How To Create a LinkedIn Newsletter to Grow Your Business

Then we're gonna go. Okay. See if it goes on this Facebook thing, man. Oh, it's working. Oh, my gosh, that's exciting.

So, hey, everyone. So exciting to have you guys on with us today. For those of you that don't know me, in case, depending on where we're streaming, my name is Stacy Lauren. I'm the host of the do the Thing podcast and then also run the do the Thing community and just started the collaboration network. And in the collaboration network, people are wanting all things LinkedIn. So I brought on the LinkedIn guru that I've had on before, and she did hot seats with our group. And everyone said how amazing the value that came from just even that experience. And then we're in like a lot of the same kind of circles, you know, in groups. And so it's just amazing to know you. And so anyway, so I'm introducing Wendy Taylor and would love to have you just share about you, what you do and how you help people.

Fabulous. Thank you so much for having me. You are one of my favorite people and I've just really enjoyed getting to know you on this amazing journey that we're all on together. So I'm Wendy Taylor, and among other things, I have been on LinkedIn for 20 years. 20 years in April. So I definitely qualify as an OG. They were about nine months old when I joined them and I started teaching people how to use LinkedIn in different ways within a year of that. So I started with executives in a cohort who were in job transitions, because so was I, and I was an executive in that cohort. And then I started doing it in different ways. So over the last 20 years, I've been a career coach, helping people get their next job or their next promotion. And I work with entrepreneurs, usually service based entrepreneurs or small business owners, on how to add LinkedIn to their toolkit. And I also come out of Silicon Valley. So the other thing that I do is that I work with tech startup founders and founding teams, helping them make sure that the human side of their business doesn't blow up on them, whether it's dealing with their ADHD or other kinds of people skills issues, but just helping them get the stuff done so that their tech can shine and their business can thrive. So that's a lot of identities and I've just totally confused you. So you can just think of me as a LinkedIn OG and then we're all good.

I love it. Well, you know, I mean, I think I love being in the space with multi passionate entrepreneurs that's my new word, by the way.

I love it. Yes. And we got the piano in the back. I am definitely multi passionate. And if you follow me on Facebook, you get food photos and nature photos and updates on whether I'm actually doing my meditation and yoga.

So it's so good, you know, because that's what, that's what it's like. The more that you're able to tap into, like, the things that you love, right? I think the more that, the more fun that you can have. And I think there's so many people that have this really, like, narrow view of what, like, the online world sees. And I know you're really good about, like, certain things you do on LinkedIn, certain things you don't do on LinkedIn. And so, but it's good because you're, you're able to, to show who you are in the spaces that you feel comfortable sharing. And I think it really says a lot about you. And you kind of like understanding the dynamic of like the social presence, right? Because we're not comfortable sharing all of our stuff everywhere. And it's kind of just knowing what feels good to you, right?

Yes, it is. And being thoughtful about that. So I.

I firmly believe that no matter what, what your work identity is, you need to have, you need to close your about section with a. When I'm not doing whatever it is that you do.

I do this, this and this. I don't care if you are a W2 employee and LinkedIn is about your next job and your next promotion. If you have a side gig and a day job. If you. And I know you have one of the questions you got is someone in that camp. And then all my business people and entrepreneur people. You do want to talk a little bit about who you are. Now you're going to curate that. So mine is curated to speak to three different kinds of people.

I have kept score of every ball game I've been to since I was 12. Who does that speak to? That speaks to sports fans. Back in my W2 executive days, I was the only woman at the table. You think my keeping score baseball games didn't come in handy? Oh, yeah. Then I'm a classical choral soprano. So all the artists and musicians just love that. I. My volunteer section even explains my musical career. Like, literally my, like my resume of singing. And then if I didn't get you with that, I talk about dinner salons and, and designing amazing meals and gathering people at a table. Now I talk way more about all that stuff. And, you know, and other Like, a complete major pivot in my life in the last year on Facebook, LinkedIn, the first time I've referenced that is just right now.

So, on LinkedIn, I'm mostly about the work stuff, but I believe that every person I work with, I have succeeded when I help them be more successful in their business or career so that they can have the whole life they want to have. And that can be a marriage, it can be children, and it can be artistic and athletic pursuits. So I have to talk some about that on LinkedIn, because that's actually really what I'm in here for.

Yeah, you know, it's. It's just. It's so good to know, like, the platform you're on and, like, what, you know, what it. What it. I don't want to say what it wants, but, like, what. What you want to share and then what's kind of like what the thing is there. And just so you guys know, for those of you watching that are like, oh, my gosh, I'm so overwhelmed. I'm on this, I'm on that, I'm on whatever. You know, I wasn't anywhere but Facebook for, like, a while. I think it took me like a year and a half before I was, like, ready to just kind of, like, dip my toe into, like, other stuff and. Right.

Well, actually, what started me on LinkedIn was you. Because I was applying for that TEDx talk, and I'm like, I don't even know. My profile sold my old company on it, and I wanted to, like, have it, you know, have it really show kind of more who I was. So as I was applying, you know, like, I could. They could see it. Right. Because I knew that was one of the things they look at is your LinkedIn profile. And you helped me with that. And that was exciting. Right. And so.

And so that's. That's kind of when I started dipping my chew in. But I still don't get it. I still, like, try to post and, like, things that I could post here on Facebook, because I get that land, I do on LinkedIn, and it doesn't. It doesn't land at all. And so that's kind of curious. I wonder. Sorry. And I wanted to speak to those people so you guys don't have to be all over the place. You could decide some of you, like, only want to play on LinkedIn, you know, then just kind of like, focus on that. Right. If you are only wanting to play on Facebook, play on Facebook, Instagram, blah, blah, blah, we can go on forever. But, like, the point is, is like play in one space, get to know it, and then once you're comfortable, then you can start to do it. We're specifically talking about LinkedIn because that's what you're the OG of of your OG of Facebook too. I see you on there. But like, in terms of what you're helping people with, it's LinkedIn. So.

Yes.

So cool. I wanted to get that out. Do you want to share any thoughts on what I just said? And then we can.

I. So my MO with helping people who didn't go LinkedIn first is let's figure out what you can do with the least amount of your time to get the best results. And that's what we do. And so if you're getting but a smart business person, once you've got some traction getting your customers from somewhere, you want to have more than one path to getting the customer. So at some point you'll be ready. But I'm all about no overwhelm. I'm about no molasses. I want you to breathe. And so we're going to figure out how much time do you have and how can we chunk it and actually have it work in your actual life for your actual brain? Because, you know, I love those neurodivergent people. And so we figure that out and then we say, let's test this. Let's see how it works. One of my clients is a menopause coach, but on LinkedIn she's actually talking to midlife high achieving men because like me, she was the only woman at the table in her tech career. She's got a lot of guys who know her. And you know what, they've got their challenges in midlife and she's got an audience there. And so we're tweaking what we feature on her LinkedIn profile. She's all in on menopause and Facebook. LinkedIn will do that differently. Not because menopause doesn't belong on LinkedIn, but because she has an audience of men who have their own midlife high achieving challenges.

So good. Yeah, no, it's true. And actually, so we have. Laverne had said how much personal information should be added to your profile, such as volunteer experience or coursework that's not related to the current job.

Yes, yes, I saw that. That's such a great question. So everybody should have volunteer stuff. If you volunteered, you have it. If you volunteered in things that you might think are controversial to the people that you care about reaching, then you can leave that out. But generally speaking, you want that there? So I have my musical stuff and I have the AIDS clinic where I was the chair of the board in San Francisco. I have that on my volunteer section. And then I also throw in the passions and interests at the end of the about section. Nobody works with it with me without adding that to their about section. So the coursework is different. Unless your coursework is related to a certification that is going to make people want to hire you in your business or hire you for a job.

And I think she is a dual identity person. So if it's not one of those two, or then coursework doesn't matter unless you just graduated from college.

So.

Good. And you're making me think too. So in my I have an audience incubator program. Well, it was called Audience Accelerator. I'm changing it to Audience Incubator. That's a story for another day. But.

Uh, but actually I'll say what it the reason. Because I just realized why. Because I used to think it was different. I'm like, I think it's the same program. It's because you can't accelerate your audience until you incubate it. You know, until you know who the people are and. Yes. And know what they want. Right. And then you're able to accelerate.

So yeah, accelerator is the next step. You.

Yeah, yeah, exactly. And so we do it. Life assets there. And so I think like for me, for example, and I'll tell you guys this because I just recently realized it by giving that dare all of a sudden the dots connected. Why I like helping audience building and it's from my recruiting background and I'm like, obviously that relates. And so I think that's important. Right. To mention on LinkedIn is when you're able to connect the dots from like whatever volunteer work or whatever coursework and you're bringing it into what you do now. It's like you can also mention that.

Yes, yes. You definitely. You want to tie it all together. It. It is really important things I did earlier in my career add a ton of value to different people and that's why they all need to be there. So my whole work experience is in my LinkedIn and before my entrepreneurial stuff, it's all in classic resume style language, the way I teach my job seekers to write it. But it's also about credibility for some of my entrepreneurs. Oh, you know tech. Oh, you scaled that fintech startup from employee 23 to employee 500 and an exit of 100 million. Oh, that's interesting. I need to talk to you and so that's all there. And. And it needs to be there.

Yeah. That's really, really good. I love that. Yeah. It reminds me of a really good friend of mine. She had built a software company and, like, even raised money and all that stuff. And then now she helps companies sell their businesses. And so it's so easy for her to, like, work for people that are, like, tech startups, you know?

Yes, yes. And her work was credible. And to your point, having done some executive recruiting and definitely talent strategy with tech startups, your recruiting background is totally the same. Superpowers are being deployed now in you with what you do now. It's just. It's a different. It's a different world, a different language, but it's the same capacities, the same talents and skills and.

Yeah. And your brain kind of, like, has to work in the same way. Mine wasn't as fancy as. I didn't really. I did some executive recruiting. It was more like construct. Construction was our biggest vertical, so we had to. Yeah, it was a lot.

That's hard, that's volume. That's serious stuff. Yeah.

So let's say hi to some people. I see Alan's here. Good to see you, Alan. And hey, Jackie. And these here. And Leslie. And hey, Lala. Okay, perfect. This is great, you guys. So we have you guys to play with right now. So, Lala, let's use her as an example. So she helps realtors, and not just realtors, but anyone in the real estate industry. Although she might expand it at some point. Be good on camera. I'm sure she explained it better than me, but, like, it's. She is this magic gift from. For when she's on camera, it's like the whole, like, world lights up. Right. And then she's able to help people. So when she started her Facebook group, immediately, people were sharing videos based on challenges that she gave them, you know, to show up on camera. So what would be kind of like a LinkedIn strategy for her to be able to either connect with people and maybe make collaboration partners or just show, like, who she is?

Well, first of all, I have an introduction for her, so she needs to reach out to me because I have someone she needs to meet, and they're gonna do magic together.

Oh, yeah.

So I hope you're listening. And please make a note and find me and remind me that I said this.

I do the same thing. I'm like, just please remind me I'm good.

So I'm in my. I'm in my presentation zone, which is, for me, about my teaching background and my performance background. So therefore I need to be reminded.

Yeah.

So for her on LinkedIn and it's interesting because the, the amazing human being I know in, in the real estate space. LinkedIn's not a big thing for, for her either or historically. Does it mean that she can't or shouldn't be? No. So first of all.

She needs to do video on LinkedIn.

And if it's even like still photo stuff then she needs to have that. I think that it's smart to think of your LinkedIn profile almost like a landing page that people will actually look at.

And I think I may actually come up with a catchphrase that I repeat I just created that now but really. And then there's a new thing I'm seeing that I haven't done on my profile yet. But I'm going to be doing probably this weekend where you highlight not your content you're creating in your Featured section on LinkedIn but you'll have like three and canvas our best friend. Three images. One that's like to your calendar. One's to basically like three different things you want them to click on. It might be if you're doing a newsletter on LinkedIn which I would not recommend for her but you know, three different things that you want them to engage with. One being a calendar. One might be a lead magnet to getting on your mailing list. One might be something else and have those pops, those, those great canva blocks there. So you can really think of it that way. And the about section really telling why she does what she does.

And that's huge. And then to me the things that Nobody teaches about LinkedIn so most what people mostly teach people about LinkedIn is how to use Sales Navigator, which is great for B2C sales. I'm not B2C B2B sales. Or they teach you how to do LinkedIn ads.

What they typically and that or they talk about content. What people don't talk about is the two most important parts of the strategies I help people build, which is the engagement strategy and the connection strategy. And so for her.

Who are the people that smart realtors actually build relationships with?

Are those people that you need to be in audiences with? I'm now, I'm now doing inviting people to my LinkedIn profile and having conversations with them. And, and they're not, they're not necessarily people in that closely related a field. I'm doing a session on is it time to break up with your job or your relationship with someone? Today she's a Relationship coach.

Oh, fun.

Yeah. So, you know, it really. You know, you wouldn't think that. What does she and I have in common? What do our audiences have in common? Well, actually, you know, it's. It's the same kind of thing. Do you need to take responsibility for making changes in your current situation, or do you need to get out? That's the question. And. And it happens in careers and happens in relationships. So. So for her, I'd say really thinking about the profile strategy, really thinking about how to use that featured section, thinking about where are there people that she needs to get in front of.

Whether it's mortgage brokers, title companies, you know, those kinds of things. Because those folks do tend to be on LinkedIn, even if the realtors are a little less so. So the real estate people are a little less so. So that's my first thought for her. And I have an intro, so she needs to reach out.

Yay. That's so exciting. I love this and I love that you said that. Like, who are the people that, like, they're interacting with? So it doesn't even have to be a realtor, you know, anyone related to.

The real estate who needs to be BFFs with a ton of real realtors as part of their profession.

Yeah.

You know that. That's a huge piece of the puzzle.

Yeah, that's so good. Yeah. I love. I have, like, a couple strategies for this, which is actually good because we could marry our strategies together. But, like, one strategy is, like, go to a newsletter or a magazine. Right. For real estate, and just see, like, everyone that's, like, in there.

Yeah.

And then go to LinkedIn and find all those people. Right.

Or. Yes.

Type of thing. Because that at least gets your brain to work, you know?

Yes, yes, it definitely does.

Yeah.

So, yes, that's a great. I. That's a great, tangible way to do that. Yeah.

Sometimes people, their brain stops and we all do it. Right. Like, it's hard, you know, until all of a sudden, like, one thing.

Like.

Like you didn't think of that person. Right. Until this moment when I'm like, yeah, here. And then all of a sudden, they pop in your mind. Right. Because we're putting it out. And that's. That's the magic of doing these conversations. Right. And it sure is so, so, so good. Okay. Do you mind a curveball? And, like, we could just. I have no idea where this will go, but I have the newsletter. Is that okay?

Yes.

Okay. So the curveball is Alan's here and he has a community. It's called American Trail Horse. So that's like a totally like different, you know, industry. And I'd love to know like, would there be a LinkedIn approach for him?

Well, actually, so that, that's a curveball I've seen before because one of my first clients on LinkedIn.

Has taught horseback riding lessons for years, prepped kids for shows, horseback riding lessons. And she's at a stage of life where she would like to.

Do a little less physical labor in her work than that involves or at least change the percentages. And she's launched a Facebook group about midlife women in the relationships with their horses.

Oh, wow.

And so she was one of my first clients when I started working on LinkedIn and I was kind of like.

Can I help her?

So, so I would, I would need to know like who he's trying to reach. And I will say my, my other credential on this is my, my niece is in Western Heirs in Colorado. So like I, I have some understanding of a horse related world, albeit tangentially. So that's my qualification for that. But he. Lot of.

So right now it's trail rides. He has products related around people that have horses that go do trails and stuff. He sells saddlebags and he might be selling a product for like first aid for horses.

Okay, so first aid for horses. So it's not for the travelers. It's horse owners who like going like off with their horses. Yeah. Does he work with hunters at all?

Oh, I don't know. But that would be a really. I would, I wouldn't see why not. I would think that would be in the same category.

I know a bow hunter who I'm pretty sure has ridden horses to do his bow hunting. Or at least maybe I'm just picturing him on a horse because I like horses. But anyway, so the reality is, is I still. So here's the deal. Most of those horse owners have a day job.

Right?

And so if they have a day job, they are on LinkedIn.

Okay, so interesting.

Even if all he does with LinkedIn is have a profile, that's an amazing landing page, background image, horse on trail.

As opposed to even maybe a branded logo. And then that about section and the headline and then the featured section, clicking on some links and then you know, the about session kind of explaining, painting that picture of going off with your horse and getting away from your day job and doing this thing and now, you know you need this equipment to do it. And I've got you. Yeah, that right there. I mean, whether there are people whose audiences he needs to get in front of on LinkedIn. That's something we'd have to figure out. Whether there are.

Strategic relationships, referral partner opportunities, like vets, for example, you know, that kind of thing that may be. There actually could be people who really specialize in horse care. That might not be a bad idea because I'm sure those people are kind of like, oh, please, God, don't do something stupid on the trail with your horse. But. But at a minimum, the profile can be a landing page and that can be valuable.

I love that. Okay, I wrote that down for you for later. LinkedIn is your landing page.

Thank you.

It's so good. And then one more comment and then. Are you good? Well, and then we'll go to the.

Yes.

Okay, cool.

Yes.

Maria said.

And.

Hi, Maria, nice to meet you. She said she owns a travel agency. What strategy would you recommend? She would like to offer my service for corporate travel. Who should I connect with?

Oh, that's wonderful. So her best friends are the people who.

Are responsible for event marketing strategy at corporations, and her best friends are the people who plan corporate off sites.

Those are the two populations that she can do job title search based. And so this is the thing that's so amazing about LinkedIn. And so when I started using Facebook for my business, because it had just been like how I kept track of friends, right?

Yeah.

And when I started using it for my business, I was fluent in LinkedIn and I was. The search features on Facebook just. I'm sorry, my Facebook founding team member friends, you know, that's not their thing, right. LinkedIn. It is. And the reason it is is because people who are recruiters have to be able to find talent.

Right.

And so the search functionality is really good even. Even if you're a free account. So those two populations, their job is to move employees to. Oh, and there's a third one, people who relocating.

And so that's a whole thing in big companies too, that are global. So those three populations, those people have to get people from point A to point B on a regular basis. That's part of their job. And if that's what she wants to do, that's where she needs to be. Obviously the whole landing page concept with the profile. And I do do audits of those that are complementary. So you can reach out to me and say audit, and we will get that scheduled. And I do have, I do have a handout too on that topic. So if you want that, let me know as well. But that, that's a good place for her to start.

Yeah, it's really good. And I actually just recently I was playing on LinkedIn to. Because I'm understanding it and I have one of my audience building strategies is to like, kind of like go back to like people that you shared goals with or shared whatever, even if you don't know them. And so I did a. I did a search where it was like anyone that went to my college, which was Florida State, and then anyone that was an entrepreneur, and then I reached out that way and I got a lot of people to join my group, the new group, just from doing that strategy. And anyway, it's really just knowing. Right. Like what. And I still don't even think that was the best search thing. I was just doing it as a. Because I don't have a huge affinity to the college I went to. I mean, I'm like, yeah, I would.

Not do my college.

I mean, I loved the college, but I don't remember enough terms, you know, to like to, to do it. So anyway, point being is I. Now I might do a different kind of thing. But the idea, you're right with the search terms, there's so much value there.

Oh yeah. And you can screen for experience and location and it, it's amazing. And then with premium, you've got more filters. So.

Yeah. So good. And Alan said thank you and so did Maria. So yay from you guys. So good. All right, so now. Thank you so much. This is already like.

Old, just so you know, Wendy. So good. So tell us like when about. Let's Talk about the LinkedIn newsletter, because that's kind of the reason why I think that's so fascinating is because it like, emails you when someone else is doing a newsletter.

Yeah. Yeah. So, so here's the deal. LinkedIn used to have articles, and the first content I ever did on LinkedIn was articles, and it didn't do much of anything for anyone. And, and I eventually stopped and then, then the newsletter thing came up and at first it was just creators and I had a creator. Like I was a creator. I, I get usually get access to things a little bit earlier because of my tenure. And. And you had to be premium and then they had to decide that you were worthy. And then you got a creator thing in Mobi and then they only allowed the newsletter feature to go out. Now it's available pretty much to everybody. And here's the scoop.

Articles still don't get much attention. However, if you know SEO and you do it really well in your article.

Then you could get Google to pay attention to your article. Now on in the LinkedIn world, articles.

Are the least effective internal to LinkedIn thing that you can be doing according to the one person on LinkedIn who like does like serious like academic level research on this stuff. So I take all my real world experience and I read his like numbers and you put that together in yap magic. So that's really interesting. So newsletters do have the cool feature of.

People can subscribe. If you're working a connection strategy, then newsletters are actually really smart. But in my opinion, they're really only smart if you are working a connection strategy. And every week you're adding new connections because every new connection gets invited by LinkedIn automatically, automatically to subscribe to your newsletter. And then if they have any, if they have, if they haven't turned off emails, they're going to get your newsletter emailed to them. Now you don't get access to their email. Right, but they're still getting it in email. So Even if the LinkedIn algorithm isn't necessarily showing it, you've got that. So it really is quadrupling the reach of an article. And that's what's powerful with that subscription component, I believe. Only if you're also connecting at volume.

So why wouldn't it be valuable if you weren't connecting at volume?

Well, if you're not. So I say connecting at volume, meaning you have a connection strategy that you're working every week because all those people get invited when they connect with you. So your initial announcement goes out to people and you can do one of those things I talked about where you can have the cool, cool canva tile on your featured section and drive people on your profile to subscribe. And that's smart. So you can do all that and that's all good. And that's beneficial. The thing that takes it to like really worth learning a new thing. Because I'm all about how your time is valuable because I want you with your kids and your piano and, and your baseball games. So that's, that's why, that's why I put it through that lens. So to make it super valuable, you're actively connecting with new people. But to your point, if you know how to SEO, so the article has SEO if you drive people on your profile to subscribe and you periodically mention your newsletter as a call to action on LinkedIn and LinkedIn will not have a problem with that call to action because it's still, still on LinkedIn.

So you're not sending them off, off site. Yeah, no, all of those are good reasons to do newsletter. I'm just saying the, the problem because they get it right away.

No, that makes sense. Okay, so yeah, Angela had said she, her LinkedIn newsletter hadn't done much for her. Historically, she's seen other LinkedIn influencers back away from newsletters also because of the same reason. And maybe that's because they don't have the connection strategy because they. It says, although that may be because of chasing the algorithm. So she's interested to see how to make it work. But it's. Yes, that's the solution.

I, so here's my. I was thinking about that when I saw that, that question before we got on. And, and I love, I loved seeing the questions in advance. The ones that I did see.

Yeah.

So my thoughts on that is, to be Perfectly honest.

In 2024, all LinkedIn content is down in, in response rates and all the things and even a high percentage of the influencer types. But let's, let's actually take a breath and say, wait a minute, I'm in business.

Most of us have some kind of impact that we want to have, but we're also doing this to pay our bills, maybe even to create generational wealth or to donate to causes that matter to us. So money is part of our goal. Right. So here's the deal. It actually doesn't matter.

How many people look at it. It matters if it drives conversations that you can turn into paying customers.

And everything is different now in 2024. What used to work isn't working. Some of that is because places like Facebook and LinkedIn make changes for their own business reasons and gotta respect that we're playing in their world. Yeah, but the reality is that.

If you're doing two things, if you're doing the connection strategy and the engagement strategy, and I am going to be testing out a new tool to help drive that. So when I've tested that, we'll come back and we'll talk about that. But.

The engagement strategy, where you're engaging in front of other people's audiences that are not competitive but adjacent, that drives more people to see your content.

That does require that we've done your profile right and your headline and the first three words of your headline say the right things for what you want to do and who you want to reach. So even though the algorithms have dramatically shifted in 2024, in these first six months, if you are actively engaging with people, that will eight times the result of the reach of everything you're creating in content on LinkedIn.

So.

So that's something to think about. It's really. How many conversations is she getting? How many customers is she getting? Or how many audiences, how many Wendy and Stacy or Wendy and Mara later today are happening because of her behavior on LinkedIn? If she's getting those kinds of conversations and she's getting customers, then she's winning. And it doesn't matter if it looks like only 100 people saw it.

Yeah. Oh, side note, I love Mara. She was on my podcast, by the way. Just realized the connection, got there.

Yeah. No, that's so true. So funny. It's so good because, like, I mean, that's my whole thing is, like, creating conversations. Like, everyone's always like, what do I say? What do I do? What do I this? And that's the point of the incubator. It's like, no, you, like, want to talk to people like that, or like, yes.

It's not about them getting your lead magnet. It's about them talking to you and. And you figuring out what they need and you. Them getting in a conversation and you helping them.

Yeah. So, okay, so I want to go on to groups, if that's okay. Like, yeah, LinkedIn groups.

Are you.

Are we good on the newsletter? Was there any. Oh, I want to mention the LALA thing, too, because you mentioned maybe the newsletter might be. Not be good for her. I was just curious, like, when should someone. Yeah. Do it or not do it?

So I like it for places where credibility is useful.

I also like it for getting people to start paying more attention to you on LinkedIn. So I'm actually relaunching writing this kind of content. And my thing is they'll allow you to do up to five different newsletters, but I'm going to do one newsletter and rotate content.

For my different audiences because every one of my audiences know somebody who's in the other audience. So instead of keeping them in lines, I'm going to try breaking the rules and putting them all together.

So, yeah, talk is so funny because you don't have a singles community, too. And yes, I'm hearing you talk. It's like it almost sounds like what I tell them where it's like, you know, a lot of times when people go out, they're looking for their partner, you know, it's like, oh, I'm not. I'm not interested in that person. So they don't pursue them. But I'm always like, well, you could at least go, because you never know who they know. Like, you just don't know. Like, if you you say no or what that person's going to be like. So whatever it is, it's like there's so much there, but when you close your mind, it's done. And I feel like this is the same thing. It's like, you know, where there's, there's, there's this thing that you put out there and just what happened earlier, this magic that happened with Lala and you mentioning someone, like you just have no idea who someone knows that they can connect you to because one connection like changes everything for you.

Yes, yes, it really does. Exactly. So I'm, I have a couple people that I'm their LinkedIn person for their communities and they reach a lot of people. That's super valuable to me. And then, you know, I have their back and I'm there for them and. But then now thinking about who can I invite onto my LinkedIn profile for conversations and really opening my mind to all different kinds of conversations. It's, it's, it's game changing.

Well, yeah. And I mean, I'll give you guys another win, which, I mean, this is so obvious. But I never did it. And it's something that is not obvious for people either because it wasn't obvious for me. But it's like whenever you meet someone, whether it's at an event, a workshop, something like this, like you guys should all be friending both of us, you know, like, because once we're in your world and once we're in other people's worlds, that's how the magic happens. So interacting with people, like become their Facebook friend. Become their LinkedIn friend. Follow them. Yeah, both of it.

And it won't be the same. All the same content. I promise you on Facebook you get food.

Yeah. But yeah, seriously, I think that's what I'm doing wrong on LinkedIn is I'm like following, I'm like fall. I'm like just blah, blah, blah, you know, like it's, I don't know why I'm doing blah, blah, blah, but like I'm just like, like, like here's what I put here and then I just kind of like put it there, you know, but, but I think that's, I think it's just. You're right be more intentional when you're on a platform. So for those of you watching on LinkedIn, I'll do better now that Wendy and I are talking.

Definitely.

So with the. So were we done with the newsletter?

I think, I think so. That it's really. You want to keep the articles to like 1200-1500 words. You could go to like 30,000.

But I don't know anybody whose audience will read that, so I don't know why you want to do that. And it's the same with the. It's the same as the written content with the short paragraphs. So it's still all that stuff. You just add in SEO and hyperlinks, which I am not an expert on. But if you have an SEO person in your life, you know, get them to say, how can I? What do I need to. What words do I need to use in my article so that Google will rank it and that will help.

Well, it's so funny because as we were talking, I don't know if you noticed, I had to write something down so I didn't forget. And it was when you're talking about SEO, because Karen Samuelson, she's come in my community before and she's an SEO expert and like branding and all this other stuff she's amazing at. And I'm like, oh, I haven't. And I've been trying to figure out how to work her into my program because websites don't come till like after, you know, the validation happens. But the SEO thing, that's like a really easy, easy.

Well, there's two for her. The SEO of your Facebook group name and the SEO for LinkedIn articles. So now you've got two.

Yeah, that's true. Because Facebook is the biggest algorithm out there. Right? And so, yeah, that's interesting. So, okay, so yeah, let's talk about groups and feel free you guys to ask any more questions. Otherwise I'm just using this timeline. I'm like, so good to. This is amazing. I mean, I love, I love being able to just, yeah. Pick your brain with like all these things. But yeah, like, does LinkedIn groups, are they similar to like Facebook groups or what's the strategy there?

Don't.

So My last thriving LinkedIn group was all of my one on one clients during the first year of COVID Huh. Where everyone was starred for human interaction.

Huh?

That's the last time I had a thriving group on LinkedIn.

Okay.

It's just LinkedIn and Facebook are like siblings and their last name is social media.

But they don't look alike, they don't talk alike, they don't think alike. They're two siblings overlapping DNA, same last name, and they don't have that much in common. Their gifts and strengths are completely different.

Oh, interesting. Yeah.

So I love LinkedIn. LinkedIn, I love you. I'm not disrespecting you. You're my BFF. And.

I did. I actually launched a group on LinkedIn to retest it recently. I think I have two members and one of them is my other person where I'm the LinkedIn OG for Harwell.

So do you, do you go in any groups? Do you play in any LinkedIn groups?

I.

I haven't because I see so many other things as more important.

Okay.

And so I, I. My new thing is inviting people to talk in front of my audience. That's my new thing. Then it. Because I kind of went all in in that. So I'll do my little confession. Do as I say, not as I do. So I've done three. Well, this is number two. And there'll be a third later today. Recorded conversations this week. So I've been spending time preparing for those. I've been spending time creating the thing I give away. I've been spending time where the two where I was hosting.

Creating the tiles and the this and the that. And so that means no connection strategy this week on LinkedIn, almost no engagement strategy. I think I engaged with two posts this week. That's not acceptable. Consistency is what's going to win the game and having you know your routine of when you do these things. So I would put going in groups, unless you know of a group right now that is filled with your people and you can interact. But the reality is that group interaction thing, even in Facebook, where groups are. There's all sorts of amazing technology to manage your groups. And if you want the one that I love, I'm happy to tell you about it. But.

The reality is that.

That going and posting in other people's groups thing isn't the, it's not as effective as doing what we're doing right now. Right now. People who need to. In fact, I have two clients who I told about this conversation, who I sent them the details in advance. And now people who know me, who need to know Stacy, are going to find Stacy, and people who know Stacy, who need to know me are going to find me. This is way more powerful doing this once a week so it doesn't disrupt your schedule. Like I disrupted my schedule this week. That's way more powerful than the interacting in groups. That said, targeted engagement, where there are people with audiences and you are engaging whether it's in a group or not on LinkedIn, that is smart. And it will eight times. According to Richard Vanderblam, who's the dude I've been referring to as the research God of LinkedIn.

He'S seeing an 8 times increase rate when you engage and you engage consistently.

Oh, wow.

And he's recommended tech I'm now going to play with. And so I'll come back and I'll tell you all about that experiment and, and that makes that. Because I taught people to do it manually. So I'm looking forward to it. Won't automate it because that would be inappropriate, but it will help you find the audiences.

Okay.

So you don't have to spend five hours doing what I've been teaching people to spend five hours to do. And then you just schedule your time consistently. So I'm going to be playing with that tool, I'm going to be tracking it and then I'll be sharing the results. And because that engagement is. Is powerful and it doesn't have to be in groups to have it be powerful. In fact, to some degree you're better off not. It's just people with audiences that you need to be in front of.

Yeah, it's so good.

It's just.

I'm thinking of as we're talking, just all like how. Marrying our strategies together. There's just.

Yes.

A lot.

Yes. Yeah. We probably should have a conversation off camera about your incubator and.

Yeah.

And how all that.

Yeah, yeah. Because like the things. I'll give you just one of the pieces. It's pretty much like we all have this.

We're all going on this journey. Right. In life and the thing we're teaching is typically something that we went down the rabbit hole.

Right.

And had to like learn.

Right. Yes. Or me on newsletters to get prepared for today. Let me know all the things about newsletters.

I love that because I was so specific. Yes, yeah. And. And so. Yeah, exactly. Like now you can teach because now you go back. But anyway, the point is then you go. You go back to those spaces that you're in.

Right.

Like, and then. And then that's where you either engage or collaborate or whatever. And there's just exactly in that. Because then you speak the same language. Like that's why my first community worked so well with the singles group, because they came from a peloton singles over 40 group that I was in. And so we had the same language. It was just such an easy way to get started, you know. And so anyway, that's one of our strategies. But I feel like that could be married so well in LinkedIn, you know.

Oh, yeah, yeah, definitely. Yeah. No, I. So I have one of those. I've started working with professional classical choral singers. Who have day jobs and want to figure out how to have one that kind of works for their creative life.

Wow.

And so, you know, like, they're. They're my people. So, I mean, you know, I've been singing with them for decades, and, you know, I understand their world. I. I've never been paid to sing in those ensembles, but I've been under contract sometimes, so I'm a pretty serious volunteer. But, yeah. So that's an example of pulling your life together. And, you know, I get the world so they don't have to explain it to me. I respect it. I value it. I understand it. Now let's get you a job that'll pay the bills, because classical choral singing probably won't.

You just articulated in three words what takes me sometimes, like, 30 minutes to explain. It's like, I understand their world. Like, that is so powerful. Right. And that's like, with anything, you know, when you can kind of connect the dots with anything, that really. It really helps. No. Thank you for that. That was a gift.

You're very welcome.

Alan's here. He's my one that I've been having help. He. He understands Stacy language. And I'm like, how can you help, like, explain it? So there you go, Alan.

Three words. Now, that was good. So, no, that's. I. I'd love to hear, like, what else you think we should know about it and then maybe share the handout that you're.

Yes.

That you've got to.

So the reality is, is for everybody, we've got the strategy. What actually works for you? Do you need to be passing the audition? Getting an audition for TEDx, like, a certain person. I know who did. And do you have a podcast and need guests? Do you want a guest pod? Do you need audiences like this where you're doing these reciprocal things? And obviously, Stacy needs to come Talk on my LinkedIn profile for obvious reasons. And so those kinds of relationships. LinkedIn is not just about finding your customers, but it's also that. So that's the strategy. Then we've got your profile and your business page. You have to have a business page, even though that doesn't get a lot of attention. Just so you don't have that blue amorphous blob next to your title for your own business. So you look real.

Yeah.

And it takes us all of 15 minutes when we're doing your LinkedIn profile to get that business page up. The blue amorphous blob is gone. Poof. And then your profile is that landing page on LinkedIn and then we start learning the skills to do what we need to do. And I'm always up leveling mine. And then if you're in my world, then you get in on all that and then it's about systems. And I know that more than 50% of you are neurodivergent and a whole lot of you have ADHD and you have been my people since 1991. I just dated myself now, you know I'm older than you thought and, and, which is good because you thought I was younger and, and, and so what that means is I understand your brain, you ADHD wonderful humans and I will help you figure out a system that actually works for your brain so that you can get it done and do and let the things that are magical about ADHD brains thrive in your business.

And that's why it's so good that you're with entrepreneurs now. Right? Because whether it's diagnosed or not diagnosed, that's like, that's like where, where it is. And it's because you speak that language.

I didn't realize that too when you said that. Understand their world. That's why like I connect so much to introverts because I have introverted language because I'm an introvert naturally. And it's like that's part of that timeline exercise. It doesn't have to be a specific thing, it just has to be something where you understand the world of that person. So yeah, this has been.

I still have to talk myself into going to networking events. It was hard to get me to go to the one I went to last night, let me tell you. Yeah, but this, I can do this all day long, so I'm the same way.

I do that too. It's funny, there's some people I meet in person and I get to know them better like after because like it's a little overwhelming when you meet all the people at the same time. You're able to have like a segmented one on one. It's a little bit easier even. Like I spoke at an event last month and I still felt that way where I'm getting to know the people better after, you know, so I'm working, I'm working on it, but I think.

That my come from is can I help them? And now at this stage of my life, I pretty much can't go to an event where I can't help them. So as long as the event is appropriate for me to help them, yeah, then I'm totally comfortable.

Yeah. Yeah. That's so good. I Love that. And I think it's good for people to know that because sometimes that's where the hiding happens, right?

Yeah, well, they think. I mean, I'm a showman when I get on camera, so they would never know that I don't call anyone unscheduled.

Yeah.

Yeah. So, you know, like, like my mother is the only person I call unscheduled.

Wow.

Yes.

Wow. Interesting.

Yes.

Huh?

Yet I talk to people all day long.

Yeah, yeah, yeah, yeah, it's interesting.

I think it's good.

It's good to know yourself and then having that language. You're connecting with people. Yeah, for sure. So, okay, so share anything else that you think would be helpful and anything you want to share in terms of you mentioned having something. I'd love to hear about that. So then they can get access to all.

Yes. So two things. I do have.

A one page thingamabobby that definitely has the link to my new LinkedIn newsletter, my LinkedIn profile, my Facebook profile, and just some things to think about when auditing your LinkedIn. So if you want that, you can reach out and ask for that. And then if you already know you want the audit, then you can say audit call. Either way, we have the audit sheet, We've got the audit call. Or you just say audit and I'll send you a calendar link and the audit.

I love that.

Definitely.

Yeah. And then everybody. Yeah, just follow Wendy on LinkedIn also. So they just look up. Is that how it works? They just look you up and that's where.

Yes, Well, I will. I will tell you. So since Wendy Taylor is a really common name, but I was the first Wendy Taylor on LinkedIn. I was the pinned on Facebook.

Okay.

So on LinkedIn.

It is LinkedIn.com forward slash, in forward slash, Wendy Taylor.

W, E, N, D, Y. Like in Peter Pan. T, A, Y, L, O, R. There are no numbers because I was the first one there. So I don't need any numbers. Wow. And in case you're curious about whether you found me, I'm wearing an orange dress because in case you didn't notice, orange is my color. And. And then it'll say entrepreneur coach, executive coach. And it closes with Left my heart in San Francisco after 25 years for life in Music City.

So I love that.

That's how you'll know.

Thank you so much for doing this. You are just such a generous person with your time and the value that you bring. And yeah, I'm just so glad we connected and we're able to share. Share time together.

You are very welcome. It's always a pleasure. I love your people. I love your energy, and I love your brain.

And. And we'll talk offline, too.

Yeah, yeah, yeah.

Okay.

All right. You guys coming? And get on LinkedIn. Follow Wendy. Do all the things and do the thing. Don't wait for opportunity. Opportunity, Create it.