Nicole Haase of Modern Prairie Says Vulnerability is the Key to Audience Growth

It's about vulnerability. It's about knowing that you don't have the answers, you do not have the answers. Collectively, we can have the answers. And for communities or stewards of communities that believe that they can control the answer, that therein lies the issue. As a collective, we're much stronger. And so when we don't have the answer or there's a question that comes up or we've made a mistake, it's simply acknowledging that, you know what, we don't have the answer. But we will seek out someone who does. Or yes, we did make a mistake. We're sorry. That's where the trust comes into play and that's what's important about building the community. If they'll have to trust you, they have to trust that what and who we're providing.

Is worthwhile to them, that you're not going to turn your back on them. Particularly this cohort of women that we target, limited midlife. They've been so burned by so many things that it is really important that those that we bring in as trusted prayers. As you know, Stacy, we talk a lot before we talk about what an event looks like for us. We discuss our partners ethos like yours. What does success look like for you? Does that match success for us? We've had several partners kind of come into the brand that are here really just to meet Melissa and or make a dollar or two, which is certainly okay. But that becomes really clear to us as we continue conversations that they're not necessarily here for the right reasons. And as you've shown and Laura's shown and so many others, that the right reason is being vulnerable, sharing your story and.

Creating an amazing journey or an opportunity at least one day.