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In this Spanish‑language YouTube monologue, Stephanie Comonfort explains that entrepreneurs often blame high prices for low sales, but the real problem is a failure to communicate the value of their product or service to the right audience. She warns against the common habit of underpricing, offering constant discounts, and “begging” for sales, noting that such tactics prevent building a six‑ to seven‑figure brand. Comonfort stresses that when customers say a price is too high, it reflects insufficient value communication, not an inherently overpriced offering. She illustrates the point with the luxury brand Rolex, whose high price is accepted because the brand has successfully conveyed premium value. The overall message is that effective value positioning, not price reduction, drives sales growth.










