Roger Sitkins explains how AI can help insurance agency owners understand their P&L and financials by answering plain-language questions about expenses, cost-cutting opportunities, and carrier commissions. Rather than replacing financial expertise, AI acts as a desk assistant that surfaces patterns and ideas faster than traditional reporting.
Chapters
How many agency owners really understand their financials? It's hard. Not as many as you think they would. No, it's hard. And, and again, typically agency owners are good salespeople. Correct. Maybe not good managers. Yep. Or good, you know, they're learning that aspect of it. And what if they put their P L into a tool anonymized. Now again, I want to be clear on. There are certain very strict guidelines on what you put in and, and not and that kind of stuff. But you could just start asking questions. What are my biggest expenses over the first quarter? Yeah. Where's the opportunity for me to reduce expenses? And again, it's, it's a thought partner. Here's what I hear my goals for this year. Give me some suggestions on the best way for me to meet the goal based on my past experience or here's a new market I want to go with. So there's a whole lot of. Of not replacing strategy but enhancing and maybe here's what often is happening giving you ideas you never thought about. So it's expanding what you do. It's again, it's not replacing, it's augmenting. So tactical at the desk and kind of strategy and you know, for example in AMS's I really see in the fairly near future reporting going away. There's just a data set and you just ask questions that you want to know what carrier did I have the highest commission income in the. In. In 2024 and what. Look at my contingency agreement. What carriers can I max. I mean all of those kind of questions that we've spent time really digging in can be accelerated so that the agency owner can know more about their organization and get good ideas on where to go. Now they may say no, that's stupid, I'm not going to do it. That's their part.
