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In this short Spanish‑language video, marketing coach Stephanie Comonfort explains the three‑step Instagram content funnel she uses with clients to grow followers and increase sales. She first describes "awareness" or attraction content, which should be product‑agnostic, highly shareable, and aimed at expanding the audience. Next she outlines "connection" content, focused on storytelling about the brand and the creator to build trust and credibility. Finally she details "conversion" content, where direct offers, testimonials, and subtle selling are introduced, emphasizing the principle of "selling without selling" to avoid alienating the audience. The video’s core message is that many brands err by pushing hard‑sell tactics too early, and that following this funnel leads to sustainable growth and sales on Instagram.










