Episode 291: Jennie Wright: Lead Generation Secrets and Business Strategies Revealed

11 Dec 2025 · 32 min
32:22

This podcast episode (Do the Thing, Episode 291) features Stacey Lauren interviewing Jennie Wright about Jennie’s path from corporate investor-relations work in Canadian gold mining to entrepreneurship. Jennie started as a virtual assistant on Fiverr, scaled quickly (initial year ~30 clients and at one point running ~18 summits concurrently), and developed a non-transactional summit system (critiquing the common “21 experts/21 days” model and advocating a format like 24 experts over 3 days so all speakers receive focused exposure). She emphasizes collaborative, service-first partnerships (no list-size minimums, “promote what you can”), practical preparedness (approved headshots, multiple bios, a lead magnet and a shared Google Drive), lead generation before leaving corporate, and incremental marketing audits/strategy to close “nooks and crannies” in a business. She notes rapid financial growth (reaching six figures within ~three years) and ends by sharing contact points (jennywright.com; podcast: Acquire).

Questions this video answers

Do the Thing — Episode 291: Jennie Wright: Lead Generation Secrets and Business Strategies Revealed.

July 31, 2024.

Fiverr (started as a virtual assistant).

About 30 clients first year; at one point she was managing ~18 summits concurrently.

24 experts over 3 days (to concentrate exposure and reduce drop-off).

Chapters

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