastermind. So if you actually look at the number of years that I took was 2018, so 19, 2021. So three years into the game was when I Even considered a 5 lakh per year high ticket mastermind. And the way that I launched this also is, it's very systematic. So when, when she was asking me how do I launch, I said the first thing you need to do is you need to start documenting Success stories in a community hall of Fame interviews. And she was saying that she only has documented just 20 or 25 hall of Fame interviews. And she had so many members in the community and so many success stories that she's not yet documented. So if you, many of you who have been in my community for a long time, you would notice that from the year 2019 all the way till 2021 22, you would have seen a lot of hall of Fame interviews on my YouTube channel. And now I've slowed down because I don't have time bandwidth for that because I'm giving a lot of my one to one time for my Quantum members and I have multiple other things. So I'm just doing it like a graduation ceremony that happens once in three months. So I told her the first step to building a high ticket mastermind in this format, a community driven mastermind, not like an agency kind of a mastermind, is to first capture the hall of Fame interviews and keep documenting success stories. Okay, let's say you document 70, 80, 100 success stories, put all of those hall of Fame experts, people have got a result into a separate WhatsApp group or a telegram group where you're nurturing them. The second step is you need to have hall of Fame masterminds. So what I used to do before I launched my quantum is every month I would do a Hall of Fame mastermind. I would call all the hall of Fame members. Out of the hundred, 120 plus members, maybe 70, 80 would show up and I would ask every single person to share what's working for them. And I would document all the ideas in a mind map and share it back with the hall of Fame members completely free of cost. And then when they would come for those hall of Fame masterminds, I used to give a Google form asking people, asking those members, like, what were their challenges, how much money are they making, what areas do they need help in? And by doing this three or four rounds, I got a pulse of whole who are the members in the hall of Fame who are actually making money? What are their gap areas that they were really looking for? So I went back to the drawing board and then I reverse engineered my Quantum Mastermind. So it took me around two months to design this. And when I launched my first Quantum mastermind, the first group of 25, there were around 45 people in the room. And out of the 45 people who were in the room, 25 of them bought a phylacopy product. And this is like 5 lakhs per year that was the first time I experienced the power of, you know, launching a Mastermind and launching it in a way where it's not to a cold market, it's to a highly warmed up market and to my own students who are successful because I've already given them a breakthrough. Now they're ready to come up for the next. So that's how I launched my other few batches. And we are now 100 Quantum members. And I also told her that if you're planning to launch a Mastermind, if you want to have a better quality group that is coming in, you can launch something called as an incubator. So I launched a quantum incubator in the month of October, November, December, and just onboarded 20 new members because some members had to take a pause and I also had to let a few members go who are not aligned with the value system of this Mastermind. And so this is what I plan to do. I plan to launch the next incubator also very soon. So I'll only select diamond members who are having the commitment to the learning process of what I'm teaching and who are making money. And I only select them and I make them go through an incubation process where they watch the recordings of the previous quantum calls and they get tune into the process before they come into the Quantum membership. So currently my quantum membership is, is 8.5 lakhs plus GSE which is a 10 lakh rupee per year mastermind which includes a three day retreat in Mahabalipuram. And we do a monthly Mastermind. And we have divided ourselves into four different groups. So we have the first group called the Activators, those are making less than 7 lakhs per month. We have a group called Accelerators who are making between 7 to 15 lakhs per month. Those who are the next group is called Ascenders who are between 15 lakhs per month to 40 lakhs per month. And we have APEX who are making more than 40 lakhs per month. So we have many of us. So the, the last audit that I did, the 100 Quantum members that we have, we collectively generate a revenue of around 24.3 crores per month. Okay. And in that the top 15 are my apex members that we have. So again, this format I changed recently from October and this is my Quantum Club 3.0. So the first version of my Mastermind was all about, you know, generating ideas within the group and then filling those batches of 25, 25 every six months. And over the span of two years, we filled the batch of 100. And then the second version of quantum was where I got more into tracking each one's know business on a closer level. And now what I've done is I've built a separate sheet for every Quantum member called Conquest. It's a Google sheet where I can track every element of their business, their performance marketing, I can track their, you know, how much are they spending on ads, what exactly is happening? It's a very private document that only myself and my, my, you know, students have in the Quantum group. And when I just do a quick glance of the business through the custom dashboard sheet that I've built for each one.

I'm able to diagnose their business better and give them very specific solutions. So what I've observed is when you're designing a mastermind like this, people when they pay more money, it's not that they need more information. And that's what I was telling my, you know, my student, I was telling her that when you're launching an L4, it's not about you need to give them more information or do more trainings because they're already getting a lot of trainings. What they want is more precision. They need more, you know, clear cut guidance. They need to have clarity in their business. They need to be data aggregators. They need to give you the data in the right way so that you can dial, diagnose and give them the right solution like how a doctor diagnoses what's in the human body and gives the right medicine. Now that's the space to be now for me to come to this level. It has been over a five year journey and when you see messages outside on social media saying that it's very easy to launch a high ticket mastermind, I just laugh at all of that stuff because there's a journey to get to high ticket Mastermind. There's a journey. You need to go through many low ticket experiments to actually launch a high ticket mastermind. So I just want to wrap up this podcast telling all of you that if you're listening to this, I hope you've got the essence of what's the journey towards. High ticket number one. Start with your low ticket products. Create more success stories by doing more one to ones improve your products and keep grouping your success successful students together and do masterminds with them and understand what are their pains and, and what are they looking for at the next level. And then you have to reverse engineer and design something which they'll be able to pay for and afford at the next level. And then once you have that model in place, then you can really have a sustainable knowledge business. Like for example, now we have 100 people paying an average of 7 to 10 lakhs per year. And that's 7 to 10 cr a year, crores per year business coming only from 100 people. And that is my funnel stabilizer. So there is a journey to it and every single one who's listening to this. If you're a coach or trainer, it is possible, but you have to really relentlessly throw yourself in the service of your community and your students. And you got to truly get them results. Because the only way people will pay money and they will renew is when they get results. In fact, the first batch of Quantum we had 100% renewal and they renewed their subscription the first year when they finished and of course the second year some of them priorities changed and there will always be a churn rate of between 10 to 20% of people that will come and go based on the life situations. But the beautiful thing is it is the most sustainable business that's there today and there's a journey to it. Thank you so much and catch you in the next episode.