Smriti Pratishruti, MBA, B. TechFounder & CEO at PawzNDogz

The PawzNDogz Brand Story | The Story of Inspiration & Grit

20 Sept 2024 · 2 min

Watch on YouTube

1:34

In this brand‑story monologue, the founder of Paws and Dogs recounts launching the company at the end of 2019 with a mission to blend quality, functionality, and aesthetic appeal in pet products. The focus is on their flagship snuffle mat, which they position as more than a slow feeder: it cultivates problem‑solving, cognitive, and sensory enrichment for dogs. The speaker critiques existing market offerings for lacking durability against gentle chewing and for not leveraging dogs' ability to perceive blues and yellows. Their design incorporates varied textures, puzzle‑like loops, and suction cups to keep the mat stable during enthusiastic snuffling. The narrative emphasizes the emotional payoff of building a supportive community, citing positive ratings and messages as validation that the brand is fulfilling its purpose of nurturing dogs' brains as well as their bodies.

Chapters

We started Paws and Dogs towards the end of 2019. We are so happy to be bringing such an offering into the market where quality meets functionality and beauty. Snuffle mats actually have a lot of benefits. First being, they are not only a slow feeder, but they help in developing problem-solving capabilities and cognitive skills. The snuffle mats that we had seen in the market obviously had a lot of gaps. You need something which is going to withstand gentle chewing, gentle nibbling, because sometimes there there are going to be situations when the dogs are going to be enthusiastic in their snuffling because there's food involved, and who doesn't love food? Contrary to the fact that dogs are colorblind, they can definitely see in hues of blues and yellows. They are able to differentiate the loops, the puzzles in it, and where to dig in their nose for the treats. Using different textures also imparts another dimension in enrichment, which is sensory enrichment, because it's their noses which touches the material. The suction cups tend to hold the snuffle mat to the ground and it doesn't shift when the dog is trying to snuffle. We tend to invest in the best food product, the best supplement, because they are our babies. But what are we actually doing for their brains? We are so, so happy that we have been able to generate a community. When we see those ratings and we read those messages, it just reinforces the fact that we are in the right business.