Episode 216 - Katie Meitzler On Why Embracing Imperfect Action As You Do The Thing

5 Dec 2023 · 35 min
34:39

Episode 216 of the Do the Thing podcast (host Stacey Lauren) features guest Katie Meitzler, founder of Red Fox Primitives. Katie describes starting a family-run rustic/primitive furniture business ~11+ years ago with her carpenter husband, learning painting/finishes, selling at shops and shows, then transitioning online. Key themes: running a bootstrapped family business while parenting; the value of entrepreneur communities; imperfect action and getting comfortable being uncomfortable; shipping/fulfillment and product/price tradeoffs when selling online; customer relationships (longtime repeat buyers who value "well-loved" pieces); goals to grow Red Fox Primitives into a larger household brand while keeping family-first values; and Katie entertaining starting a podcast. Practical contact info (website and social channels) is shared.

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