Short excerpt from a YouTube conversation where Eileen Wilder explains that running short challenges within a community generates momentum and contagious participation. She emphasizes participation, filling the room to reach and impact more people, and that the goal is community impact (not just sales).
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The goal of these challenges is to get you into momentum, in my mind. You know, so often in marketing, Stacey, everybody is using a challenge, you know, eventually, to kind of, like, acquire clients, get sales of. Challenges work really well in the market, but challenges work even better inside of the community to get us all on the same page. And it's all, like. It's like contagious fire. So I'd encourage you, if you're new or you've been here a while, like, jump on into the sprint. It's only been a couple minutes each day, and we're gonna go through the challenge together. And we're all gonn experience a new breakthrough through Stacy's methods. Also fill the room so we reach more and more people. Because the goal, right, is not just sales. You know what I'm saying, everybody? Like, the goal is, like, impacting more people. So the better you and I and I get to as filling the room, we get to change more lives. So, like, let's just have fun. Let's go.