#duolingo #duo #duolingobird #marketing #tipsdemarketing #marketingdigital ##campañasdemarketing
In this Spanish‑language YouTube clip, Stephanie Comonfort narrates the rapid rise of a 23‑year‑old employee, Saria Parvez, who discovered an old, dusty Duolingo owl costume in the company’s offices in 2021. Armed only with an iPhone, she began posting short, random, humorous, and authentic videos featuring the owl—most famously dancing to Dua Lipa—in the corporate setting. By leveraging current TikTok trends, a playful “crush” on Dua Lipa, and a willingness to be quirky, Saria grew the account from roughly 50,000 followers to over 14 million in two years, amassing more than 530 million likes and over 200 videos each exceeding one million views. The viral content drove massive user acquisition for Duolingo, contributing to quarterly revenues exceeding $150 million and a company valuation surpassing $14 billion. The success also propelled another employee, Tavia, who began posting without formal permission, into the role of Global Social Media Manager for Duolingo. The clip emphasizes the power of trend‑driven, authentic content and its direct impact on brand growth and corporate leadership.
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