Stephanie ComonfortAyudando a marcas personales a escalar arriba de los $10k USD / meas

¿Reconocerías la marca? #mcdonalds #marketing #estrategiasdemarketing

8 Jan 2025 · 1 min

Watch on YouTube

1:00

In this bilingual YouTube segment, Stephanie Comonfort and an English‑speaking co‑host examine McDonald’s innovative olfactory advertising campaign, “Smells Like McDonald’s.” They explain the concept of turning ordinary billboards into scent‑emitting devices that release the chain’s iconic fry and burger aroma using concealed ventilators. The discussion highlights how the smell alone can trigger instant brand recognition, provoke cravings, and capture attention, especially when the billboards are placed strategically near restaurant locations. The speakers argue that this sensory approach elevates McDonald’s marketing to a new level, leveraging the psychological power of aroma to create a memorable, non‑visual brand cue.

Chapters

McDonald's se come a sus competidores porque ha llevado el marketing y la publicidad a otro nivel con esta campaña. Porque, ¿qué pasaría si en lugar de ver solo un cartel o una foto de papas o hamburguesa, pasaras por ahí y pudieras olerlas? Así que veamos el poder del aroma para captar la atención y provocar antojos.
You know it when you smell it. So we wondered if people can recognize McDonald's by its delicious smell alone. What if we had nothing else on our billboards? Nope, not even a logo. McDonald's Presents: Smells Like McDonald's. Announcing the world's first billboard that smells like McDonald's. "Aggresa a McDonald's?" When you see this, you smell this. We simply used ventilators to subtly diffuse our iconic scent Strategically place the billboards near restaurants and then let the uncontro—