The Great Exaggerator

So the unofficial official national holiday just happened the other night on Sunday. That would be Super Bowl Sunday. And it turned out to be a fabulous game between the Atlanta Falcons and the New England Patriots. And it was a great comeback and an overtime victory. One thing stuck out to me that I want to talk about in today's Biz growl, and it's called the Great Exaggerator because it was on full display Sunday night on the super bowl is the Great Exaggerator. Hang in there and I'll tell you on today's Biz Growl. So, yes, this past Sunday was a national holiday for many of my American friends and maybe those across the world as well. It was, of course, Super Bowl Sunday. Now, I must admit that today, as a busy father of four younger kids, three of them being daughters who simply couldn't care less about football, and also as a suffering Chicago Bears fan, I was overly excited about the game in particular. However, it was the super bowl and I thought, you know, I may catch at least one or two funny commercials. So after watching the game, I watched Atlanta. They ran off to a 21 to three halftime lead. And just before this big excitement of the Lady Gaga halftime show, which of course, as you can tell by my humor, I wasn't overly excited about, but I heard, by the way, was a great show. I snuck away. I snuck away to my office to get some things ready for the next week. And as I often do, I started to get caught up in a few of the projects I'm working on. And before I know it, I look up and like an over an hour had passed since I went to my office. I figured, you know, the game was probably nearing the end. The Falcons were ready to claim the first super bowl trophy, and I would go get the kids in bed and head to watch the trophy celebration. As I turn on my tv, as many of you already know, I was surprised to see that the Patriots had stormed back all the way. It was 28 to 3 and stormed back. They had the ball, a chance to tie the game. And I watched Tom Brady and the Patriots march down the field, convert a two point conversion, and then take the game to overtime and then get the ball in overtime and march it again right down the field to win another Super Bowl Bowl. Now, like many fans across the country, I started thinking to myself, what in the world happened? Like, what did I miss? How could a team come back from 25 points down? Well, this was the Great Exaggerator. The Great Exaggerator was at full effect. So what is the Great Exaggerator you may ask? It's very simple. The great exaggerator is momentum. See, momentum is hard to describe, but it's very easy to identify, right? Momentum makes everything look bigger and brighter when it's working for you. And it makes everything twice as difficult when it's working against you. Your business, your life is very much the same way, right? In business, every small win, every accomplish, every positive decision creates a degree of momentum. Now, oftentimes what you'll see, especially in sports, is that when teams get down, they try to get all the points back at once, even though it's not possible. You know, you're down 20 points in basketball and you go for the 20 point shot, well, it doesn't exist, right? What do I mean by that? It means these teams get desperate and they start to make some bad decisions. So if your business is stagnant or it's struggling, look for small ways to start building momentum. Notice I said small. Maybe you can't go land that big account on day one, but you can start building the relationship and adding value. Maybe if you have a toxic office culture, you're not going to fix that in a day or a week, but you can begin to make small, positive changes. See, momentum can be your best friend, but you have to start where you are. You have to start where you are. So just a couple things to think about as I wrap up. What are three small things you can do today to start to build momentum for your business? Three small things. And you probably know them right now, right? There's a gap between knowing and doing. What are you doing? Three small things. Not change the world in a day, but three small things, right? And if things are going in the wrong direction, maybe just like a sports coach does, right? When you're on the opposing team and things are going really bad, you need to stop and call a timeout to regroup. See, momentum will either work for you or against you, but its power cannot be denied. It truly is the great exaggerator. Hey, thanks for listening to today's daily Bizgrow podcast. My name is Brent Kelly of bizgris. If you are looking for momentum for your insurance agency, you are in great luck. No, and I truly mean this. I've been working with insurance agencies, insurance companies and different organizations on doing what I call a half day leadership catalyst program. This is filled with hands on interaction with your top influencers of your team and it creates an experience and environment like you've never seen before. And it truly is the catalyst, the start to great momentum in your business. So contact me brentzgrids.com or check out my website brent mkelley.com to learn more about the Leadership Catalyst Program. Thanks for listening. Until next time. I always challenge and encourage you to go face your grizzly.