Brian Ford: Created a Movement Without Sacrificing Authenticity

All right, you guys. Well, you are in for a treat. Oh, my gosh. So I got connected to Brian through somebody that is really philanthropic in the world and even has a Founders Institute and all kinds of things. And when I was originally really researching my TEDx talk was when I started to really connect with different people that were building massive communities. Because when you're actually doing a talk about my people, which is being around people with a shared goal, you want to reach out to people that are doing even bigger stuff that you can imagine. And so that is when I actually got introduced to Brian, who is doing really amazing things. And I love every time I've interacted with you and whether that was you recording a video for me talking about this potential collaboration, or even just us talking and you connecting me to a few people that you thought would be aligned to what I'm doing, you always come from this place of just pure service and giving and just even right before we got on. Right. Asking me what would make this a win for me, it's like you're coming from this just really genuine, heart centered place. And I just want you to know I appreciate that. And so I am welcoming Brian Ford. Hello.

Wow, Stacey. Well, thank you. I'm intentional about trying to show up with the energy of being of service and everything I do. So I'm glad that you've been feeling that. And it's just the beginning. We're, we're up to great things. So, yeah, we'll, we'll keep on, keep on working on some fun stuff.

And you're also a really good friend of Gregory Benedict, who you guys probably know in the group Dare to Dream podcast. And he's also building a new community that I'm helping him build. And so, Brian, I'd love to have you share with people who you are, your podcast, your community, your mission, and then we'll get right into it.

Sure. Yeah. So I'm Brian. Thanks. Thanks for having me. Stacy. Yeah. So kind of the quick background that brings me to today because I really play in two different worlds in my career. And what brings me to there is I was a former athlete, so I was a Division 1 soccer player. I was a captain of the team. I was on the fast track, the stud for a while, and that actually kind of pulled me into personal development because guess what? You can't be that person your entire life. I was always very successful academically and athletically, but then when I joined the workforce, when I got a real big boy job, I had a harsh awakening related to wow, I'm not as good as I think I am. And, oh, there are people that are performing better than I am, and I couldn't rely on my talent much longer. Right. So that's where I turned to personal development. And in the 10 years since then, more than that, now that I've been really investing in my personal development, I've been able to make the incremental gains and steps to improve my consciousness and do important things there. But I've also shared my process and journey along the way. And that's where the podcast that I have and have been leading for the last six years, over six years, is called Self Improvement Daily. So daily personal development tips and got a coaching business around that. Call myself a consistency coach. I help people to really get into, yeah. The habits, routines, lifestyles, intentionality, organizational skills, et cetera, that help them to be at their best and be fair with themselves about what that looks like. So that's what I do on one side of my brain. The other side of my brain also comes from my past of being raised in a really generous household. And that's what you're commenting on, Stacy, is I really try and come from a lens of being of service and helping people to make a difference in the world. So I have a nonprofit called the Four Purpose foundation, and our mission is to make it easier for people to make a difference. There's a lot of objections, obstacles, roadblocks, challenges people experience as it relates to getting involved in philanthropic work. And we try and systematize that to say, hey, let's get you active anyway, let's meet you where you're at. Let's be practical about what those obstacles are and take action around them. Right. So it's just supporting people and in the kind of the umbrella connection point. My mission statement is to convert human intention into action. So if you have the intention to get healthier, to strengthen your relationships, to be more organized, to start that business, to do the thing right, how do we convert that into action? And same thing in philanthropy. If you have the intention to get more involved in community service, to make a difference in the world, to be a better example for others, that all makes a difference. And how can I support you in that? So that's, that's really where I come from, is trying to help people convert intention into action. Ways that add value to the world.

Yeah, I just, I love that. And it's so funny to me because you don't realize where the dots connect until you get to have the conversation. Right. I don't know if you know, I'm training right now to be a charity auctioneer.

You told me. Yeah, yeah, yeah.

I think it'd be so cool to be able to just raise a bunch of money in a short amount of time.

Yeah.

Yesterday I set the date for my first auction. I'm going to do my first one on my own so I could get comfortable. It's almost like my safety net. And I'm thinking about, what charity can I help raise money for? Right. And I ended up. It's a longer story, but I'll just let you know. There's a. I mentioned it before we got recorded, but I'm helping people who are helping people create movies. And we actually just partnered with our first foundation to create their movie, and then we're going to be fundraising for it. So I have that now to do. But I'm like, oh, wouldn't it be fun? Because you. You're local to me. Wouldn't it be fun? And if you could somehow be part of this auction that I could do and we can actually raise money. So anyway. But it was funny because I didn't even yesterday when I planned the date. We're meeting today, but I didn't connect it until you're here right now. I'm like, oh, my gosh, that would be so cool.

Yeah, that's how it works. And that's what I'm realizing. I've really been leaning into a Maya Angelou quote. It's probably my favorite quote that I've ever come across, which is, you do your best until you know better, and then once you know better, you do better. Right. And it's because what happens is we make decisions and we do our best from the level of awareness and information that we have. And I even have a coaching client where he was like, oh, man, I'm so foolish. I can't believe I made that mistake in business. And I'm like, well, you did what you thought was best. Right? So why can. Why criticize yourself? If you had good intentions and you had good ideas and you felt like you made the right decision that is outside of your control, but now that you know better, do you have the courage to step up and do better? And that's kind of what this is. Right? It's like we have a baseline level of consciousness and awareness. What's going on? And now some dots can connect that help to catalyze everything that's going on with new consciousness and new information. So it's beautiful. That's the process, and that's what I.

Love about a podcast. That's what I love about doing these lives because it gives the energy around what we're doing. And just want to say hi to some of the people that are here because. Let's just see. Carmen's here. She said she's watching Neil. Melissa's here from Tennessee. Melissa's actually one of the people in the modern prairie community. I was. I did a challenge inside Melissa Gilbert and Nicole Hossey's company group, and it's amazing. Melissa started her podcast after doing the challenge and it's my caregiver journey. So good. And Vicki's here. Vicki has a great podcast. And let's see. Christina and Lala. So good. I'm so glad you guys are here. So. Oh, wow. Christina's from Denmark. That's amazing. So let's start with the podcast because you were so full with the intros and I was like, oh, it's great. Which one? And just share with people what you said about your views. And I know you're not doing it from a, like, any place, but it helps people understand that when you're putting good out there, people want to know. I think there's this mindset of we need to have negative stuff in the world for people to listen. Right. But you're showing, with the way that you've been able to show from this really aligned place that it works by actually wanting to do good in the world.

Yeah. So, yeah, I think what you're alluding to is just kind of the description that I wrote in preparation for this. Yeah. So it's tricky, right? Yes. I mean, the statistics. Right. The facts of what I've been able to build are. I. The podcast is over 20 million downloads in six years. And that's a testament to consistency and being of service. Right. So there are a few different ways and tactics and things that kind of produce a result like that. 20 million downloads, well, almost 21 now. They come one at a time. Right. And how do you get people to care and listen? Right. It's gotta be quality, but you also gotta do the things that don't scale. And that's where I'm really intentional even to this day. If there's a new listener that makes an effort to reach out to be in my world, I serve them uniquely. I don't just kind of say, oh, cool, I don't have time for this person. I genuinely ask, hey, what are you passionate about? Why are you listening to this? What changed and shifted in your life that caused you to invest your Time doing this because that helps me to craft my message for more people like them and also serve them directly. And it's by having those loyal advocates that they invite their friends. They come back, and that's one listen at a time, one listener at a time. It kind of expands that way. So there's that first side of it. The second side of it is when you feel good and genuine about what you're doing, it's easier to tell other people about it, you know, And I had to really get out of my way, and I'm still trying to get out of my way of fully marketing what I'm up to and owning the value and the experience that people have when you share it. Right. And I feel like sometimes I can relate to this way back. So. Yeah, somewhat recently, too. Are people doing me a favor, right, by checking out my stuff? Do I owe them something because they're spending their time with me? It's like, no, you have to respect. Everyone has their own choice, their own interests, and you, as someone who has something to share, need to get that out in the world so that it can find the right person. And going back to what I was talking about with the whole matter of awareness, right? There are people who don't know you exist, and how else can they find out that you exist unless you tell them about it? And there's this interesting dynamic of like, oh, are we friends? Is it weird if we have a business conversation? Or if there's a. This is something that I'm up to, and I'm kind of asking people to support it. Is that a weird dynamic? And it's not your decision. It's their decision, how they respond to it. It's your decision to let them become aware of it and to make that decision for themselves. And they can't make that decision unless it's presented in front of them. So I think this is relevant. I lead Mexico. House builds. I've been on 14. Greg has been on one. They're epic. They're so fun. And one of the things that I shared that really resonated in the last trip down to Mexico was I asked people in the room. I was like, so how did you get here today? Honestly, think about the steps that brought you here today. I was like, guess what? Someone probably reached out to you and told you, hey, this is something I'm excited about. This is something that I believe in. Do you care about this? Do you want to be a part of this? And that's why people showed up. They donated $365 booked flights. Many people from out of the state to fly down to San Diego. We drive across the border. Why do you do that? It's because someone shared with them the opportunity that they felt connected to, and then they took action on it. It was their choice to do it. And that's how we had 30 people fundraise $15,000 build a house for a family in need in Mexico is because we shared about it and other people stepped into the vehicle that we created for them. Right. And that's. That's what I really believe needs to happen if we want to get our message and our inspiration out in the world. We want people to participate in the things that we believe in. They need to know about it. And you need to get out of your own way of like, oh, is this for me? Is this self promotional? Is this wrong? It's like, no, this is awareness, helping people to be aware of their options, and then they can take action from there. So being aggressive with that, I guess, is a growth tactic. Right. Is just. And being unapologetic. That's what I'm trying to say. It's being unapologetic about, hey, this is what I got going on. And I'm inspired by but not attached to it. It at the same time, you know, so it's tricky. It's a tricky dynamic to navigate, but those are some of the things I think about.

Yeah. I love everything that you just said, and I love the. This is the first time I've heard this before. I serve them uniquely. I love that because you're really. It's a testament to who you are. Right. And being able to build the community also that you built. Right. Because you're getting to know the people that are inside of there. And then you said it's helping you now by serving that one person, whether it's just the one person by themselves, or it helps you speak to everyone that's in your world a little bit better.

Totally. Yeah. Yeah. And I mean, that's. That's my approach to personal development too, is it all runs on feedback. And I'm even running a campaign right now where you try one strategy and approach. You see how people respond, send out 10 text messages, and people have certain questions after those text messages, and you're like, oh, okay, so maybe that's something that needs to be incorporated in my reach out. And then you change your template and then you send it out to 10 more people and you get more feedback, and that's how things optimize. But you don't get that progress unless you put the reps in. And that's. And, you know, people spend too much time reviewing that first text over and over and over and over again. Be like, is it right? Is this perfect? It's like you don't know what's right because you have limited awareness until you get feedback on it. And then you can incorporate the things and adjust based on what you learn. So take action before you're ready. I know that you're a huge advocate for that, but it works like it's real.

I was just talking to someone about this right before our call is I used to be really steadfast in the audience, create your offer. And I would get really upset when people would create an offer and they didn't have an audience. It would really bug me, actually, and I'd be against it. But I realized is you can create, and this is just about an offer specifically, but you can create an offer without an audience. But you have to then get the feedback. You have to find out what didn't people, what didn't they resonate with. And so I think it's so important with everything that you're doing, like you said, just to move fast without thinking, because then you're able to just. The speed is where everything comes from. Right. And that's how you can help more people. That's how you can make more money, that's how you can give more money. That's how you can do everything that you want to do, because you're no longer in your head, thinking, planning, preparing. You're actually in the doing.

Absolutely. Yeah. You can teach it better than I can.

So together. I'd love to hear, too, because I want to talk. We're going to just, you guys know, we're here because we're talking about potential collaboration where we can actually help support Brian with his mission of something that he's working on. That's really exciting. And I thought it'd be fun to do this as a group. And so feel free to ask any questions, too. And I'll check in a few seconds to see if you have any specific questions on anything that Brian's doing. But I would love to know before we move on, you mentioned consistency with your podcast. Because I have so many podcasters in the group that I want to grow their podcast. They would love to some of them even get a thousand people right. Like 20 million is a whole nother level. But what do you think would help them in terms of consistency for them to do every day? Or however you did it with yours.

Yeah, yeah. So my, my podcast is a daily podcast. I do not recommend that for everyone. It depends on what you're hoping to accomplish and put out into the world. There's a much larger. I mean, I have many theories about what creates consistency. The thing that has been on my mind the most and resonating the most in what I'm sharing is the idea that consistency is not about building habits. And that probably is surprising to a lot of people. You're like, oh, well, habits are consistent action. That's the definition of consistency. It's like, yes, the output is the habit, but your focus is not on building the habit. The focus is about the environment and systems you build that support you in being consistent with the action. And then it becomes a habit. So, so in its environmental design, it's systems design. So. And okay, so here's a story, right? So it's, it's, it's related to consistency, but it's not related to podcast. I just wrote a book, okay? And I had the intention to write a book. And I was on a flight and I wrote four, you know, four or five hours of it, like, thousand pages. Awesome. Good start. Didn't touch it for nine months, right. Because the system wasn't in place yet for me to actually work on it. Didn't have the pre commitments. I didn't have the piece in place, right? So then our friend Greg, I did a little workshop with him, and my commitment was, oh, I want to write this book. I'm serious about this. Okay, cool. So what are you going to do today to lock in the inspiration motivation you have around this? And it's like, oh, well, I'm going to reach out to my foremost mentor. I'm going to tell him that the book is going to be ready by my birthday this year, which was in November. Send an email. And I'm like, holy shit, I got to do this, right? I made a pre commitment. And then at that point I was like, okay, if I'm going to figure this out, then I need to. I, I need to build out my action plan. The systems, the environment, et cetera. So what I did in, in my coaching community, I host daily deep work calls. So if you know Cal Newport talks about deep work, it's basically focus work, undistracted, literally a zoom call where people don't say a single word. You type in the chat. This is the thing I'm going to work on for an hour. At the end, you report back how you did. So I Use systems design, environmental design to say every single and at their one hour sessions, for every single hour that I'm hosting this deep work session, I will be writing my book. And I communicated that to the people in my community so that when I report what I'm working on, if it was anything other than writing my book, they would ask me to say, oh, but you committed to writing your book. Why aren't you writing your book? What's more important than your book? You said it was your book, right?

Yeah.

So that's systems design. And guess what happens every single day at 11 o'. Clock. When the deep work session came on, I didn't have a choice to make. The path of least resistance was for me to write my book every single day because of all these other structures and environmental pieces that then led to that being the natural decision because it would be more uncomfortable for me to let people down to say I was working on something else. And it'd be more uncomfortable for me to not even show up to that session because I'm hosting it. So literally by designing my environment, I wrote my book an hour at a time, 500 words at a time to 55000 words five times a week, every single weekday. That's how you build consistency. It's the environment and system behind it, not the habit of it. That became a habit. Right. Because I had all these pieces in place that supported me in taking habitual action. So that's what, when I think about consistency, that's what it takes.

Oh, by the way, I have a name for that now. At the deep work session, I'm calling my people parties.

It's just a way to get people on a zoom and do stuff that you actually want to do too. But I love that. And can you share what your book is? Is it out yet?

Like anything, it's going to be a while. It's basically my coaching philosophy and it's, it's I, I run people in my coaching through a 21 day chall challenge that helps you kind of establish the foundation of self improvement. So similar, you know. Yeah, similar kind of belief to be broken related to personal development. It's when people think about improving their life, they think about oh, let me read more books, listen to podcasts, get more information and that will then be the nugget that's been lying in the rough that will help me to accelerate. And my opinion of it is that there is already enough information out there and they're. And you probably already know it and it's good to get refreshed and hearing it again because then it kind of reprimes and reinforces its importance. But what's more important is that you have a new action plan or a system to be able to implement once, you know, and the metaphor is a lot of people are filling up their gas tank with more fuel, right? They're going and they're putting more fuel in the tank. That's what more information does. And what we actually need is a new engine to better use the fuel. That's how you go further, that's how you be better, that's how you go faster.

Right.

It's with a new engine to use your full gas tank. So that's what the book is. That's what the 21 day challenge is all about. Supporting you in upgrading your self improvement engine and yeah, getting the results that you know you're capable of, that you deserve because you have all the know how. It's just a matter of putting into action with specific environmental design insights.

And then do you actually lead people from your podcast to your community? Is that a way that they come in the door that way?

Yeah, yeah. So the traditional mechanism I kind of like client acquisition, so to speak, is they listen to the podcast, they get a freebie, there's a few different versions of it, there's an email sequence that then invites them to take on a 21 day challenge. They It's a 50 or $100 challenge, depending on the collaboration and the level of coaching that comes with it. Then at the end of the 21 day challenge, I invite people into my community because it's a continuation of the foundation that you build in the challenge. And those who are inspired, right? It's always an invitation. Those who are inspired, who feel like it was helpful, then they become my clients and I continue to support them in a way that I otherwise couldn't if they weren't in the community.

I'm gonna need my glasses. Cause I saw some comments coming in, I gotta read them better. Oh, hold on a second.

So, okay, we have. Oh, Melissa just said, I just wanted to get started. Right. I'm getting in my own way. I'm having trouble with the recording. You know what I'm realizing as we're talking to Brian? You're talking about consistency. I just was talking to someone about the thing with going live, like what we're doing right now and being live. I actually, I think everyone should do their podcast live. I think I'm gonna switch my podcast to being live because I think it's so easy. And you were talking about daily. It's hard to do it daily. It's really hard to do it daily if you're editing it right. And if it's live. So anyway, Melissa, I'm just putting that out there is go live and let me.

So let, let me add the extra like environmental design on top of that. So Melissa. Right. So it's like, it's the inaction of that. It's like, oh, it's gotta be perfect. What's the like all those details, right. And you don't know those details. You only visibility as it is right now. But what I would recommend is something along the lines of making a pre commitment or some kind of external communication about this being something that's really important to you. So posting on an Instagram story or something saying, hey, on every Sunday I'm gonna send a picture of the COVID art for my whatever it is. Right. And then now that you have this external accountability and this commitment, instead of your mind being preoccupied with if you're going to release your podcast, it now invests all that energy in how you're gonna get it done. That's what happened when it was about am I going to write my book? No. How am I going to write my book? Because you made a specific commitment. So that. That would be my recommendation is finding a way to keep people in the loop that then you take an inspired action and then your behavior naturally has to follow because of it. So one thing to try.

And then Christine said, I love it. If anyone needs a consistency partner, let me know. I have uploaded two podcasts a week for a year, but have not done.

Let's go. Great work. So good.

Yes.

Dropped a scene.

Yeah.

And then.

Oh, Carmen said she put her podcast on Comcast, but then I heard I should wait to accumulate a couple of serious before I repost my lives from Zoom. What do you recommend? Pretty much just that's getting started, right. Once you have three episodes, if you're ready, just publish it. Right. I mean, I waited because I was nervous. I didn't want to put myself out there. But yeah, they just do the thing, right.

So my perspective on this, it sounds like waiting to have the formal launch or whatever. It's like you want your. You want to have your minimum number of episodes that people, when you invite them can kind of like binge it, whatever. So I see the strategy to that. But more important than that is you're not going to get your listener count up at the very beginning. It's something that you've got to earn over time. I used to do some consulting with people starting their podcasts and there's a different dynamic with podcast listeners, which is if you have a 40 minute interview or something like that, or a 20 minute solo episode, someone who listens to your podcast is different than a social media follower because they can check out your stuff in a matter of seconds and that's their investment in you. That's the level of trust that you need to earn for, to earn that amount of time for them. Whereas with a podcast you need to earn a lot more of their trust because you're going to get a lot more of their time. So. And the way that you earn that trust is by having that track record that accumulates over time. So if you're waiting to get started, then you're kind of, you're starting to compromise your ability to earn that trust because you don't give people the opportunity to hear it in the first place. And also the, the whole theory I was sharing about just sharing and having it out in the world, it's like every minute that the podcast isn't out is another minute that someone certainly won't hear it. And every moment that it is out is it's a chance that someone might hear it. Right. And those, the likelihood of being able to transform an impact is better when you just give, it's like time in market with investing. Right. Give it the time to breathe and get it out in the world and then you're gonna have more bites at.

The apple and oh, Christina said, need more engine, not just more fun. And Gene loves your consistency. And then a community system is so impactful for doing stuff. Boundaries. Do you talk about boundaries at all, Brian?

Absolutely.

You do? Can you maybe share about that?

So I, I call them standards.

Okay.

Yeah. So boundaries, right. So basically when people think about setting boundaries, like, oh, well, I have certain plans and certain things that I want and I am unable to do those things right. And what compromises those boundaries is it's other people, other priorities, other things when you kind of get pulled out of your way in your normal flow. So what's really helpful for that? Right. I guess I'm going to the solution versus the problem. Like a lack of boundaries is the problem. The solution is having standards. And it's not just like the, oh, I hold myself to a high standard. It's, you need to have it clearly defined. If you don't know what your standards are, then how do you know if you're stepping on them, you know, or someone else is compromising you in that way. And that's where actually central to the stuff I do in the community. Right. So the 21 day challenge is entry level. Then the advanced element of that is I help people to establish standards. Specifically, in your exercise, how long do you expect to exercise? What's the frequency that you hope to do it at? In other details, right? And when you have the clarity of the design of your standard in place, then on a daily basis, you can reflect on it to say, did I enforce this standard or not? And it's by having that reflective moment that you then gain the awareness of the conditions, context, circumstances, factors that led to you not doing that thing. So that the next time you encounter that condition, you're more likely to make a different choice. Or with that awareness now you can design your environment in a different way to be able to support you in making the right choice. For example, I'm not at home right now. I'm at my mom's house. Okay. I'm visiting for the holidays. There's some family health stuff going on. Happy to be here. Right. And be helpful. So I, for the first time, and see, and this is where I'm not perfect. Even though I teach this stuff, I'm not perfect for the first time in years, probably two days ago, I intended to exercise and I didn't. And then I looked at why. I got curious. Instead of being like, oh man, I suck. What's wrong with me? I lost my streak. I'm not consistent anymore. Instead of laying that snowball into more days of underperformance, I got curious. I was like, huh, that's really interesting. That never happens. Why might that have happened? And I reflected on it and I was like, oh, well, I didn't have it clearly in my schedule. I didn't have a plan in place in advance, right? So those are the awarenesses that then I took into the next day, yesterday and today to say, okay, in this different environment, it requires me to have different plans, different environmental design pieces. And I was aware of, oh, well, I kind of had the loose intention to do it at this time. So it needs to be a stronger intention. And it was this call that went long with this one person. So the next time I'm with that person, let me communicate better that I have to get off at a certain time. And that's how you slowly optimize and enforce those boundaries. You don't know what needs to be enforced about the boundaries until you have the standard designed. Right? And then with that standard design, then you Know what to communicate, what to enforce and what to change.

Wow. Yeah. I'm like, I'm ready to sign up for your challenge.

And we'll, we'll talk about that in one minute. Benjamin said, Brian, I like this self accountability. By announcing a deadline for doing something, I will get out the invitation for my masterclass by send a screen. Very cool.

Cool. All right, Benjamin, so send me an email when it's done, send me a picture. Send me a picture of you announcing it. Okay, Email Brian at forpurpose F O R P U R P O S E dot com.

I love it. This is so fun. Okay, this is now perfectly timed into. Well, it was gonna be how can we help you? But now I'm like, how can you help us? Because now I'm like, I wanna sign up for a challenge. So it's gonna be a win. Win, I think. So let's talk what you're doing now, what this conversation is about, because there's so many ways that this group, this community can help support what you're doing while we're also helping ourselves. It sounds like amazing.

Yeah, absolutely. And so the reason that I even have the opportunity to share this goes back to what we were talking about, which is putting myself out there. I've got this crazy idea that people are like, what's in it for you? Is this sustainable? How does this work? And I'm like, I'm gonna figure all that out, but I'm just super fired up about it. So let me talk to friends like Stacy to get it out in the world. And here we are. Right? So it's a testament to how just taking messy action leads to opportunity. Okay, so as we are here in middle of December, right? A lot of people are thinking about 2025. So New Year's resolutions is a common thought. Oh, what are the intentions? Things that I want to bring into the New Year, New Year, new me, how am I going to be the best version of myself? Improve lifestyle, get into better habits, et cetera. So I figured there is this real opportunity where people are inspired to make significant life change, which is my mission. Right. Convert intention to action. You want to change, let's help you follow through on it at this end of your moment. But they don't always have the tools, environment, resources, et cetera to do that. And that's where my coaching comes in and supporter. But I was like, you know what, even better than that, is there a way to be able to connect, supporting people in achieving their 2025 goals and getting into better Lifestyle habits, etc and make a difference at the same time. Right. How can I be of more service? And that's where the brain trust of my two worlds kind of comes together. There's the consistency, coaching, the systems, the environment pieces, the things that we've been talking about. And then there's the non profit work that we've also been talking about. So this is the brain trust. I'm running a campaign called New Year, new you for good. So it's the 21 day challenge that I've been talking about, starts on January 6th where I'm going far and wide and reaching out to absolutely everyone I can to invite people into this. And every dollar that people invest in the program is donated to charity. And not just any charity, it's either the charity that invited you. Right. So I'm partnering with nonprofits and impact leaders who have a specific cause that they want to support. 100% of funds are going to that. And when I say 100% of funds, it's not proceeds like every dollar of the investment like this. I do not make money from this. This is not sustainable for me. But that's the point is because it's going to make a huge difference. Either that or if you feel inspired, you can become a fundraising leader yourself. And when you become a fundraising leader, then you get to pick the cause that you support. And the idea is that you pick the cause, you get five people to sign up to join you in the challenge, you fundraise for that cause and you support each other in this 21 day life changing New Year challenge. So that's the concept and it is one of the, this challenge that I've put together is one of the things that I'm most proud of. I feel like it is the most transformational thing that I could do with anyone in terms of helping them to take the lack of confidence, the low motivation, the bad habits, the inconsistency, the load, self discipline, the lacking of structure and accountability. Those different pieces be able to fine tune that in a 21 day progression, just one week at a time for three weeks and make a difference in the world at the same time. I'm super fired up about it. The goal is to raise a hundred thousand dollars for charity and I certainly cannot do it alone. So that's where I'm inviting people to participate, spread the word, get others involved and yeah, change our lives and change the world.

I mean it's so amazing. I love that you even have this idea that you're doing this because you're Bringing all your worlds together. Like, I always talk about how all the things that we do eventually connect together. You just don't know what it is unless you keep moving, right? And then all of a sudden the dots connect. And so I have to ask a logistical question because it's so fun. So just, you guys know we were going to do this conversation, just Brian and I, and then because I know how I am, it's just so much easier for me to have a conversation live. And what I mean by how I am. I have too many things going on right now. I have no time. All the excuses, right? So my secret to that is I go live and I do it because it helps me just move faster. It gets more energy around it. And so initially when you reached out, I was like, okay, I can't get involved, but maybe I can help other people sign up and then share. But as we're talking, I'm like, I have to do this now. My excuse is coming that everyone else has around stuff. So I have my wealth experiment, which is my 90 day implementation accelerator starting on January 6th. So I'm like, how can I do both? So question is, what's the time commitment from? Like, granted, I would pretty much join the challenge just to be able to give the money to charity, but I want to have to participate in the challenge. Or now I'm wondering, and I'm sure other people have other stuff going on, so what does that look like? How can they do it with the other stuff they have going?

Totally. And that's the thing. Is it right? Because it's like, oh, yeah, I'd love to support and we'll see if I get value from this and really participate. And that's where this challenge is different, where I become your accountability partner for 21 days and I do not let you squirm out of it. Right? It's like, hey, I even got it right here. Right? All in, right? In order for you to take on this challenge, I want to make sure that you're showing up and getting results from it. So I hold your hand, hold you accountable, and do it in the right way, not like a shaming way. But hey, you can be the best version of yourself and you can learn about how to become that person. It's not going to happen overnight, but as long as you're always in the process of it, this is the process, this is what it looks like. And that's what I encourage people to really embrace, is that energy of it. So, so the way, the way it works to Answer your question directly. Yeah. So it's delivered through prerecorded videos. So there are 15 minute videos on Monday that get super to the point of. All right, this is how tactically, the tools, resources and systems that you're going to be incorporating over the course of three weeks works. So you install it the first time you install it, and then you add the super habits, which I teach you all about in the second week, and then you get your feedback mechanism in place in the third week. So I, I have a video that walks you through exactly how to use the core resources to achieve that. Right. So that happens on Mondays. You do that on your own time. I send an email that reminds you, and then if you don't, I have ways of knowing if you watched it or not. And I'll follow up if you didn't. Right, so that's the, that's the first piece. Then Thursdays there are short videos as well that talk about the theory of transformation behind it. So why are we doing these things? How does self sabotage come in? How do we actually create tangible improvements in our environment? You know, so it's just the education that then gives you extra reinforcement to know this is actually going to work for me because you understand what's happening instead of just doing it. We do that. So Monday, Thursday, Monday, Thursday, Monday, Thursday, with videos. And then every single day you take a five minute action. I call it the meta habit. It is the habit that unlocks all other habits.

Oh, a meta habit.

The meta habit. And I hold you accountable. I have access into you completing that meta habit, and I hold you accountable. If you do not do it, I will reach out and say, hey, let's focus on this. And it's from that meta habit that everything else stacks on top of it to create an ecosystem of high performance.

Oh, my gosh. Okay, so I want to do this. What I'd like to do is anyone that joins the wealth experiment, you will get this as a bonus if you. Let's go participate. Anyone that's already in the wealth experiment, I'll work out something for you to know that you're doing a dare or something. And so then you'll be able to also, I'll pay for your access. And then anyone that's not in the wealth experiment will still get to participate and do it this way. But what I think would be cool, and it sounds like I'd want to be a fundraising, whatever that's called fundraising is, because I'd like to actually have almost separate cohorts inside my wealth experiment. For anyone that's doing your program that's in the do the thing world, we'll have a little separate little hive kind of thing. So it's based on audience building, too. I think that would be fun also.

Awesome. Easy.

Yeah.

Yeah. So all I need from you is to know what cause you want to support or cause is, and then we create all the. All the systems behind the scenes to be able to make it happen.

Well, the funny thing is I just talked to a cause yesterday, coincidentally, saddles in service. I'm actually going to visit them.

Oh, cool.

On Saturday to actually see it in real life. And so, yeah, I already have my cause, so that's perf.

Perfect. Amazing.

Easy, easy. This is so easy. Literally, like, yesterday. And then I'm like, oh, can we go on Saturday? So I'm seeing it on Saturday. So yeah. So there's that. What else do I need to do?

Yeah, I mean, that's it. And then what? Basically what it'll be. It depends on how you're going to be introducing this to people. We'll figure out the logistics behind the scenes. But for those who want to sign up, you can kind of follow up and let them know there's going to be a custom landing page that corresponds with you and your cause and your community so that everyone can take on the challenge alongside each other.

Okay. And then if they want to lead, I don't know if anyone will want to do their own cause. Will they be able to still sign up a different way? I want to give people.

Yeah. An opportunity to do that.

Yeah.

There is a way for me to be able to create that in your signup experience.

Okay.

So we'll be able to do that.

Yay. Okay, good. So I'm in.

Awesome. Cool. Love it. All in. Right.

And I. And I want zero accountability. That's what I'm excited about.

Go get it. Oh, yeah.

I mean, I'm excited about all of it, so. Oh, my gosh. Okay. Let's see. How are you guys doing? Yes. Carmen said all in.

All in. That's right. So that. That you'll. Yeah. In the challenge, that is the mantra. It's like, check in, all in. And that's the thing, is, like, at every moment, every day, when you show up, if you feel all in, you're present, you're conscious, you're accountable. It's the way that your life transforms is just unbelievable. And doing it in the highest leverage ways.

Yeah.

Yeah. It's epic. It's super.

Is cool. Because I actually can talk to the organization because I'm going to be there Saturday where they can send this to their members, join, because then they'll be able to get your. This is how big it gets you guys. Just so you know, because you don't know what you don't know until you have the conversation. And now I'm like, oh, I'm going to this organization on Saturday and then we can send it to their people too.

Exactly. So, yeah, and I, and I have all the resources to help them market to their people so that it's all turnkey and easy to go for you and anyone who signs up to be a fundraising leader, if you have your own cause that you to support and you're like, I'm fired up, I'm going to do this. I'm going to get my friends, my colleagues, my families to do this as well. Then I give you plug and play assets, templates, strategy, everything you need to be able to invite as many people as you feel inspired to, to join you in this challenge to change the world with you and kick off 2025 in the best ways.

All right, well, thank you so much. I'm excited for this. Any parting words for anyone in terms of helping them do the thing or take action or live in their purpose or any of the amazing stuff that you help people do?

Yeah. So I mean, what I call what's happening right now is an enriched moment. Right. Where it's like your energy level, your enthusiasm, especially if what I shared resonated being like, oh man, I need a new engine. Yeah, I need to get the results that I feel like I deserve, that I'm capable of, I'm talented, I'm hard working, but whatever reason, it's not materializing. If you feel that belief but you, you aren't taking action in that moment, you're going to lose that belief. And then the self sabotage might get in the way of like, oh, well, I have this wealth challenge, it doesn't make sense. Or oh, I have these other things going on, that date doesn't work for me. I'm going to be out of town for the first week. This wouldn't be the right time to do it. All the excuses, right? But if you lock in the commitment in this enriched environment, when those excuses don't matter, then you actually get the benefit of doing it. So for those who. And we can figure out the math and whatever afterwards, but if you're watching this right now and you're feeling inspired, sign up the URL and we'll, we'll Direct your funds. We'll figure it out. There's pieces behind the scenes, but sign up at new year for good f o r good dot com. Just go there. Newyearforgood dot com purchase the program. 100 will be donated to charity. You'll lock in your New Year transformation and the difference that you can make in the world. So if you're feeling inspired in this enriched environment, do that.

And then my brain is now going to. How can I spread this even more? I'm actually in a podcaster mastermind that's actually coming up in about 45 minutes where they all have massive, epic PR level podcasts. And how do I help them see this? What would be a quick way to communicate it for them to understand the value that this is here?

Yeah, I've got a partnership page that you'd be able to send them where it has, it has a 15 minute video that explains what I explained to you. This is how the 21 day challenge works. This is how it's 100 for cause. This is your next steps. These are all the resources you get and everything. So I don't. I'm surprised I didn't send that to you, but it really finds what it all looks like.

Okay, cool. Okay. This is so fun. All right, well, we'll be continuing this conversation, I'm sure, as things go on, on and yeah, let's just kind of keep in touch with each other with all the things.

So awesome. Stacy, super stoked. And I'm, yeah, I'm really excited to collaborate with you on this, support you individually, support your community and tribe and the extension of your tribe and yeah, let's hit our goals.

Thank you and thanks, you guys for joining. Do the thing. Don't wait for opportunity. Crazy.

Take action, Mouth.