What Makes People Trust You & Buy From You

Have you ever wondered why some people are able to get better sales than others? What makes people trust you and buy from you? In this particular podcast, I want to just decode it into the 10 elements, even though I've spoken about trust. But I'm going to be giving you a completely new perspective on this as I go to the 10 different points. Because trust cannot be bought, it has to be earned. And people will only buy from you when they like you, when they trust you, and when they know that they can solve their problem faster or better in a better way as compared to all the other options that are out there in the marketplace. And that is one of the reasons we've been able to attract over 30 plus thousand students in the last five years. And it's not just about attracting students or getting more sales. We are able to help many of our students get results. In fact, our top hundred students the last audit that I did are generating over 20 crores a month collect combined in income. And that itself is a proof of concept that when you are able to deliver an impact for your students and get results for others, that itself will help you get more sales and that's what will make other people buy from you. So trust cannot be bought. It has to be earned by giving results for others. But attention can be bought. You can buy, you know, media campaigns on, you know, you can spend money on Facebook, ads get more visible, you can go on YouTube, ads get more visible. So attention can be bought. But trust cannot be bought. So having said that, let's understand what are the 10 elements on what makes people trust you and buy from you. First is it's all about what you stand for. Okay, what do you stand for? What is that one thing that you want to do in this world? Or what's the one enemy you want to go after? Like for me, I want to, I stand for redefining education. Where the enemy is education system, the outdated education system. And I want to create a new breed of teachers and where we can solve that system. So if you have to stand for something, you have to also identify who the enemy is for that to really work. The second thing is what are your values? People buy from you for what you value as a person. And for me, I keep sharing my values in my webinars, which is freedom, family and service. If you value freedom, you want to build a business from home and you want the freedom to express yourself. If you want to spend more time with your family and if that is your priority, and if you want to serve more People with your knowledge. Only then I tell people, you can come into my community. Because if you don't value these three things, you can go to other places and other mentors who provide tactics and tools and everything else. I want to have customers who match with my values. Okay, that's the second number three, people will buy from you when they know why you do what you do. Now, this is an extension of what you stand for. But let me give you an example. In my case, in my webinar, I always give the example of, you know, my grandpa, he was such an inspiration in my life. And when I was an eight year old boy, I came back from school and I asked him, you know, Tata, why should I go to school? And then he held my hand, looked into my eyes, and he said something that changed my life. And he told me, never let schooling interfere with your education. He said, whether you're inside school or outside school, always keep learning. Now that is the reason why I do what I do is to carry forward my grandpa's legacy, to really carry forward the vision that he had. And when I was a young boy, I did not understand that message. But as I was growing, when I reflect back and connect the dots, I've pretty much been living the message that he gave me, which is to be a lifelong learner. So that's the reason why I do what I do. Always keep learning and growing. So your reason why you do what to do also builds trust and people will buy from you for the reason why you do it. Okay, number four, what craft have you mastered? See, you can have a mission, you can have your enemy, you can have your core values, but ultimately the rubber has to meet the road on what is that one skill or the one craft that you have mastered over the years? And even if you're not fully mastered, but you're on your journey towards mastering it and you're a few steps ahead as compared to others, people will buy that skill. If you can do something in a much better way than others, or if you are gifted in a particular skill, you know that's what people want from you. Number five, what principles have helped you grow in your skills, in your craft? Like I always talk about this in my webinars, the three things that have helped me grow, the principles, the foundational principles that have helped me grow are, Number one is my mentor told me, your focus is your most valuable asset, not time. The second principle is my mentor told me, don't be cheap on your journey towards greatness. Keep investing in yourself and growing and the third principle, what my mentor shared with me is.

Systems work, people fail. If you follow a system, you'll get results. If you figure try to, you know, experiment on your own, there's a high chance that you can actually fail. So when you're able to communicate the three principles that have helped you master your craft or build your skills, the people who are learning from you, they will be able to get it because they'll understand that if I incorporate these three principles and keep it to three principles, I'll be able to make progress just like you. Okay? So that also makes people trust you and buy from you. Number six, what is your unique system? What makes your system more unique than other systems? Now, there's no knowledge in this world that is original. Okay? It's all, all about repackaging. And of course, as you are implementing, you'll have your own way of doing things like for example, law of attraction or you say, you know, many of the spiritual paths and spiritual processes, healing or even business growth or career growth. Ultimately it boils down to the same thing on what has to be done, you know, if it's going to be business growth. Yeah, build a great product, you know, go market your product and get more customers. So the principles will always be the same. But how are you making your system so uni that people are able to sense a kind of freshness in it? They'll be like, wow, I've always learned about business growth, but I've not learned in this way. It is such, it's so, you know, unique and fresh in the, in the way that I, you know, I'm perceiving it. And that's pretty much what I've done with my Freedom Business model. If you go go through my Freedom Business Model course, I've taken the age old concepts of coaching, consulting, affiliate marketing, digital products, is repackaged and given it a spin of my own that brings, it brings a kind of freshness to the whole thing. Okay. That's what make people trust you and buy from you the way that you're able to uniquely present yourself to others. Number seven, how have you simplified the journey for new people? See, there are always going to be two markets, the top 3% market, who are already so mature and in the game and you're the 97% market who are not sure about what they're doing. So when I'm doing my marketing and ads, I'm actually not catering to the top 3% marketer or you know, running ads, pitching people on how to become a high Ticket this high ticket that, all of that. You know, I'm not catering to the top three person. I'm catering to the 97% of the market who want to start off on the coaching journey from scratch, who have no experience in this. And because my whole intent is to build communities, my intent is not to just close a deal or get a sale or you know, just make some profits. No. And it's not about just my income. It's about helping others make progress in their life. So the way that I've simplified my journey is the entire journey going from freedom finisher to hall of fame to 1 crore champion to 10 crore champion. What's the learning path, implementation path, certification path, gamification path? You know, I've designed the entire thing. In fact, if you go to internetlifestylehub.com and just go on the menu, there's a link there called path. Go and check out, click on that link and you can see the entire path and what milestones I've actually created. So the more you simplify the journey for your students, the higher the chance that they know that they're not coming to you just for the tactic or the tool they're buying into the journey and not just the product.

Number eight, how have you stacked up your offering? Now if you attend my webinar, if you're somebody who's not in my community, please attend my webinar by going to sidzsids co live and attend my next webinar to learn how I've stacked up my products. The stack matters a lot. Like how have you priced your product, stack the membership and how do you break down the pricing and then how do you deliver the offer? Like that entire thing is what I teach in my webinar selling formula. Now if you're already a part of my community and if you're just a silver member, highly recommend that you upgrade to my diamond membership where I'll also give you gold membership for free. Where inside I'll be giving you the tactics in the webinar selling formula. Exactly what you should say in the first minute, second minute, tenth minute, twentieth minute, thirtieth minute. Like I've broken it down to that level in terms of the template. Okay, so number eight is how have you stacked up the offering? Number nine, how have others benefited from your teaching? This is more about social proof. So people will buy from you only when they see other people benefiting from you. Now if you go to trustpilot and search for Sidharth Rajekar, you can see my over 7,000 reviews at 5 star, which is really hard to get. And we've got so many success stories. See from from the beginning I've been documenting success stories on my YouTube channel. If you go and just see the hall of Fame playlist, all of the people that I interviewed two, three years back, now they are making 20, 30, 40 lakhs per month, many of them. Okay, so when you're able to really document that entire journey and it's so visible for others, it makes it so it's easier for you to sell it. So people will trust you instantly because you have so much of social proof that is built over time. And finally, number 10, how willing are you to support people on their journey after they have bought your product? That is the main thing. Because you know, for me, I believe that your relationship with your customer begins at the point of sale. It does not end at the point of sale. So these are the 10 things. If you found this podcast useful, please subscribe to me on Apple and Spotify and get all the future you know episodes. And more importantly, if you're not my diamond member yet, register for diamond certification. The link is in Description. I'll catch you in the next episode. God bless.

Sam.