The ‘Invisible Crorepati’ Strategy: How to Build Wealth Quietly and Under the Radar
3 Sept 2024 · 13 min
Siddharth Rajsekar explains how to build wealth quietly through micro-niching and automated funnels instead of chasing vanity metrics. His top 100 students have generated roughly 500 crores combined, with many crossing 1-10 crore individually. He uses a single webinar funnel, targeted ads, and a paid community (his Quantum Club hits 10 crores yearly) to scale without noise.
Questions this episode answers
Close to 500 crores
More than 15 to 20 people
More than 150 to 200 people
Easily 400 to 500 people
One student made 10 crore within three years and is making close to 1 crore per month
Chapters
Did you know that some of the wealthiest people on the Internet are the ones who do not have massive followers? In fact, my top 100 students have done close to 500 crores in revenues and many of them are not even influencers. They don't have any followers and everything else. So welcome to the Invisible Karupruti strategy and imagine building a fortune without anyone knowing that you're the richest person in the room. No flashy cars, no social media bragging, just quite undeniable success. Welcome to this podcast and take a lot of notes. Foreign.
Hey there Sidjia. Welcome to yet another episode of the Freedom Business podcast and I'm super duper happy to have you in this podcast because this is one of my favorite topics. You know, I did a video long time back on YouTube on the fame focused influencer versus the freedom focused influencer. But I actually broke down the difference between what do fame focused influencers focus on and what do freedom focused influencers focus on. Of course at that point of time I was using the word influencer but what I was really meaning is, you know, people who have silently made crores online are living a far better life and a lifestyle of freedom as compared to those who are flashing their success online. And I'm a big believer of the invisible Karopathy concept because in the initial days, yes, I also used to flash my revenues and incomes and stuff online. And after that I completely stopped doing that because I felt there's no point doing it. And I started to focus more on the results of my students. And if you see anywhere, whether it's my webinar or my YouTube channel or anything else, that's not even. My focus is not about me, it's about my students. And the best part is many of us top students in our community have ended up making multiple lakhs and crores over the many years. In fact, in our community we have. What I've been able to document so far, like people have come forward and shared their results are more than 15 to 20 people who have crossed 10 crores in my top, you know, students and more than 150 to 200 people have crossed 1 crore and easily 400 to 500 people have crossed 6 figure income, like more than 3 to 5 lakhs and stuff like that. In fact, I have one of my students who's done 10cr within a span of three years and she's not a big influencer. She does not have any, you know, not any post of hers you would see does not have thousands of likes or anything like that, but she's making close to a crore a month. And I don't want to reveal names in this podcast because you know, there are many of them who are silently making crores. And I want to decode in this podcast the three steps on how do you build wealth quietly under a radar where nobody needs to see that you're successful, but only you know that you're successful and that's like the ultimate success. So the first step is all of you, please take notes. You got to master the art of stealth wealth. And this is a thought process. Please take a lot of notes because once you understand this principle, you'll stop chasing the things that don't matter. Okay, now there are three elements to this. You need to look at value creation versus vanity metrics. Now if you look at the typical, you know, fame focused influencers, creators, coaches are very flashy and hypy about, you know, everything that they do in their life, wherever they're traveling and which car they're buying, which house they're going to, which five star hotel they're entering, all of this stuff are vanity metrics. And where they're actually trying to prove to others that hey, look at me, I'm great and all that stuff, right? So the when it comes to mastering the art of stealth wealth, understand that it is about value creation. It is not about vanity metrics. It's not about you cannot create value through vanity metrics. That's the principle I want to share. You got to create value by helping others get results. And where you're on the spotlight, okay, you are just being the facilitator or the catalyst to somebody else's growth and change. The second aspect of mastering the art of stealth wealth is reinvesting whatever profits that you make back into the business and back into community experiences or back to improve the experience of your customers and not on the non essential luxuries that most people, they go buy fancy cars and all of that. I'm not saying you should not do that. I also drive a pretty good car, but there's never a post on social media where I'm showcasing which car I'm driving. Where am I going? That's not even the point. And the third aspect of mastering the art of stealth wealth is emphasizing on your student success. So when you are showcasing your student success, in fact, if you're not in my community, if you go to FreedomBusinessModel.com, which is the website where I collect leads for my webinars, and if you scroll down, you'll see all of the success stories that I'm showcasing. There are my top students. Like a Fitness coach impacts 9500, does 10 crore. A software engineer going from 0 to 9.5 crore. Then we have a parenting coach who's impacted 4000 mothers. A YouTuber, he's a farmer turned YouTuber who made 4 crores. Then you have a book author coach who has impacted 4000 authors and made over 3 crores. A global CXO quits his CXO role and does over 2 crores after coming to the community there a psychologist who crosses 1.35 crores in 18 months. And we had example of somebody who's been doing onetoone coaching but he went from 1 to 1 to group coaching crosses 1 crore. A celebrity MC who goes from 0 to 1 cr. If you actually go to FreedomBusinessModel.com you'll be able to see many of these examples and that is the mastering of that's how you master the art of stealth wealth where the more you showcase other people's success. When I say other people's, your the people that you have helped automatically your success will grow. So as far as the first step is concerned is stop chasing vanity metrics. Create value, reinvest a lot of your profits back into business and not on the non essentials and then emphasize on the success students and the success stories. Okay. Now the second step on how to build wealth quietly under the radar is build a low key but high impact online presence. This is more like being in stealth mode or like in sniper mode as compared to just trying to be everything for everybody. Okay so when it comes to this there are three elements. Number one is being a micro niche specialist. So rather than just calling yourself oh I'm a business coach, you can say you're a, you know. Okay, there are three examples that I normally give my webinar. Okay, you can say I can say hi, I'm Sadh Rajshekhar, I'm a business coach. I can help you grow your business or I can say hi, I'm Sadh Rajkar, I'm a sales expert. I can help you business grow in your sales or I can say hi, I'm Saad Rajshekhar, I'm a video sales specialist and I can help you grow your business using the power of videos. So the narrower I go the it's more low key as trying to showcase that you're something big to somebody and that also helps you build that specialization in your area and I've given this example before that a neurosurgeon makes more money than a general practitioner. General practitioner may be more well known in the locality or area, more popular, but a neurosurgeon people might have not even heard that person's name. But he may be charging 50 to 100 times of what a general practitioner of medicine actually makes. Similarly, even in the online world of coaching, when you start approaching by narrowing down your topic, then you can make it happen. And the second aspect of the step two is what I followed from day one. I just have one webinar. I'm trying to solve one problem. I'm targeting one targeted market and I only have one product to sell on the front end. I'm going to repeat that. One webinar, one problem, one market, one product. And I've been doing this for six years. And most people are just creatively trying to jump into one thing to the other to the other. It kind of people get confused on what are you even doing? Okay, and some of my students, they start with one niche, they move on to another niche, they go to the third niche. As you're going through the journey of self discovery, that's perfectly fine. But once you've nailed it right, just stick to one thing, go deep, don't have to go wide. And that's how you build a low key, high impact online presence. And then the third element is once you've perfected that one webinar, focusing on one problem, targeting that one market and selling that one product, then you can automate the hell out of this. So I have my automated webinars happening every single day. And that leads me to step number three is to implement the Quiet Scaling framework. What is a Quiet Scaling framework? Number one is do targeted paid ads. Whoever is my target market, I'm very laser focused on targeting them, making them come. For my webinar, there are so many people who do not know about me and that's perfectly fine. I don't want to be popular. I just want to be known to the people who value what I'm teaching. So the first aspect is to target using paid ads. Second is to build evergreen Long tail content. When I say long tail is, if you go to my YouTube channel, it may have only 2000 views, 3000 views on some videos, but my retention rate on the videos are really high and the conversions from the videos are very high because people who come and watch those videos, my subscribers, are very laser pointed and they're looking forward to coming back and watching those videos. So it's not just some random stuff what you see on the news where everybody, there's masses watching news but nobody's going to buy from a news channel. Okay? And There are many YouTube channels and many influencers who are playing this mass game. They're trying to be the news channel. They're having huge distribution but nobody wants to buy from them because they don't have that specialization. And their content is not evergreen. So they're always creating something new to make it more fit into the trends. And that also is according to me, a total waste of time where they're able to build distribution, build audience and everything else. But nobody's buying because I mean they may be making money. There's no doubts. But it's not the invisible Karupathi strategy. Invisible Karupathi strategy is evergreen long tail content that is going to work for you even after three, four, five years where you're building depth in content and you don't care about how many views you're getting. But looking at the right people watching those videos, when I say long tail it's. If you go and search for long tail keywords on Google, you'll come up with this whole concept of long tail keywords. So for example, a short tail keyword is make money online. But a long tail keyword is make money online selling yoga courses only to women. Okay? So it's like how to make money online by teaching yoga to women. Now that's a long tail keyword. So that's how you can actually create laser pointed evergreen content. And the ultimate strategy in step three is how do you implement the quiet scaling framework is build a loyal paying community. Okay? So when you build a community of your own where the whole world does not know about you, but your tribe loves you, the tribe knows you because of the value creation that you have done for them. And when you start to build a loyal community, the community will be willing to pay you higher ticket. As in when you offer that to them. To the point that even if you start a mastermind, let's say if you start a mastermind, if you have nurtured your community really well for two, three, four years and if you launch a mastermind, say you're going to be charging 3 lakhs per year per person and I have 100 people on that mastermind, that is 3 lakhs into 100 is 3 crores per year without a single ad spend. And that's pure profit. And all you need to do is cater to these a hundred people who are your super loyal paying fans and customers who love you, who trust you, who are surrendered to your process and of course you're going to get the results for them because you're a specialist. Okay. Currently in my Quantum Club We've got around 110 members at this point who are paying 8.5 lakhs plus GCS 10 lakhs per year. It's a 10cr per year recurring revenue business and that's my the Invisible Chorepathy strategy. So I hope this podcast has opened your mind. If you're listening to this on my blog, I would like you to share in the comments below what have been your biggest takeaways from this? And of course my whole model of getting people into the system to becoming Invisible Crorepathy is through my webinar selling formula. It is that one formula that has helped me and all of my students achieve amazing results. Whether they're selling a low ticket product through a webinar or they're selling a high ticket product through a webinar in the two hour framework. And it all boils down to this. Okay so please share in the comments below. What did you learn from this? What are your key takeaways and your key actions and how excited are you about becoming the invisible cr? In fact, there are many people in my students group who have made multiple crores online and some of their own family members don't know what they have actually done. Some of their family members don't even know that they have made so much money and they are quietly sitting behind the laptop on Zoom and making money, not flashing it around and living a quality life with their family sitting at home. Now that according to me is the ultimate form of success where we are not trying to prove anything to anyone. All we are trying to do is help our students win, help them get results and of course create that value and let the value build over time. As you're helping them get results, you're also going to be monetizing along the way. Now if you're somebody who's not yet a part of my community, go to FreedomBusinessModel.com, register for my next webinar Jump in on board and if you're already in my community and if you want to see this in action, you need to be my diamond member. Okay, go to SidZsids.co diamond, attend my next showcase and see how you can not only become the next Invisible Karodpati but also associate yourself with many invisible Karupathis in our community. Wish you all the best we'll catch you the next episode.