Stacey Lauren with Do The Thing - LIVE

Leslie Kuster, founder of Back from Bali, created a weekly live show called She Rises to give women entrepreneurs visibility. She wrote Seven Keys to Seven Figures and felt invisible despite her success. The show streams on Facebook, LinkedIn, and YouTube, and she's taking interview requests via DM and email.
Questions this video answers
She Rises
Next Wednesday at 1:00 PM Eastern (as announced during the live stream).
Facebook, LinkedIn, and YouTube.
Seven Keys to Seven Figures: The Women Entrepreneurs Guide to Money and Freedom.
Chapters
So this is funny. We are. I'm talking with my friend Leslie, who we met at an event. Gosh, when has it been? A few months ago now?
Yeah, it was in early August in San Diego, early August.
And we had just an immediate connection in terms of, you know, things that we have in common and just different things that we're aligned with. And so, anyway, we were just talking, and she. She is starting a new live show. And I was like, you know what? I feel like we should go live and talk about her live show.
I know. You're so spontaneous, like Stacy. We're just, like, hanging out, talking, and you're like, you want to go live right now? And I'm like, why not? It's really fun to do it. Why not? And this is really what, you know, you're encouraging everybody to do, to just do it right with your, like, go and your brand and everything. And I'm also just trying to encourage myself to just do it, too. So here we are. Yeah.
And you were just telling. So it's funny, you guys, we ended up. We did a podcast interview just, like, a few weeks ago. And you can find it on the podcast. I'll put it in the link, in the comments after. But.
And this live stream, because you had just launched your book, which, if you can't tell from the ticker we have on there, is called Seven Keys to Seven Figures, and she just finished the launch party, and then I asked what she was doing next, and that's when we started talking about the live show. And I love what you said about that invisibility piece, because I love.
When people see the power of being able to, like, come out from the shadow, you know, and be able to expand in that way. And I'd love to just kind of, like, have you share what is inspiring this live show that you're going to be doing and what is going on with all of that.
Yeah, totally. So, you know, one of the pain points and, like, issues that I had for so long is this incredible feeling of feeling not seen and feeling very, very invisible. So, you know, just some background. I have a business. I have a women's clothing line, and I make beautiful clothing in Bali, Indonesia. It's the brand is called Back from Bali, and I bring the clothes back into the United States, imported in, and I sell it primarily online, mostly on Amazon and my website. And my business has done really, really well. But the whole, you know, running an E commerce business means you're kind of like, behind your desk all the time and not really Talking to any like, human beings ever. You know, it's like Excel sheets and uploading pictures and different things that I have to do with the business and. But it's not really like working with like, human beings that much, except for small amounts with. With my team and ST stuff. So I was feeling for like so many years this kind of pain, feeling of feeling not seen because I felt like I had learned so much from my business. You know, I was really able to make so many changes that kind of ricocheted my business, right. And I. And I felt I had all this wisdom and knowledge and everything, and I just wasn't. I was, I was always being passed over is. Is how I felt. And, you know, I followed lots of great coaches and podcasts and all kinds of stuff, and I started to feel this real feeling of envy and jealousy of, you know, why doesn't anybody see me? And so that feeling of invisibility is, I think, something that a lot of women feel. And because when I think about it, I think about, like, what is the thing that we all yearn for more than anything? And I think it's about being seen, that we're actually seen and that we have a validation of being valued. And I think that's what the whole invisibility thing is about. So anyway, because I wrote this book because I started to do lives, because I have a newsletter and I kind of became visible. I kind of healed my visibility issue. And I started to think, I bet I can help maybe other women heal their visibility issue. So my idea is to have a live stream show called she Rises. And we are launching this next week. We're being very spontaneous about it. There's not much planning. I just want to go forward and do the thing right, Stacy, as you always say to do. And we're. So we're doing it next Wednesday at one o' clock Eastern time. So what it's called is she Rises, giving women visibility as they ride. Rise. And so I want to have women entrepreneurs on at any stage of their business, you know, from like just started to being in business for 30 years. And to give women an opportunity to get behind the camera and to express themselves and to become visible and really so they can experience that feeling also of giving and being seen and helping others as well. So that's what it's about.
Yeah, it's so amazing. I'm like looking because I did a podcast interview earlier and I'm trying to see if I wrote it down, but she was saying.
It was something about when you're called, you know, and it's like listening to the call, and then it's like you're, You're. You're the one that gets to. To give that gift.
Right.
Of being able to. To fall into it. But what you're doing with this live show is now you're giving them the gift.
Yeah.
To be able to show themselves.
Yeah, that's what I. That's what I want to do. I mean, my book, Seven Keys to Seven Figures, the Women Entrepreneurs Guide to Money and Freedom. The purpose of the book is to help women rise, and that's the whole purpose of this book. And this I. I want to now, like, kind of gift to other women. Opportunity to really, you know, express why they started their business and what was the impetus to. To do. Because everybody has a story why they started their business, Right.
So good. So do you. We were kind of talking a little bit before about what questions you're thinking of asking. Is there any kind of idea of what you're going to do yet, or do you think you're just going to have it be more of an active conversation?
For some reason, I had this idea. Wouldn't it be fun to, like, ask everybody, like, the exact same questions? Like, maybe have, like, three or four questions? I'm still not sure if it's a good idea, but that's kind of what my thinking was. So, of course, the first question I think would be like, you know, what was the impetus to start your business? Like, what's your story like? You know, mine was, I didn't want to get a job, and that was really what it was. And I would do anything to not get a job. So everybody has a story as to, like, how they started and why they started and what kicked them in the butt to do it. That would be the first question. I really want to explore this issue around visibility with women. And I. I think maybe another question would be like, do you think women have issues around visibility? Because maybe not every woman does, but I think it's a really common issue. I mean, what do you think, Stacy?
Oh, 100. I've actually done quite a few podcast interviews on this, too. And even I interviewed. Do you know John Lee Dumas? He's. He's like big podcaster, millions of views and all that stuff. And his wife works with him. They're part of the entrepreneurs on fire. And she's like the opposite of what I would expect from someone to say, you know, invisible, you know, and she said, like, she pretty much lived her life invisible, you know, until she started to get her voice out there. And so it's just so common among people. And a lot of people were streaming, I think, right now, and we went live so fast that I don't even know. I think we're in both groups right now, but we might even be on YouTube. But anyway, I, I.
Even in this, in these groups, it's like, that's kind of what I'm attracting because that's where I was, you know, where it's like just kind of like hiding for so long without even realizing it, you know?
Right.
Even in my company, like, I owned a staffing company for 20 years, and I wouldn't even speak. Like, I would get asked to speak at associations. And then I had this amazing person that worked for me that was like, so good that I'm like, oh, could you speak? And she grew. I kept seeing her grow, you know, and it was, like, really cool to see that. But I just wasn't even. I don't know if it was a confidence or what it was, but I just wasn't. I just wasn't ready yet, I guess. But now I'm like, running towards any opportunity, you know, I can. Because I guess I could see the impact it has when people can relate to something I've said. But, yeah, I definitely think. I think it's very common. I think that's a really good thing to ponder over as you're exploring the live show, because I imagine as you talk to each person, you're going to get a different response on, you know, both how they feel invisible or felt and then how they've been coming out of it.
Do you think women have more of an issue of this than men?
I do.
I do.
But I would be curious. It might be interesting to interview a guy, you know, to see what they say, because I interviewed someone yesterday here, actually. It was a live. That we did. And he said things that I never would have imagined. You know what I mean? From the guy's perspective. So I definitely think it'd be fun to explore that.
Yeah, yeah, yeah. I mean, I know you do you know Claire Zammit? No. In power. She's one of my. My mentors. And I. Her course that I took years ago, like, is. Is really what started me on the invisibility or rather the visibility change. And, you know, she always talks about how there's, you know, certain. I think there's seven. Seven keys. Seven, seven. That, you know, there's like, certain.
Big.
Issues that pretty much all human beings have, you know, their body and their health and their relationships and work life and all that kind of stuff. And one of the things she has in there for women is visibility. That this is really something that so many women suffer from. And, you know, I, I. When I think about my friends, I have one friend who I think she really doesn't suffer from visibility at all. She's really out there. And I've always been so, like, enamored at her confidence that it's been just, like, such a strong confidence, and have to wonder, like, where did this confidence really come from? And does it come from, you know, like our mothers? And, you know, what, What. What is the issues here that women feel so, so scared to be seen and yet at the same time, like, yearning to be seen. Right. Yearning to have some value or shown to have value.
Oops. Stacy, you just went mute on me. Yeah.
Thank you so much. Yeah, my dog was barking, so I needed it, and then I forgot.
I'm so glad you said something. You're. Yeah. We're right in the middle of the dating dare challenge right now in the singles community.
And.
And that's the reason why the thing that I have them doing every day is an act of self love, you know, some kind of, like, thing of either, like, looking at yourself and saying, I love you, or what do you love about yourself? Because, you know, until you can really see yourself, it's hard to be seen, you know, and the more that you pour in, you know, and if there's any holes in your inner, you know, self, then it's gonna just come out. And so I think that's really. Yeah. Just. Just so important for people to know that. I want people to know, though we're also doing fun stuff today. We did a thumb wrestling thing with the stranger, so. Or rock, paper, scissors, depending on if you don't want to shake hands. But anyway, yeah, okay.
I just t that to my husband the other day. He's. I guess they didn't do this in Switzerland.
Oh, I know. I actually, it was funny because I gave the dare last night for today, which is like, thumb wrestle, stranger. Or if you don't want to shake, if you're not, like, comfortable touching hands, you know, you could do rock, paper, scissors. And I was driving home, and I ended up just seeing a couple of guys, like, on the street, you know, like, in the area where I am. And I pulled over, and then I thumb wrestled a stranger. Got it on recording. And then the guy was from England, and he was like, is this what you guys do in America? He Just had, like, so much fun with it. He's like, is this really what you guys do?
You mean just stopped some guy on the street and said, would you like to thumb wrestle with me?
I said, I'm in a challenge and I've been dared to thumb wrestle a stranger. And we'll do.
Anyway.
Yeah. So cool.
And then.
Yeah, it's great. And I think you guys, Leslie's so good at helping people see their value. I know we've had a lot of personal conversations right at the moment that I was like, kind of in this weird spot, and you helped me. You helped me break through on that, too. And so it's amazing to surround yourself with people who are doing either what you want to do or doing what you're doing, because that's when you're going to be able to grow and elevate together, you know? And so I'm grateful that we were able to, like, we were like, just chatting today, and I'm like, oh, my God, you're doing a live show. We have to go live and talk about it. So, anyway, thanks for doing this, like last.
Absolutely. Yeah. Yeah. She rises. This is, you know what? What? I just want to help others and give other women, like, the platform, you know, to. So anybody listening who's really interested, you know, I'm. I'm keeping a list here.
I'm.
The only criteria is being a woman and having a business, some kind of business, being an entrepreneur, because that's who we're trying to help rise.
So.
Good.
And how can they find the show next week when you're going live also?
Yeah, so it's going to be live, you know, on Facebook, LinkedIn and also YouTube. So, Leslie Kuster. So you can just go to my profile page on Facebook or my profile page on LinkedIn as well and just find it that way. It's really easy. You don't need a link or anything like that. You just go to the social media platforms to me and I'll be live. Perfect.
And then if they want to be interviewed, do you. Do they just message you on one of those platforms?
That would be great, but I'll give you my email as well. Okay. That would be really good. If anyone wants to be interviewed and I would love you to be, then just email me at Leslie, Leslie Kooster.com so good.
Well, thanks for doing this with me. I appreciate it. I love these. The. You mentioned spontaneity. I'm going to repeat your word, the spontaneity of the moment, because I'm like, this is. This is so good.
I love it. All right, thank you again.
I.
You're fun. I love how fun you are, Stacy.
It's great. And I want to point out to you guys, like, it's so cool because Leslie's still in this creation phase, you know, figuring out what she wants to ask and who she's interviewing. And the fact that you're doing it, you're just an example and an inspiration to people to show that you don't have to have everything all figured out, you know, perfectly. You can be moving and co creating at this moment. Oh, yeah, go ahead, sir.
Yeah, how do you spell the last name? Okay, so Leslie is L, E, S, L, I, E. And Kooster is K, U, S, T, E, R. I'm married to a Swiss guy, so it's pronounced coaster instead of Custer.
Can you buy the email in here?
Oh, put the email. I'll put the email.
Yeah. Okay. Yes. Yeah, yeah, absolutely. It'd be so. It's. It would be so much fun. And I'm really. I'm excited about doing this. You know, I. The book came out really just two weeks ago, and one of the. The funnest parts about launching this book was how many interviews I did. And I started to interview women who purchased the book. And I realized, like, there's like this hunger, you know, of other women. And just like, I had the hunger also. And so that's what she Rises will be all about. Some cool things, Stacy.
Yeah, I love that wording hunger. I think that's so such a good name for it. You know, I feel. I feel the emotional heaviness of that. When you say it, of just that, like, yearning, hunger, you know, of people wanting to just be seen, like you said.
Yeah.
So. All right, guys. Well, we are tuning out and to do the thing, don't wait for opportunity, create it.
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