Episode 109 - Ryan Daniel Moran Owner Of Capitalism.Com Wants You To Make Anything Possible

Hey everyone. Welcome to the do the Thing podcast. This is your host, Stacy Lauren. Oh my gosh.

Have you ever had that moment that you're like reading someone's book? Well, listening to their book in times of despair, or listening to their podcast or watching their YouTube videos. You've never met the person, but you feel like you know them on such a deep level because the language that they speak to you is in a way that pulls on on every part of your brain and gets you to move or to feel better or to do something really cool. Well, my next guest is literally that person and I am just so beyond excited that he is here with me today. I went to his conference that he had a year and a half ago and I was just blown away by the people that were at that conference, the speakers, and also the community that he's built around him. I'm still friends with some of the people that I met there and we've even been doing some business stuff together. And beyond that, what's really cool about him is what people don't see behind the flashy lights and the cameras. Like the moment that he's sitting by the bonfire with the 19 year old entrepreneur that's starting one of his first businesses, or when he sees his daughter come in and he's got this huge smile on his face and he's like on the floor. And when you talk to his employees or his team and the things that they say about him, I think it's just amazing to be able to see someone that has everything true about them. And it's amazing to actually be able to share him with you guys today. And so I am so excited to welcome Ryan Daniel Moran to the show. Hi, Ryan.

I could, I can only disappoint from here. That's the, that's the kindest intro anyone's ever given. So I hope all of your expectations are ready to be broken.

Well, you know what's cool about that is I'm going to get to, I'm going to get to share with them one of the things that I love about listening to your stuff. I actually saved this like one minute recording of a podcast that I heard and there's been a lot of podcasts that I've heard you do, but this is a specific one that really spoke to me. So it's actually going to be recorded. Ryan.

Is that okay if I share that?

Let's go.

Awesome. I love it. So I'm going to share this because I think this will get us into the mode of this interview. And really what I'm looking for you to talk about.

I'm in motion and I'm scared shitless. I'm in motion knowing that I am not today the person that I need to become in order to build a hundred million dollar NFT project or a 25 to 50 million dollars a year supplement company or 25 million dollars a year publishing company that is capitalism dot com. I am not capable of being that person today, but I am willing and committed to becoming that person who over a certain period of time and along that way I am going to bump up against limits that are thought limits. They're not commitment limits, they're not conviction limits. They're not even talent or time limits. They are thought limits. They are limits in my brain of things that I doubt about myself, of things that I'm not sure are possible. And I am just willing to observe them and work through them, which is not fun. They make me throw up, they make me scared sometimes they make me wake up and feel anxious. Sometimes they make me unable to sleep because I am allowing those negative thoughts to process so that I can work through them on the other side of them. And that means questioning them, wondering if they're actually true, finding evidence for the opposite, looking for the objective story that doesn't have all this emotion tied over in my brain and all that's really hard work. You ever hear something you said and you're like, oh, that person sounds smart. Where's, where's that person been? They should come hang out with me sometime.

That's what's cool about having a podcast. It's like, it gets all these like, moments of like, greatness.

And I love the title of it. You titled it I'm Scared Shitless for anyone that wants to check out this podcast afterwards.

Yes.

And I, I share that because. Okay, what I didn't tell the listeners is you have sold, you sold a $10 million business, or Z figures, you sold another business. You're a huge investor, you've got, you're helping hundreds of people become millionaires. I think it's more than that, actually.

I've tried to get away from saying a number anymore because I can't actually give you a list of them. We're actually going back and documenting them now. But I mean, it's over 500. I'm reasonably confident it's well over 500 people who have become millionaires or built million dollar businesses as a result of reading my book, listening to the podcast, watching on YouTube, some combination of all of those things.

It's so how does that feel?

It feels weird because I don't quite. I don't quite internalize it. Right. I think. I think all of us sort of overlook our own accomplishments and magnify those in others. So for me, it's like, yeah, that sounds cool. But was that me? Because it wasn't what I did. It was what they did. I just got to light the match. I got to light the match of the fire. And I like to view my purpose and work as being the fire starter to be the. I. I strike the match and. And you. You let it build into a roaring fire. And in fact, the. The logo of my company is, is a C with a flame at the end for that exact reason, it being the thing that lights fires that end up changing generations. So it's nice to say, but it also, it doesn't feel like me because I'm just here striking matches.

Yeah. And I think it's cool for people to hear that from you also, because it just shows how real you are. You're just a normal person that has the same feelings that everyone else does, even though you've done all this magnificent stuff and you've changed people's lives and their family's lives forever.

Well, thank you for that. Thank you. I mean, it's nice to hear that feedback because we live in an Internet world where most of what we do goes into the interwebs and then affects people somewhere along the way. We're not interacting with each other every single day. And one of the things that you've seen me get really hot on lately is the intentional building of community because we don't always see the impact that we're making when we have a podcast or a YouTube channel or a course or an Instagram following. But when you have intimate connections with people, you see the change that is happening real time. And I think a lot of us who are entrepreneurs are seeking the fulfillment part of filling up that fulfillment tank. And it feels dry because we don't see the impact of what we're having, of how we're impacting other people. And so there is so many of us are doing good work and not seeing where it leaves an impact. And so we're measuring our impact in followers or in dollars or in comments, and we miss where that real impact happens. And so sometimes it is helpful to sort of peel back the curtains and take inventory of the impact that you are making because we don't see it on a day to day basis.

I think it's really interesting that you're saying that I just sort of had this happen yesterday. I just interviewed somebody that had just completed our do the Thing dating dare challenge. And she's also part of the book club that one of our community members stepped up and is running a book club inside the community. The one that I was doing the exit interview with was basically saying how much value she's gotten out of this book club by this girl that took on and led this community to, to do the book club. And when I sent it to the girl that was running the book club, she was shocked. She had no idea how much her stepping up into this book club has meant for this other person. And I think you're right. I think we don't understand how these little things that we can do can create such a ripple.

That's right. I mean, if you had told me how much of an impact me saying a math formula would have on people. The math formula that I say over and over again is four products times 25 sales a day is 100 sales a day. And at a 30 price point, that's $3,000 a day, which is a million dollar business. That's not, it's not rocket science. It's just me saying it to the right group of people, which is entrepreneurs, which somehow gives them a way to rationalize the idea that they can in fact have a million dollar business. That me saying that over and over again to a specific group of people who doubt that it's possible for them to have a certain level of success or put millionaire on a certain, a certain pedestal that they don't think they can achieve. Once you break it down into a math formula, all of a sudden we just have to reverse engineer it and fill in the different variables to 4 times 25 times 30 equals a million. And so if you had told me that me saying a math formula would be part of my career legacy, I would have thought, well, that's really silly. That's, that's, that. That sounds boring af. But, but the fact is it just has a way of. Sometimes something that you say to the right type of person at the right time just lands with them to initiate the change that you're trying to make in them, even though you didn't expect it to be part of your message.

And that's what you did for me. It's funny because I wasn't even looking to start an e commerce business. I followed you because of the way you spoke and the way that it was able to literally, I mean, I mentioned it in the intro, but you're pushing buttons in my brain that really get me to feel connected, not alone, and then also able to move. And it's been amazing just to be part of your, of your community, both from hearing you and now getting to meet you too. It's been, it's been really cool.

Appreciate that. Thank you.

So I wanted to go back to the thought limit idea and we've been talking about it this whole time, but I love that, I love that idea and I love some of your episodes you've done with Brooke about that. And she was also at capcon, which was amazing. But I want to talk specifically to the people that maybe have been doing some hard things, but they are still working in a job and they haven't started a business yet. I wouldn't necessarily say it's not because they don't want to. It's because they don't think they can. Some things that I've heard is, oh, that's not something I could ever do, or I wouldn't know how to do that, or that's for people that really are into heavy, heavy risk. And I was just curious what your thoughts are on that and how to kind of talk to those people to see at least maybe stepping a toe into that, into that arena.

Since we're talking about thought limits, oftentimes the reason why thought limits limit a ceiling of the way we can think about something holds us back is because we're about six thoughts or six steps away from what is actually possible for us. So when I tell an entrepreneur that they can build a million dollar business in 12 months, it's a GTFO. You're out of your mind. Like, I don't have this and I don't have this, and I don't have this and I don't have this. But when we break it down into, hey, do you think we could get a product, 25 sales a day? If the answer is no, okay, then we go to like the, the, the first step. Okay, can we think of a person to help? Can you think of one person you could help? And if the answer is yes, okay, like what are some products that they buy? Do you think that if we sold one of these, this person would like it? And so it's, it's about stair stepping the thoughts up. So when someone wants to be an entrepreneur and they say it's not possible, or that's for risky people, it is often because they are viewing a certain result that is beyond what is capable for them right now. In the clip that you shared, I Say, you know, I have, I have a goal of having $100 million net worth. I'm not sure how I'm going to get there. I'm not sitting here ruminating over how I'm going to get there. I used to, that got me nowhere. But what I, what I can ruminate over is what can I do today to move the needle? Like what, what can I, what am I enjoying that I could really double down on? Where is there opportunity for me to serve right now? I can ruminate over that and let the path sort of unfold en route to a hundred million dollar net worth. And in the same way becoming an entrepreneur, you don't just go from working a 9 to 5 to quitting to then I'm now a full time entrepreneur. It does, I've seen people try and it doesn't usually go so well. It starts with like, can we come up with some ideas? Can we get a customer, can we test this out? Can we get this to 25 sales a day? Could we build an audience out of this? Can we get happy customers? Do they want to buy again? Can we release a second product and get a 25 sales a day? And the process that I walk people through is over the course of a year you can have four products doing 25 sales a day, which is 100 sales a day, which is a million dollar business. But there is often a gap between what, where we are and the ultimate vision that we sort of have to break down into thoughts we can believe and string those together to get us through that thought limit or that ceiling that is keeping us stuck where we are. Does that make sense, Stacy?

Oh, it's so. It really does. It really does. And then those thoughts can build on each other in the wrong way.

That's right. You don't catch it in both directions too. Ones can eat you up. The positive ones can bring lots of positive momentum forward. And the, the, the more that you can kind of string together that thought momentum, it sort of has a way of igniting a fire that burns and roars and makes you realize that anything is possible.

What have you noticed that's in common between the people? Because I know there's a lot of people that are killing it going to million dollar businesses. Beyond that, you don't even know. Listen to your podcast. I think that's why you're saying you're still not even sure how many people it is that you've done. And then there's the other people that you've seen helped sat by the fire and gotten them to. To be able to get there. What have you noticed in the people that you've. That you've heard about that have been able to light the fire and run with it?

I have noticed that all of them have doubts. And, and once that they're at a million, they still have doubts. They just kept going. The, the difference, I mean, this sounds so obvious and boring and just trite, but the, the people who didn't make the million stopped three to six months in because there wasn't enough progress. The people who made the million also did not have any progress three to six months in, but they kept going. I have become much more intentional now about telling people for the first six months it will feel like nothing is happening. Stacey, this is a perfect example. Four months ago, I bought back the company that I sold to a private equity group. I bought it from a different private equity group. It had been sold around a couple of times. I bought it for pennies on the dollar. And people asked, the company's called sheer Strength. And people will ask me, how's. How's Sheer Strength going? And I get ang. Like, I get upset when they ask me because nothing is happening. Absolutely nothing is happening. And then I, and then I say, oh, well, I mean, we did come to terms with an influencer who has 1.3 million followers, and we did totally rebrand and reformulate four of the products and burn through two manufacturers and get to one that we actually like. And we. Oh, we did, we did hire somebody who's at the helm of it. Oh, all this behind the scenes stuff has happened right within these four months that no one would see. And it feels to me like nothing is happening. But the truth is lots of things are happening. And six months will come around and those first two products will launch and there will be some momentum. Most people who don't get to the million at this point are, look, I've been doing this for four months. Nothing is happening. I'm out. But you can look at them from an outside and be like, actually, it looks like you've developed a product. You have a clear who. You have a hundred followers. You have 50 customers. You've got 16 reviews. You're getting three sales a day. Can we build on this momentum? Because if you do, then we can start to build that snowball that is going to take us to the million. And so I know it's trite, Stacy, and I'm sorry, I wish I had a sexier answer for your audience, but the people that I have seen that Actually cross the million are six months in and frustrated and just decide to keep going, whereas the people who aren't are frustrated six months in and so they look for something else.

Yeah, I love that answer. And it's one I haven't had yet, so I think it's perfect.

Oh good. I hate that answer. So I'm glad one of us likes it.

I think it's great because it's, it's real. I mean it's whatever people are wanting to do that's going to happen even if we're not even talking about business. Really there's like a lot of things that we could probably relate that to.

Yeah. And, and as you're saying that, another thought comes to mind of why, why do some people quit six months through, you know what, why, why do half, why do half of people get halfway through and just I'm out. And, and it's, it is often because yes, there's, they say there's not enough momentum for them to justify it in their minds, but also they didn't enjoy the business in the first place and, or they were doing it purely for the money. Now I like money, I do things for money. I like the money part of business. But if I'm on this podcast only thinking about the money, I'm going to be selling something the whole time and the podcast is going to suck. If I am doing YouTube videos purely for the money, then I'm going to be frustrated that I'm not getting monetized fast enough and my videos are going to suck. If I am selling a product just for the money, I'm not going to be humble enough to find out what the market place actually wants and my product is going to suck. And so there, the way to the money is to create value in alignment with some way that you are at least curious about. So I think the factor that ensures that someone keeps going even when it feels like nothing is happening is some aspect of enjoyment or having their back against the wall, some emotional reason that is keeping them going through the very, very hard times. And I think that may, that may be the underlying reason of why some people quit and some people keep going.

Do you mean in terms of them identifying their why?

I struggle with that one, Stacy. Because thinking about my why seems counterproductive. A why is a very like heart centered emotional thing. And when I'm thinking about it, I feel like taken out of that, like figure out my why sometimes it's just I can't afford to fail. So I'm going to put Everything I have into this or sometimes it is, I genuinely just enjoy this part of it and so I'm going to keep doing it. For for example, I've had a YouTube channel for 10 years. I have 118,000 subscribers. It took me, took me nine years to hit 100,000 subscribers. The people you hear about got there in a year or two. Right. It took me nine years. There's a reason why I'm still doing it 10 years later. There's some part of it that I enjoy and a lot of people would have given up way earlier in the process. So I think when you can combine the person that you are serving with how you genuinely enjoy being in service, that sort of gives you the fuel to keep going through that six month hump when it feels like nothing is happening and then you eventually get to the other side where there feels there is momentum and growth and profit.

Yeah, it's really good. It just makes me think of going back to what we were saying earlier where people don't know the ripples that they're having on other people. Whether it's through something you say. Yeah. Whether it's through something you say or a product that you're giving you, you have no idea what's happening there.

Yeah. I, I say in my book that if I had known the impact that I would make, I would have gone way harder. I would, I would have. And I have to remind myself of this. I would have. In five years I will probably have the same thought. Like I wish I had gone harder. Because when you're not, when you're not all in, when you're not, when you're not going as hard as you can, it's because some part of you doubts that it's going to work. But if, if you, if you were to be able to zoom out into the future and see that it all worked out and you believed that it would, then you're naturally going to give it your all. You're naturally going to come guns a blazing. But if you doubt it or you're afraid, then you're going to hedge your bets. And both of those often become self fulfilling prophecies.

Yeah. What you believe will actually, will actually happen. Whichever.

Yeah. It'll dictate at least how you show up and how you show up dictates what happens.

I was wanting to explore that doubt a little bit more because I actually wrote that down earlier when you were saying money. Sometimes that, that if people are after for money and then they're not making the money, they quit I also was wondering kind of what you were saying, the doubting that it's not going to work. I had written down what if I'm not good at it or it didn't work. So if I'm going six months in, it's not working. That person could be thinking, oh, I'm just not good at this thing, or it's not going to work. Why am I going to do it anyway? What would you, what would you say to that?

I'd say, of course you're not good at it. You've been doing it for six months.

Of course you're not good at it. I mean, what there. We tried a different type of video content that we posted on my YouTube recently and I was, man, I really suck at this. It's great. It's like I, it's like I really suck at this type of content, which means, like, I listen back to it and I hate it, which means I can get better. And of like, of course you suck at it. Now it's simple to say that I, I have these, these thoughts too. If you allow the sucking at it to stop you, you will always suck. The, the beauty about entrepreneurship is there's no timeline. You know, Gary Vaynerchuk said to me once, he talked about how he wanted to be the quarterback for the New York Jets. I always wanted to be the starting pitcher for the Cleveland Indians, now the Cleveland Guardians. And he says to me, aren't you glad you didn't become an athlete? I said, no, I would way rather be pitching for the Guardians. And he said, ryan, athletes have to retire at 35. We get to play this game till we're 80. So the beat about entrepreneurship is if you're 35 and you suck, you got plenty of time to not suck. If you're 45 and you suck, you got plenty of time to not suck. In fact, the most, the highest success rate of entrepreneurs is between 45 and 55. New entrepreneurs between 45 and 55 because you have more life experience, you have more data, you have more relationships, often have more capital. So of course you suck. You've been doing it for six months. The only question is, how long are you going to let sucking keep you from doing the thing?

Oh my, it's so funny. I just did a comedy, I ended up doing a stand up comedy thing recently and my whole thing is about how much I suck at everything and trying to get people to embrace the suck and to suck enthusiastically. So it's so, it's so good that you're on, because I agree. I think that's the secret to my success, really, is that I am conditioned to suck. So I have more patience with myself than other people because they're used to being good at stuff, whereas I'm just used to sucking at it initially. I love that you brought this up. I think it's so powerful.

And also, we tend to see in other people where they're strong and see in ourselves where we're weak. So you, you tend to look at other people and say, oh, well, you can get better at that because you don't have the, the record of wrongs that they have. You have a neutral view of other people and other people have a neutral view of view. The only difference there is the thoughts that we're thinking in our head constantly over and over and over again that we suck. And we're always going to suck and we're always going to be bad at this. Well, that, of course, if somebody else said that, you would know it was ridiculous. But everybody sucks at the beginning. You just get better.

So going back to the person that is hasn't done any of this yet. They're just hearing it. They're like, maybe.

Maybe this might be good for me. Ryan's saying it's all about these thought limits, and it's okay to suck. And okay, I'm gonna, I'm gonna dip my toe in. What would you say? What would you suggest to that person?

I would suggest to someone what emotions and thoughts come up for them when they think about rich people. So if you, if you think of a rich person, Jeff Bezos, for example, as a mirror that holds up your thoughts to you, what comes up about that person better than me? Greedy, rich, 1 percenter, hardworking, divorced. How do you label that person? How do you think about a rich person? And those, those reveal a lot about how you feel about money and success. And if you can use that as a reflection, then you can explore. All right, okay. This is these thoughts about money probably say something about where I'm at in life in terms of my success or my current state of finances. Can I question these? Can I change these? Do I want to change these? Are these stories helping me or are they hindering me? And it sort of starts there. I, I, I love to question my own assumptions, and I think it is one of my superpowers, looking at what I assume to be true about myself in the world and seeing how things would be different if I thought about it in this way. For example, Stacy, this is going to sound like a Tangent. But I am fascinated with conspiracy theorists right now. I'm fascinated by them because they believe something about the world that I don't. And so when I. When I look at how they got to what they believe in, I like to trace it back to, all right, like, what is the. What's the fundamental belief that makes you see this differently than me? Because we're looking at the same thing, and I don't see what you see. So what do you. What. What are you seeing and how do you see it that makes you conclude that X, Y and Z. And it's really interesting to note that you're only like two or three beliefs away from agreeing with everything they stand for. And our beliefs are malleable, right? They're malleable based on who we hang out with, based on what we read, based on what we listen to. So the same is true in a positive direction. The difference between you seeing the world the same as Jeff Bezos is a few beliefs away. And if you can explore which ones you change and then just start to hang out with different people and listen to different podcasts and read different books, it's pretty amazing how fast your worldview can change and build those positive thought trains that take you to a very different place than where you are now. It can happen really fast, but it starts with taking inventory of where you are and identifying where you want to change.

Yeah, it's so true. Because I started off in college. I. I sold bookstore to door. That's how I put myself through school. And I remember I would never go to big brick houses. I was, oh, there's no way. They've gotta be assholes. There's not a chance I'm gonna go to those houses. So I went to the normal. The normal houses. And anyway, then fast forward. I worked for their sister company after I graduated college, and I sold custom cl to door to door to businesses, to attorneys and CEOs, and, and was selling these suits for like 20 grand a year. They would spend that much money on their clothing. And I remember just realizing that they were just me. All those beliefs that I had about money at that time, they were really cool people. It was really nice to. It was nice to get to talk to them. And so it changed everything. So I think you're really spot on with checking your assumptions and being able to. To really look and see what your association with money. I mean, I've had people do that with me. I'll hear something and they'll be, oh, it must be nice. And that's always. Usually that's not a good assumption to have about people because then you're closing that loop for yourself in a way.

Yeah. So you could say back to them, it is nice, right? It is nice.

It's so nice.

Yeah. But I do think, I think that's really powerful is to really check that. And then the other thing you mentioned with you even being curious about this conspiracy theorist, it reminds me of the call we had yesterday. One of the guys in the investment club that you're running right now, he mentioned having a child mindset. And I think that's, that's another quality that you probably have where you're able to look at things from, from a really open mind and have that curiosity in a way that I don't think a lot of people have.

I have a three year old and if you have kids, you can see that they have personalities, but they're blank slates. My 3 year old doesn't understand that the Internet exists. You know, there's, he has. And, and if he was, if he was born in a different environment, he could never access the Internet. He could have a completely different reality. He has a fresh, clean slate. And I think a lot of parents will hurry up to fill in that blank slate with their views on the world. And I'm looking at it opposite, like, huh, he has a fresh perspective and I don't. And where would I like to have a fresh perspective? Because we all have. The older you get, the more of this record you have of things that hurt and things that didn't work and things that failed. And I, I think the reason why my 3 year old is so able to just pick up and have a great time because he has no record. He has no, he has no, no thought baggage holding him down. And at I'm 35, I, I envy that about him. I, I want that for myself. I notice I'm a better person, the less of that I'm carrying around. So can I question even that? And you call it a childlike state. I call it more of aspirational childlike state. I want to be more like my 3 year old.

I think that's a really big key for people when they're tackling something is to be able to have that aspirational childlike state.

Yeah. And not, and not kill it with doubt. Not kill it with all of your negative thoughts right out of the gate. Not kill the dream with the. But I can't and I don't know anyone who ever has a childlike state is just like Curious about something. Curious about success. Open to success. Curious about fitness. Open to fitness. Whereas adults, we have all these excuses that we've practiced and we bring them to everything that we do and we wonder why we're stuck. Whereas our, you know, I. I look at my kids sometimes and I'm envious that they just have this open. This open possibility of their future where they can dream about anything. And then I remember, so can I. The only reason why I don't is because I'm practicing the thoughts of yesterday. Right? But I'm probably going to be on this planet for another 60 years. If I'm going to be on this planet for 60 or even 70 more years, I have just as much of an open pasture to run in and an open canvas to play on. The only reason I don't is because I'm used to practicing the same thoughts over and over and over again. And like, where I'm at right now is looking at, okay, now that I realize it's about myself, what do I need to unlearn or what do I need to let go of? What do I need to be willing to drop in order to have more of that canvas to paint on? Because what I've experienced is when you. When you can understand that blank canvas and pursue painting whatever it is you want with no doubt. It happens so fast. It just. It happens so fast. And I relish those moments. I relish that. Those periods in which you are just in full creation mode. And I think the only reason why we're not there all the time is because we're thinking about our doubts and our fears more often than we're thinking about our opportunities, our successes and our dreams. But all of us have that blank canvas and that wide open field for us to create it.

I'd love to also talk to the people that already have an audience on some level, but haven't really thought about taking it to E Commerce. So, for example, I work out with a trainer, right. And he's amazing.

Yeah.

And he just has his trainer clients, so he's just trading his time for dollars. So he's an example. There's teachers, there's people on the PTA that bust their ass and are working 30 hours a week for the school for free. There's massage therapists. They're. They take the time and they're massaging people. There's people that. I have a guy that I interviewed, he bakes bread and he goes to the farmer's market every weekend and he's hustling his bread so like, what do you say for people, people on that range that are already doing something in some way and building community in a way and how to take it the next step?

Well, my, the mission of our company@capitalism.com is to create, help create a million millionaires. And so I'm, I'm agnostic as to how people get there. And I don't mean to push anyone in E commerce. They don't want to be in E commerce. But what I found to be the most predictable way to create a millionaire is to get someone to see that whatever profession they're in, whether it be a trainer or a massage therapist or making bread, they have physical stuff all around them every day that they're buying. And you could probably list 20 things in your house right now that you bought online that say something about who you are. If you're a trainer, you bought protein powder and you bought quest bars and, and you bought pre workout and post workout and you bought a nitric oxide booster and a sleep supplement and an adrenal support. Okay, that was nine and 10 seconds. Right. If you're a massage therapist, you bought a bunch of oils and aromatherapy and a table and blankets and all kinds of stuff. And so we, we all have a group of physical products that we've purchased, we often purchase over and over again. And it makes it very easy to connect that dot to, oh, I could have four products that sell 25 sales a day at a $30 price point, which ends up being a million dollar business. So if you can take whatever your interests or whatever your, your expertise is and connect it to the things that you buy within that sphere of influence, it's a really good indicator of where you might want to start in terms of building a business that is an extension of who you are or what you do or who you help. Now there are other ways to do that. It doesn't need to be selling physical stuff. I've just found that to be the most actionable way to take somebody from huh. To seeing a million dollar business in front of them. Because we all can reference all these things that we buy on a daily basis.

Yeah, I think that's a really, that's some really, really, really good way to look at it. I'd love to hear your number one piece of advice for people on doing the thing.

My number one piece of advice for doing the thing is to remember that it doesn't really matter. The reason we procrastinate in the first place is because we put so much weight on what the Result means to us. And so we create all of this thought gunk about doing the thing. We become perfectionists about it, we romanticize about it, we catastrophize it. And so we procrastinate because we have this story about what it means. But the truth is it doesn't really matter. And when it doesn't really matter, you can just choose it or not. And if you choose it and you choose it willingly, then you have no more resistance to doing the thing. So it doesn't matter. Just choose it.

I'd love to have you tell everyone because you have so many programs that are amazing. I know. My boyfriend did your incubator and the 1% and then I did the, the five, five days to seven figures program. And then I've done other stuff. It's funny, we each have done like different sides of your, your ecosystem. So it's just you have such, you have such a way to meet people wherever they're at, which I really like. So I'd love you to share more about, about that.

Honestly, I mean, the most affordable way that I can, that I can serve someone on a deep level is for them just grab my book on Amazon or Audible, Barnes and noble. It's called 12 Months to a Million Dollars. It sold 150,000 some copies. That's just the best way to get a really good deep dive into how I think about business and entrepreneurship. It's a playbook to building a million dollar business. If you want to go through what Stacy is referencing and just see, okay, how do I actually make the plan to go from I have an idea or I have no idea to getting an idea on paper and into the world. There's a five day challenge where we outline your idea and get it ready for launch. And it's called the Five Days to Seven Figures Challenge, which is at capitalism.com the number five. It's an hour a day for five days and you walk out with the exact plan of the business that you could build that could become seven figures. And once you go through it, you realize there's just, there's, there's absolute certainty that it can happen. But in true, in true reflection of this conversation, the biggest resistance that will come up will be your own thoughts about it. Once, like once the business plan is there, you no longer have the excuse of I can't do this or this wouldn't work. So you're faced with like all these thoughts that are really what is holding you back has nothing to do with the fact that it takes too much time, or you don't have the interest or you don't have the resources or the experience, you realize that it's all these things that you view about yourself that are holding you back. So it is like one of those mirrors that holds it back to you. Because once you like the plan, we'll get the plan. You will absolutely get the plan. And you'll know that it's possible to do this. And again, that five day challenge is@capitalism.com.

Five and then actually it's just coming to my mind we should share this too because of the timing of this, if there's going to be tickets left by the time it's published. But because I do have people that are already entrepreneurs and they're listening to this as well. If you could share about capcon too, since it's coming out.

Yeah. So our annual super bowl, the Capitalism Conference, where we bring in the entrepreneurs who inspire me, our successful students, and we bring them into one place for the capitalism conference. It's April 27th and 28th in Austin, Texas. And this year we put a hard limit of 200 people on it, which we've. Which is much smaller than we usually do because the intimacy creates the types of connections that you experienced at the last event. And at the time of this recording, there's 67 left, I think three months out. So we're on a good pace. But if you want to come hang out with Stacy and myself and an amazing group of Entrepreneurs, that's@Capitalism.com Capcom C A P C O N Capcom.

Thank you so much for coming on today. I am, I like you too. So grateful. I am so grateful. I just, I mean I met you at the perfect time. I met you through your voice. Right. Because we started with me listening to your book and your, your podcast is a little bit of therapy for me. I'm not gonna lie. Like, it not only gets me to think big, which I love, but it's like a little therapy too.

I appreciate that. Thank you. It is for me too.

And then I love the community that you built. And I mean that's the whole story in itself. It's just the way that you're able to get people around you that are. I think that's what I like. And you say this about capcon and that it's coming alive right now. It as so many people follow you from the brand new. I said the 18, 19 year old person just starting out to the people that have just sold a hundred million dollar business and you don't know who's there. And so that's what I love. It's just we all have the same values and wants and desires, but everyone's a plate level playing field and I think that's the most powerful thing about the community.

Thank you. I mean one of the things I'm most proud of is anytime you come to one of our events, there are people in the room who have had a hundred million dollar exit and there are people who are just getting started and from the outside you can't tell who's who. And so it just creates this level playing field and everyone is just there to serve one another and we don't have a lot of ego in the room. And that's one of the things I'm most proud of. And it, it sort of normalizes everyone in the group and I hope gives them permission to be themselves and create from that place because that's what I want for myself too.

So. Good. Thank you. I'm still working on my end tagline, but we'll just say do the thing.

Do the thing.