Ep. 11 The Story Behind Jia Jiang's Rejection Research
7 Nov 2019 · 35 min
This is a podcast episode titled "Ep. 11 The Story Behind Jia Jiang's Rejection Research" recorded in November 2019. It features a conversation among hosts Mark Brown and Darren LaCroix with guest Jia Jiang, who shares his journey overcoming fear of rejection through his "100 days of rejection" project, his transition into public speaking, and insights on delivering unforgettable presentations. The discussion covers Jia's viral videos, speaking techniques, and personal growth, providing inspiration and practical advice for speakers and entrepreneurs.
Chapters
Mark Brown, how are you?
I am wonderful and also extremely excited because today we have a truly unforgettable guest. I can't wait to unleash him on our audience today.
Oh, my gosh. So first to set the stage, Mark and I were at the NSA convention and the Toastmasters convention, and we get to see JA live. And I was blown away both times. Watched his TED Talk. Just, wow, you have this charm, this humor, and. And most importantly, the content. One of the reasons that I was like, Mark, we have to have him on is because our philosophy is it's not the speech that you give, it's the life that you live and you lived it and then transferred your experience, which so many people, they just want to be great speakers and they want to be unforgettable, but they haven't, like, lived the life to grab their own content.
Anyone can give a presentation. Few deliver unforgettable presentations. What's the difference? You're about to find out. Welcome to the Unforgettable Presentations podcasts with your hosts, world champion speakers and coaches, Mark Brown. Mark Brown.
Your life tells a story, and there's someone out there who needs to hear it.
And Darren Lacroix. And Darren Lacroix.
Stage time. Stage time. Stage time.
Ready for some powerful presentation, AHAs, let's dive right in.
I am thrilled to have you here. Jah. Thank you for joining us.
No, thank you so much for having me. That's really kind, Intro. And yeah, I really appreciate that. This past year has been like a very special few months for me because I've spoke at, as you mentioned, at nsa, also at Toastmasters getting the Golden Gavel Award. So, so glad to meet you and I'd love to share my story with Golden Gavel winner.
If you haven't seen Jaws Ted talk, I was just looking it up here. 2.3 million views on one video. I have like 3.8 on 1500 total. You have it on one video. But I get why it is because it is unforgettable. You just are so transparent. Golden Gavel winner, for those of you who don't know, it's Toastmasters gives us out once a year. And just, man, you have changed lives. And what's cool, what I love about. I don't even know if you're aware of this or not, but after you talk, after you give us your unforgettable presentation, people look at rejection differently. One of the biggest fears, one of the biggest things that stop people in their tracks and you get us to rethink it. Wow. Bam.
Amazing. Amazing. And you know, I had the privilege, Darren being the voice of Toastmasters to announce that week and I said, you're gonna meet the rejection guy. You know, for those who don't know, this was this Jaws moniker, He is the rejection guy. Because I can't think of anybody in my 58 years on this planet who wanted to get rejected on top of that, converted that experience into a professional speaking career. Because in your story, becoming a speaker was not your main goal. So please tell us, Ja, how the whole idea of being the rejection guy.
First started being a speaker was not my goal because I actually didn't even know that that could exist. My goal has always been a tech entrepreneur.
Right.
I grew up idolizing Bill Gates, but I also felt I have this fear of rejection that have been developed in me. Maybe it's from my background, maybe it's from my culture, I don't know. But this fear of rejection held me back for so long that it took me a long time to actually take that step to become entrepreneur. And when I did, when I quit my job and started my company when I was 30 and when I got a rejection from an investor, the first thought I had was, oh man, I gotta quit. This guy knows more about business than me. He's someone I admire and I trust. If he says no, he definitely knows more, but I should take his advice and just quit this now. Then I thought, wow, would Bill Gates wanted to give up after a rejection like that? Would anyone successful at anything want to give up a rejection like that? So I started taking on this journey and I said to myself, hey, I can build a better team, but a better product, but I want to be a better person. I'm going to turn this entrepreneurial journey into a self improvement journey where I want to overcome my fear of rejection. So that's what I, that's what I did. I started going out and look for rejection. I started just, you know, I did this thing called 100 days of rejection where every day I would find a creative way to get rejected at and I'll do this for 100 days. And I would do something like, you know, talking to a stranger, say, can I borrow $100 from you? I would ask for a burger refill.
I love that one. That was so funny. And I just, I wish I could have seen the face. Did you have that on video? I know you talk about the tell the story. Did you have that one on video?
Yeah, you can go to my YouTube channel. Just search my name, Jia Jiang. And you can find my YouTube channel and have like over a hundred. I mean, all those 100 rejection.
Oh, man, I got to go watch more of them. I mean, you showed a few in your presentation, which we'll get to that shortly. But and just to be clear to the. You wanted to be rejected, but your goal was to desensitize yourself to rejection so you could get what you wanted.
Yeah, that was the initial goal, is I got to go out and look for rejection. The more rejection I get, the more I will be desensitized.
Right.
And I will be okay with rejection. That was the initial goal. But as I stepped, I started doing this. Like, weird things start to happen because people started to say yes to me one after another. And I learned that I can actually improve. Use this as an opportunity to rapidly improve myself.
Right.
Every day I will learn some skills and how to say to people and how to maintain confidence and how to have a smile, how to have the positive energy, how to negotiate when I get. After getting rejected, I was able to get a lot of yeses. And this is where my goal of this changed. So before it was just getting no's, but now it was like, I just want to make sale. I just want to do my best job to say, try to convince people and without lying.
Right.
I would stay authentic, but I will try to convince people to say yes. I want to see what happens. So that was the goal, transformed in the middle, basically.
And you went through this process and you experienced this growth. And at some point in this journey, this goal of being, I'm going to use a phrase, you wanted to be a techtrepreneur, a tech tropreneur. Right. But then you want to be a better person. And again, you said earlier that becoming a speaker, a presenter was not even on your radar screen. Now you do mention in one of your videos that you. You ask a professor to allow you to teach a college class without any kind of accreditation. Was that the first taste of, hmm.
I like the platform.
I should do this more often. How did you transition?
Yeah, so that was actually after I started gaining some confidence in this. So first started getting these opportunities to speak in the middle of my 100 days journey because one of my videos start going viral and we have thousands of tens of thousands of people following my every video and they would give me suggestions. And because of this, this topic of looking for rejection is very inspirational to a lot of people. And I thought I was the only one who was afraid of rejection. And then as it turned out, many people have it People started wanting me to talk to their groups. At the beginning, it was a small chiropractors group with like 10 people in the office, in the chiropractor office. And then it was a little bigger event, right. And so I started getting these calls to speak. You know, I was never a public speaker. In fact, every time in my life, I get up in front of a stage, it was all humiliation.
It didn't end well.
How to get rejected by a hundred people at one time.
Yeah, yeah. And I had this fear of speaking. And a lot of people do, but I do want to tell my story. So I said, okay, how can I actually do this? This is a great opportunity. As entrepreneurs, you see opportunities when they present themselves. That's the difference, right? You almost have a radar out and try to see, oh, okay, this is great. How can I actually do this and make a thing out of this? I mean, a lot of people have viral videos. I mean, they say everyone have 15 minutes of fame. But how do you actually make this sustainable? How do you turn this into a cause and even business? So I think speaking when these opportunities present themselves, and I was like, I want to be able to capture them.
And I wanna be clear for everyone listening, too, having a viral video is like a phenomenon. But when you have a viral video that actually teaches and inspires, as opposed to some father getting hit in the groin by his son with a baseball bat, like, there's viral and there's viral. But to have one be teaching and inspiring, there's no question why your career took off. You took the hardest subject and you told an authentic story of your own transformation. And before we get more into how you put together and how you chose the ideas that you did, like, you are just so charming up there because you're so real and authentic in your TED Talk and your talks that you gave at nsa, there's this one subtle point that I want to make sure. If you're listening to this, please go watch his TED Talk. Watch all of his videos. There's one where you said, when you're asking the man at Starbucks to be a Starbucks greeter, a that's just funny in and of itself. But the brilliance of what you discovered when you sat back and watched it, whereas you asked him the question, like, is that weird? And you just took the elephant in the room, made it real and authentic, and you saw the power of. That's what helped connect to him and him be more open to saying yes. Because you acknowledged the weirdness.
Yeah, absolutely. In society and in lives and in business, right, when we're trying to. We're all in sales. As long as we're trying to convince something, an idea, someone, an idea, we're in sales, right? We're in the influence business. But when we're trying to sell people an idea or product or whatever it is, people have doubt. People always have some doubt. And trust is paramount when you're trying to connect with people. Sometimes people don't always raise that doubt because they don't know who you are, and then that will be to your detriment. But by strategically raising a doubt of a request you're making, if you especially have a great solution for that, that actually gains trust against people's trust, that can increase your chance of connecting and getting a yes.
That's powerful. That's really powerful. And I'm trying to picture this now. Ja. You said you were not very good as a speaker. A small chiropractic practice, and then larger groups, and if odd, I'm terrible at this. But you persisted, and now you are known globally as a presenter and a speaker who was delivered unforgettable representations that transition from fearful, scared, not very good to now being accomplished, to getting the golden gavel from Toastmaster, which is a really huge thing to receive. How did you effect that transition? Do you have people who kind of helped you, guided you, coached? What was your mechanism or process to get from bad to mediocre to good to unforgettable, technically? What did you do?
Yeah, so, okay, so before I answer that, let me say that to you. And I talk about that topic with people who want to learn public speaking, right? And I use you guys as an example. You guys are champions. And so I'm very grateful that I'm here to have this conversation. Conversation with you. So I use Toastmasters champions as examples. And so now for my. For my personal example. And I wasn't. I wasn't good at it, right? And I had this fear of this rejection, especially in public. But when the opportunity present themselves, I started asking, how do I do this? Right? How do I actually not screw this up? How do I be a. How do I be better? So I asked a professor of mine. His name is Dan Ariely, and he's a behavioral economist at Duke University. And he gave a record, I think, four TED Talks. Yeah. And I gave him a call. I said, hey, what do I do? And he was like, congratulations for these speaking opportunities.
Right?
But he said, before you get on a big stage, go talk to small stage. You know, those chiropractor Offices, those small meetings. But you have to find a real audience. You can't just find the family and friends who will be there to support you no matter what, right? And also family, friends, sometimes the opposite, right. They are already critical. They're trying to help you with everything that possible. But that usually doesn't is not authentic real reaction from audience either. What you have to do is find a real audience, however small, and you learn the reaction. You have this practice, you develop reps with them, but then you will know what line works, how can draw laughter, how can you connect with people and then you can build your confidence. And so I did that, but I did that in a very, in my own way because I'm the rejection guy, right? So I, I said, okay, I will do this, but how about if I turn this into a rejection attempt where I will go on the street and to talk to strangers and give us to strangers who are walking by. So that's one thing I did. I lived in Austin at the time. I went to the public park in Austin. I just started a speech in the middle of a park. And it's just, I'm telling you, I've been to many stages. That was still one of the most, that was still one of the scariest moments.
Wow.
Because no one's there expecting you, no one there know what you're doing and you feel all the eyes are on you when actually no one cares about you. No one's looking, but you feel everyone's looking. But after going through that experience, I just felt if I can be. Oh, by the way, I was able to draw a small crowd and people give, after telling my story and people give me applause and they give me a standing ovation.
Right.
But they're all standing anyway, no seats. So later on, every time I go to a bigger stage, I drew so much confidence from that event. I can give a talk on the street to strangers when they are not expecting me. They're not, they're not there for me. I can speak to people who paid to be there to see me. So that was, that was how I developed my confidence and skills.
It's funny, your process reminds me of a six word mantra my co host Darren had been teaching for decades. You got what? Stage time. Stage time. Stage time. But the lesson here, Jeh, is that it need not be a stage as we often think I must go to an auditorium or a platform. You created stage time in various ways and you also tied that to your goal of being rejected, which to me is kind of genius because Darren and I, we coach several entrepreneurs, CEOs, new speakers, emerging speakers, and their focus is very often on being on that particular stage to give that particular speech. You blew that wide open and said, okay, I'll go, I'll go to a park, I'll go to a small office. I'll go to all different environments. And you got the stage time. You were following the advice of a mentor and you created an environment for you to grow and change. I hope everyone's listening, Mark. We have more than one way to get stage time, Darren.
We have a new acronym now by S Y B. Bring your own soapbox. Go to the park and bring your own soapbox. That's awesome. Now, when you were doing this, did you record yourself or how did you go back or did you sit and take notes after of what worked and what didn't work? Or are you like Mark and have a photographic memory?
No, I recorded myself. And this is so important because. Yeah. All right.
If you don't believe me, believe the Golden Gavel Award winner. Thank you.
Mic drop, mic drop.
Boom.
That's it.
Watching yourself, if you are in any type of profession where you are trying to master something, trying to master skills over and over again, watching yourself is so important. You can pick up the little things and you practice with intention. You practice certain skills. So I was able to know, pick up the problems in my speech. I was able to see, oh, am I making eye contact? Am I going to be like, am I concise enough? How's my facial expression? How am I connecting with people? Are my eyes wandering around everywhere? Can I stay connected? But also, sometimes when you have that experience, right, you do it once, right? But the recording yourself actually magnifies and multiplies that experience. It's almost like every time you're doing it, you are giving yourself confidence and you are doing that, you are giving that speech again. But when you see, especially when you see how you're the part of success you're able to achieve in that small setting, you can relive that memory over and over again. I'd highly recommend people record their speech, whether it's early speech or later speech. And even nowadays, right? Nowadays I get on huge, large stages and most of them, I mean, I've done this for years now, and most of them are great, right? But I remember there was a setting that was in a church setting last year, right? I spoke at a church at a recording, and then I gave some. I gave a new talk at the recording, and I have some new material. Then afterward I watched the video. I was like, wow, I stunk. I was, like, stammering. I was not confident. This is. Even after years of mastering this.
Right.
And then I'm like, okay, I have a chance to give this speech again, but I'm not going to be like that. So the next time I give a speech at a church, and with the same speech, oh, man, I just blew the roof off because I knew what I was good at, what I was bad at. So seeing yourself, even though that's uncomfortable, no one likes to see yourself. No one likes to hear yourself. But that's a crucial part of being a speaker.
I just want you to know, my Vincent Tannucci, who's a pastor, he sent me a text. We're interviewing him later. And I told him we were interviewing you. And he said, yes, he's a Christian, used to go to Gateway Church in Austin, who supported us when we started our church here in Vegas.
Wow.
Anyway, he remembers you. I don't know if it's good or bad, but he remembers you.
Yeah, absolutely. Absolutely. Yeah. I used to live in Austin and I used to go to Gateway. That was awesome.
Trip.
Gateway helped start Verve, the one that I go to here in Vegas.
Darren. What's cool, too Darren. He said, Austin. Austin, Texas, is the home of my mentor, the 1990 world champion, David Brooks.
True.
Connected in some way. Isn't that fantastic?
It's getting smaller and smaller. All right.
Ja. Let's go to your TED Talk. So your TED Talk is so famous, so powerful. And what I loved is you kept us engaged the whole way. How did you go about knowing? Is it just from past experience, knowing this worked? And how did you structure that speech because it was so good all the way through?
My belief is there's not a right way to do things. I actually don't believe there's. You have to do it this way, this way, this way. Then you had come up with a speech. I think speeches are more like cuisines, Right? It's not a formula, but there are different ways. You're like a chef. There are different ways to make a masterpiece in cuisine, and there are different styles.
Right.
For example, at the nsa, before me getting up there, I saw all these other professional speakers giving keynotes at nsa, right? Some of them are really good. Some of them are okay, but some of them are really good. And I was like, I'm looking at some of them and I'm like, I can never be that person. Like, the way that person's his passion, the way he's there's some people. There is a person who's crying on stage, and there is the type of energy. I'm like, no matter what I do, I'm not gonna be that person. But that's okay because I have my own ways of connecting. To do a speech, and I know who I am. So one way, the number one thing is you gotta know who you are, and you gotta be able to present the best you, right? Like your spicy food, or maybe the food is, like, sweet. You got to be the best that version, right? Then bring that out of you. And also, the second thing I do is I start with a long story. There's a lot of people saying, you know, keep the story short. Keep the, you know, give a lot of takeaways. And I've heard that advice before, right? But I started with a story to take people on a journey. And because I feel my story is so relatable, this is based on feedback. And a lot of people, even though they don't have the same goals, even though they don't have the same journey, but there's always that person. When you were young, you want to do something, you got rejected, right? That had an impact on you. I think we can all go back to that memory to know that moment. I took my time to tell that story.
And you're talking about your kindergarten story.
My first grade.
First grade. That was so powerful for everyone watching. It's at the beginning of his TED Talk. You've got to hear it. It just sets up your whole talk. And we just love you. Our heart goes out to you, and we want to see you win. We want to learn from you.
I've heard that people are saying, don't talk about yourself too much.
Right?
And I took the opposite route. I took my talk of myself a lot.
Right.
It's not about being egotistical, but I believe this is a great journey. I want to take people on the journey. And throughout this journey, I was able to just bring out so many lessons, right? Bring out so many lessons. So instead of do a small story, then talk about talking down, being a lecture style, I want to draw people in because I want to bring people on this journey with me, and then they're able to experience all the ups and downs and heroes and enemies and defeats and revitalizations. I was able to do this. When I go through that journey, people are buying. People are like, okay, you know, what did you learn? Just tell me. I took my time also when I was telling my story. I have tremendous confidence in that.
Right?
When you're going out there talking about you should do this, you should do that, right? Well, people might agree with you, people might not. Some people might feel like, who are you to tell me these things? Now if I tell my story, it doesn't matter if you agree with me or not. This is my story. I own them. I have 100% confidence of what happened. And you might not agree with the conclusion, but here's my emotions, here's how I feel having that confidence. People can relate to that. That's how you stay. That's how you stay authentic. That's the. My style. I'm saying it's not the style for everyone, but that's definitely style I developed and I became good at.
Ja. You just supported two things Darren and I have been teaching for years. Number one on Mark Brown line is your life tells a story and there's someone out there who needs to hear it. But we also tell people your story. It's about you, but it's for them. And you have simply been an example of both of those truths right now through your story. Our lives do tell stories. We love stories. Stories draw us in. But even though it's about you, you have made it for your audience. That's why over 2 billion people want to watch the video. That's why people come to NSA and the Toastmasters and they say, this guy, this man is worth. Worthy of our time and attention. That's why we're intrigued by your. Your journey, because it's about you. But you have found a way to make it for us. And that's really a powerful technique. Listeners pay close attention. Your story is important, it's about you, but you make it for the audience. As you say, they'll be engaged, they'll go with you on the journey and they'll get the takeaways. You have Brilliant. That's a way to go, brother.
One of the things that you do really well, and I don't know if this is a natural talent or just honed over time, is your reflection on what happened. And I think most people don't take the time to look at their own recordings. And of course we're talking about speakers. You went and studied each of your rejection videos and the fact that when you tell the story about watching that very first one, you realize the guy was not mean to you at all. You just ran and it was just so telling that you had the confidence and the courage to sincerely you were trying to change your life. And I think that's part of the underlying reason Your whole story we want to hear. You weren't trying to make a viral video, you were trying to go into your own soul and help people at the same time.
Brilliant. Yeah, absolutely. And there are two levels of everything we do, right? The first level is what you experienced, right? Then there's a deeper level is how you react to it and then there's even deeper. What does that mean?
Right.
And most people stay on the first level. You just record, you have to present what happened, then you go through. But how you react is important when we're experiencing things in life. But how we get emotions with everyday example. But having that reaction is taking control, right? Because you experience something, you can just walk through, you're going to just like ignore it. You can. If it's something bad, you can be like, don't worry about it. If it's something good, you can be like, wow, you know, that's, I feel awesome. But if you let events dictate your life, then you're not going to improve. It's your reaction to something. You can have a positive reaction to something negative or you can have a negative reaction to something positive, but you have control over that. You don't have. You don't have control over the event. You have the control over your reaction. So in the speaking world, I said, okay, everything that happened to me, I'm able to one react there. But also on the deeper level, I'm able to draw lessons from it. And I feel stand up comedians do this really well, you know, and then when they're telling their stories, they don't tell something happened and they're pretty funny and then get a laughter. In fact, when they do that, they get a very shallow laughter. But what the real laughter has come is they started telling, speaking out, the internal dialogue, which can be really funny, right? They can be like. Because they're funny people, they can be. Their dialogue is like, huh, okay, that's really weird. What about that? Then they draw some funny conclusions or comparisons, right? But there's a whole new area of your internal dialogue that a lot of people don't draw into. That part is the part where you can bring the real color out of your speech, right? Everyone have their own thoughts, right? We don't dig deep, right? Some of the thoughts we think is so silly or we think is so normal, no one bring them out. But if you can bring them out and maybe examine it, maybe have fun with it, maybe poke fun at this, but have deeper meaning from it, that's where people are like, oh, I never Thought about that? Actually, I thought about that. I just never speak it out. I can't believe he's thinking about the same way that I do. That's really funny. I think that's the approach we should do when we experience in everyday life. Have a deeper reaction than a deeper reflection.
Hey, Mark, I gotta jump in because I know our time's getting short here. I have one super selfish question because I'm a video guy myself. I love videos. I love showing real videos. So what you did, number one, I'm in awe of you. But I've been dying to ask you this since August when you had 100 videos that you recorded and you put up on YouTube. Okay? Now it comes time. You're doing a presentation and you're doing the NSA one or toastmasters. You got 45 minutes or 30 minutes or your Ted Talk. How do you know which videos you choose out of those hundred that are gonna make your point, be entertaining and be inspiring? Cause when you showed and talked about. I just have to tell you my reaction when you showed and talked about the Krispy Kreme doughnuts the second time. Not just the first time, the second time I'm nudging the people next to me, I'm like, oh, you gotta watch this. And I was dying and the audience was roaring and you press play. But you chose the video, you chose that video. How did you know which videos were we gonna use? What was your process?
Well, in my case it's easy because the view numbers, right.
That's viewed very logical.
Yeah.
That video became viral. The type of reactions people would get watching video, I already knew before I put it on the speech. And you know, I took my time in those speeches and make this a five minutes video.
Right.
Usually you don't. No one does five minutes videos in the middle of a talk. That's a long time. But I know people will be engaged because I've seen the reaction before. Now another thing is I showed that video, but I didn't just tell that story. I told many stories throughout the month of the dates.
Right.
What I did is I want to make sure I'm having fun. I want to make sure these videos are entertaining to me because when I tell them again, it's not about just what happened. You can't just describe what happened, but you have to describe what's the underlying stories and your inter dialogue reflection of those videos. I brought one out that had the biggest impact on me. So I was able to have my inter dialogue out and then teach the lesson that way, basically.
Real quick, Ja, does the woman at Krispy Kreme have any understanding of how viral that video has actually gone?
You mean that. You mean. You mean that person?
Yeah, the employee?
Yeah, yeah, she did. You know, by the way, she had no idea I was recording. That's why the interaction is completely authentic. And all my interactions are authentic because they don't know I was recording. But she had no idea at the beginning. Then later on. So after recording and putting it on YouTube, after it went viral, I went back to her and she was like, oh, my gosh, it's crazy. People figured out where I lived and the city where I live. They figured out what Krispy Kreme it was. They started calling her up, say, hey, can I talk to Jackie? And there are people just, you know, lining up to just say hi to say, wow, thank you to her.
You changed her life.
Yeah. That video got over 5 million views, right? And they're actually Chris Cream. Stock actually went up after the video. Wow. Yeah, wow. Like a marketer's dream, right? Because the results of that is almost like a Super Bowl, a commercial. But they did that for free. The CEO of Krispy Kreme gave her a call and telling her a great job. And so it was. Yeah.
So do you get free donuts for life now?
I don't know. I hope so. Okay. I understand this. And she needs to know this. It's like we both experienced this crazy thing together, right? And I didn't know it was going to go viral either. So we're both kind of both on this ride.
And one more quick clarification on that. Did you show that video in front of a smaller audience as a test to see how it worked in that environment before you brought it to the big stages, or did you just take a risk?
Oh, no, because that video went viral. I do know people will connect to it. But as I mentioned, if I get a chance to present to smaller audience, I will definitely want to show the videos because test them out, learn. Yeah, some videos, they do well on YouTube.
Right.
Then I'm not sure they do that well in a speech setting. So, yeah, do always test.
All right, we'll ask you for one bit of inspiring advice to other presenters. But, Mark, what are our keepers for this?
Oh, man, I had to turn my mic off. I was writing too fast. The goal is why I believe Ja is successful, because he chose to be a better person. He wasn't trying to gain money. He wanted to be a better person. Okay. He says entrepreneurs see opportunities when they present themselves. His skill as a speaker began when he consulted a mentor who gave him advice. And he says, always find a real audience. Use their responses and be creative. Practice with intention and record yourself. Okay. It magnifies your experience. Always present the best you. I love this one. Speech style is like different cuisine. Okay. And the goal of his story is to take you on a journey. Here's a big one. There are three levels to experience what happened, how we react to it, and then what is a lesson learned that really is helpful. And of course, one technique we teach Darren. Use the internal dialogue. Let the audience see what you think, how you feel and what you have learned. Ja, wonderful. Great meat for us to chew on. Thank you, brother.
Any last bit of advice for other presenters? How to be unforgettable?
Take risks. I would say take calculated risks. A lot of times we feel like we live under this. In psychology we call spotlight effect.
Right?
When you are going out there where you get rejected or have a failure, you feel like everyone will remember, everyone will care. Everyone will just write blogs about how horrible you are as a speaker or they will maybe pick it in front of your house and telling you you suck.
Right?
That's not the case. When you are not good, no one cares. When you fail, don't get rejected. No one cares. Because everyone have their own thing to worry about. But if you succeed, if you do become unforgettable, they will not forget. And they want to learn from you. They want to connect with you. Take risks. If you really care about how people feel, you still need to take risks.
I can't thank you enough for being here. There's a series in my church that I love and it says, live a life worth watching. And you do that, my friend, both on and off stage. Thank you so much for your time. Congratulations again on your golden gavel award. Mark Brown, take us out.
Hey. It has been a pleasure to spend time with the amazing Xia Jiang. I hope everyone will take to heart his words. They will take the risk. When you have something new, test everything to make sure your audience is primed to receive what you have. And above all, have fun. Just like Ja has fun and you do all these things, you're almost guaranteed to have an unforgettable presentation. God bless.
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