Ryan Montis explains why the Do the Thing Challenge beats other launch methods: it requires minimal time and money from creators while delivering big value to participants, leaving them excited to buy your next offer.
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One of the things I was talking to some of my clients about this actually recently, now that you asked this question, one of the reasons I was excited to do the challenge after participating in it and talking to Vicky and seeing the other challenges that had happened, and this was confirmed to be true now that I'm running my own challenge, is that as a business person, it's like you always want to do something for your people and you always want to sell the next thing. And the problem is, you know, there's a million different things you can do. You can run a traditional challenge. You can, you know, do a regular Facebook group, run ads, all this stuff, right? The. The real hurdle is how to find something where, you know, you're putting in as little time, money, and energy as possible and getting the maximum return in terms of value for the people that are consuming it and creating a window to, you know, offer them your next thing. And so the do the thing challenge framework does that. It gets that ratio. In my opinion, it. It blows most other other things out of the water because, like, for the top. And I'm not saying it's not work, it's work, of course, but for the time and effort that I'm putting in, compared to the value that the participants are getting from it, it's huge. It's like the return on energetic investment is phenomenal, which is a win right there. But there's zero doubt because they're getting so much value from this experience. I'm not sure if I'm going to offer cap call or not. If I do, they're going to be really excited to hear about it because they've just had this wonderful experience. And again, I'm not breaking my back to get people to listen to my offer. They're going to be excited, right? So for me, that's kind of the big selling point. I'm kind of a busy guy. I imagine a lot of entrepreneurs are like that. It's like they're always looking for a thing to do for their people to bring value and grow their revenue and move their business to the next level. But we're guarded with our time time. We need to know that is the return going to be worth it. And in this case, I would say adamantly, yes.
