Episode 32 - Maggie Unzueta Desire To Keep Family Recipes Led Her To Create Authentic Mexican Meals

23 Jun 2023 · 37 min
37:09

This is Episode 32 of the Do the Thing podcast (YouTube) featuring Maggie Unzueta (Mom Maggie's Kitchen). Maggie describes how her grandmother's death (2009) motivated her to record and preserve family Mexican recipes, which led her to start a food blog around 2010. She built an audience by sharing authentic, regional Mexican recipes and nurturing a community; that audience later enabled sponsorships, video work, and a cookbook she wrote “last year.” Maggie hires a team (female employees based in Mexico) to run the business, and she frames the work as service—preserving cultural heritage and providing jobs for Mexican women. Major challenges discussed include recipe theft, anxiety/work-life balance (managed via scheduled gym time and boundaries), and the emotional weight of preserving generational recipes. The episode also touches on Maggie's approach to risk (investing/stocks/crypto) and practical advice for others: overcome fear, trust intuition, hire good people, and persist.

Questions this video answers

2009

Around 2010

Yes — she said she "wrote a cookbook last year" (relative to the episode).

In Mexico (she said her employees are all in Mexico).

Yes — she said they're all females.

Chapters

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