HR LAB INSIGHTS SHRM 2026 REVISADO FINAL (1) (1)
The document is a slide‑deck style presentation created by Rafael Souto, CEO of Produtive Brasil, for the SHRM26 conference in Orlando. It showcases Produtive’s 30‑year history, market reach (over 20,000 professionals in transition, 7,000 leaders trained, 70,000 employees impacted, 150,000 content users) and its affiliation with Career Partners International. The deck highlights the company’s awards (Top‑of‑Mind, Guia Você S/A) and outlines its three service pillars: Transition & Outplacement, Development, and Career Content. A proprietary AI Career Mentor is introduced, emphasizing data‑privacy (LGPD), curated content, insight generation and analytics. The presentation then moves to conference highlights, featuring speakers such as Simon Sinek, Jay Caputo, Patrick McCue, Abdulrahman Alsheail, Jennifer McClure and others. It discusses the low preparedness of leaders for development conversations (only 25 % feel ready) and contrasts three leadership styles (Laissez‑Faire, Transactional, Transformational) with their pros/cons and required leader energy. Communication styles are compared (transactional vs. transformational) and the “Circle of Ten” mentorship model is mentioned. The deck quantifies employee disengagement costs ($2 T globally, 67 % not fully engaged, 51 % actively looking to leave) and proposes a five‑question “stay interview” to surface motivators, frustrations and quick wins. Off‑boarding benefits are noted (40 % better Glassdoor perception). A shift toward skills‑based organization is advocated, warning against over‑defining skill libraries and instead focusing on decision‑critical capabilities. A realistic 90‑day playbook (problem selection, capability identification, workforce segmenting, gap mapping, development process, governance, measurement) is provided. The role of a Chief Disruption Officer and new dynamic structures are introduced, with statistics on competency gaps (39 % of core skills obsolete by 2030, 59 % of workforce needing reskilling/upskilling). A Unilever case study (FLEX Experiences) demonstrates internal mobility, showing 41 % productivity rise, 20 % more internal collaboration, talent visibility and empowerment. The deck also references Simon Sinek’s purpose‑driven culture, a “Human‑First AI” concept, low confidence among managers (15 % ready for AI‑driven change) and HR leaders (14 % have voice in tech decisions). Contact information for Rafael Souto and Produtive’s social channels concludes the material.
Topics
Produtive’s 30‑Year Legacy and Market Impact
Overview of company history, milestones, client reach, and affiliation with Career Partners International.
Award Recognition and Brand Positioning
Details of Top‑of‑Mind, Guia Você S/A awards and repeated recognition as a leading outplacement brand.